Gain insights using email marketing results


Applies To: Dynamics Marketing

Using Microsoft Dynamics Marketing provides you with analytics and performance measurement tools for analyzing various aspects of your email marketing campaigns and activities. You can get the complete visibility of the data you have and the health of your data repository. More information: Email Marketing.

Using the EmailMessageSentStatus class, you can analyze the types of responses your marketing email is getting and subsequently use them to track down all blocked, hard bounce (emails that do not exist), soft bounce (receiving mail server is temporarily unable to receive the email), or unsubscribed email addresses. The Microsoft.Dynamics.Marketing.SDK.Messages.MarketingResult namespace contains request and response messages for using marketing result and allows you to perform create, read, update and delete operations on marketing results. You can track email marketing costs to instead clicks, opens, and leads and to evaluate total campaign performance and ROI, and also to perform data cleansing operations to remove the resolved contacts or add them to another email marketing list. More information: Manage leads, contacts, and company.

For a quick demonstration on how to use Dynamics Marketing APIs to perform create, read, update and delete operations on marketing results, see Sample: Create, read, update, and delete marketing results. For detailed information on the critical factors that affect the deliverability of your email messages and good practices to help you choose a secure and reliable sending infrastructure, professional deliverability support, and good content for your recipients to help build your sender reputation, see Best practices for email deliverability.

See Also

Developer overview of Microsoft Dynamics Marketing
Getting started with the SDK
Quick start with sample code
Sample: Create, read, update, and delete marketing results
Assembly included in the Microsoft Dynamics Marketing SDK
Web service and assembly reference