Title guidelines for SEO

The <title> tag for each page should follow these guidelines for Search Engine Optimization (SEO).


Search engines use the contents of the <title> tag to provide some of the details about the contents of the page. The <title> tag is the most important tag that site developer controls that can influence the relevance and ranking of a page in search-engine results.

The <title> tag helps differentiate a page from other pages in search-engine results. A unique, accurate, and descriptive title can improve the click-through volume to the site.

The <title> tag should be defined in the <head> tag section of the page, before the <meta name="description"> and <meta name="keywords"> tags.


Search engines generally expect to find consistently formatted content and structure in the <title> tag for each page in a site.

Review each <title> tag in the site to make sure that it contains text that is relevant to the page that contains it.

Check each <title> tag for the following:

See also


Page and site guidelines for SEO
Heading guidelines for SEO
Description guidelines for SEO
Keywords guidelines for SEO
Image guidelines for SEO
Hyperlink guidelines for SEO

Send feedback about this topic to Microsoft. © 2011 Microsoft Corporation. All rights reserved.