Placeholder Properties Dialog Box, General (Report Builder and SSRS)
Use the Placeholder Properties dialog box to change the value, ToolTip, and markup options of a placeholder in a text box.
Type a label for the placeholder. The label is displayed on the design surface only.
Type the value of the text box. This should be a field expression, other expression, or a label. Click the Expression (fx) button to edit the expression.
Type text or an expression that evaluates to a ToolTip. Click the Expression (fx) button to edit the expression. The ToolTip appears when the user pauses the pointer over the item in the rendered report.
Select an option to indicate how the placeholder is rendered.
Plain Text Display the placeholder as simple text. HTML is treated as literal text.
HTML Display the placeholder as HTML. If the expression value of the placeholder contains valid HTML tags, these tags are rendered as HTML.