Inbound marketing campaigns
Applies To: Dynamics Marketing
Important
Microsoft Dynamics Marketing has been discontinued and is no longer available. All customer data related to this product has been permanently deleted from all Microsoft servers and is no longer available for extraction. This documentation is being provided for historical purposes only.
This section describes various ways to implement inbound-marketing campaigns in single opt-in, double opt-in, and automated-campaign scenarios. Use inbound marketing to motivate new, previously unknown contacts to register their contact details through a Microsoft Dynamics Marketing landing page. This can often be the first step towards creating a lead and, ultimately, a sale or even a repeat customer.