TIMEVALUE Function (DAX)
Converts a time in text format to a time in datetime format.
A text string that that represents a certain time of the day. Any date information included in the time_text argument is ignored.
A date (datetime).
Time values are a portion of a date value and represented by a decimal number. For example, 12:00 PM is represented as 0.5 because it is half of a day.
When the time_text argument is a text representation of the date and time, the function uses the locale and date/time settings of the client computer to understand the text value in order to perform the conversion. Most countries in the world use the colon (:) as the time separator, and any input text using colons as time separators will parse correctly. Review your locale settings to understand your results.