WEB1045 - The title and description for the page are identical
<meta name="description"> tags should have different content.
The title should not contain identical content to the page description.
<title> tag is most important tag that the site developer controls that can influence the relevance and ranking of a site in search engine results.
<title> tag and the
<meta name="description"> tag provide important information to a search engine. If the content of the
<meta name="description"> tag is identical to that of the
<title> tag, it provides no additional benefit to the ranking of the page in search-engine results. If the
<meta name="description"> tags contain distinctly different but complementary content, search engines may rank the page more highly.
The following is an example of a correctly formatted
<title> tag, with
<meta name="description"> and
<meta name="keywords"> tags in the
<head> tag section.
<head> <title>Contact Us</title> <meta name="description">Contact information for Proseware, Inc., including addresses, phone numbers, and email</meta> <meta name="keywords" content="Proseware,Proseware applications,Proseware utilities,Proseware tools,Proseware server tools"/> </head>
Send feedback about this topic to Microsoft. © 2011 Microsoft Corporation. All rights reserved.