App artwork for Windows Phone

[This documentation is preliminary and is subject to change.]

July 25, 2012

Applies to: Windows Phone 8 Developer Preview | Windows Phone OS 7.1

Application artwork represents your application on Windows Phone devices and in the Windows Phone Marketplace. Application artwork should capture the user’s attention and the essence of your application. For art guidelines related to marketing your application in the Windows Phone Marketplace, see Best Practices for Application Marketing.

Images that represent your installed application on a user’s phone include the Tile on the Start screen (apps and games), the icon in the installed app list (apps only), and the icon in the Games Hub (games only). These files exist in your Windows Phone application project. When you submit your application for certification, these files are part of your XAP file. For more information, see the App submission requirements for Windows Phone.

Images that represent your application in the Windows Phone Marketplace include application Tile artwork, background art, and application screenshots. When you submit your application for certification, you provide the artwork that represents your application in the Windows Phone Marketplace.

This topic contains the following sections.

  • Tiles for the app installed on the phone
  • Tile artwork for Windows Phone Marketplace
  • App screenshots
  • Panoramic background art
  • Related Topics

Tiles for the app installed on the phone

Customers see the application Tiles on the Start screen (apps and games), in the installed app list (apps only), and in the Games Hub (games only). For guidelines related to Tiles, see “App tiles” in Best Practices for Application Marketing and Tiles for Windows Phone.

Note

The artwork you use for your application icons and Tiles can have transparent parts. In the app list and on the Start screen, transparent parts are changed to match the theme color selected by the user. In the Games Hub, the transparent parts are the Games Hub color.

The following table lists the size and file type requirements for application Tiles.

File

Size (pixels)

File type

Where used

Project file*

Sample

Small app icon

62 x 62

PNG

The list of installed applications on the phone

The file in solution explorer The app icon in the app list

Large app Tile

173 x 173

PNG

The Start screen on the phone when the user pins the application

The file in solution explorer The app icon pinned to the start screen

Small game icon

62 x 62

PNG

The list of installed games on the phone

The file in solution explorer The game icon in the game list

Large game Tile

173 x 173

PNG

The Start screen on the phone when the user pins the game

The file in solution explorer The game icon pinned to the start screen.

*The Tile file names displayed in the table are the default names when you create a new Silverlight or XNA Framework project. You can change the Tile file names to anything you like. If you change the file names, be sure to change the corresponding properties in the project properties.

Important noteImportant Note:

In XNA Framework applications that target Windows Phone OS 7.0, there are some additional steps you should take. For more information, see Configuring and testing icon images in XNA Game Studio 4.0 Windows Phone games.

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Tile artwork for Windows Phone Marketplace

Customers see the application Tile artwork when browsing the Windows Phone Marketplace catalog before making a purchase. This artwork must match closely the icons provided in the XAP package. When you submit your application for certification, you must provide this artwork.

Warning

The artwork you submit here should not have a transparent background. Artwork with transparent backgrounds does not appear correctly in the Windows Phone Marketplace catalog.

The following table lists the size and file type requirements for the Windows Phone Marketplace application Tile artwork.

Artwork

Size (pixels)

File type

Where used

App sample

Game Sample

Small mobile app Tile artwork

99 x 99

PNG

The Marketplace catalog on the phone

The small marketplace app icon artwork The small marketplace game icon artwork

Large mobile app Tile artwork

173 x 173

PNG

The Marketplace catalog on the phone

The medium marketplace app icon artwork The medium marketplace game icon artwork

Large PC app Tile artwork

200 x 200

PNG

The Marketplace catalog on the PC

The large marketplace app icon artwork The large marketplace game icon artwork

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App screenshots

Customers see the screenshot of your application in the details page of the Windows Phone Marketplace catalog. When you submit your application for certification, you must provide at least one, and up to a maximum of eight, screenshots of your application. For more information, see How to create screenshots for Windows Phone Marketplace.

Warning

There are several certification requirements related to application screenshots. Ensure that your application and screenshots adhere to section 4.6 of App submission requirements for Windows Phone before submitting your application to Windows Phone Marketplace.

The following table lists the size and file type requirements for application screenshots.

Artwork

Size (pixels)

File type

Sample

Application Screenshot

480 x 800

PNG

The app running in the emulator

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Panoramic background art

Customers see the Panorama Background Art image in the Windows Phone Marketplace catalog if your application is chosen as a featured application. When you submit your application for certification, you can optionally provide panoramic background art. For art guidelines related to the Panoramic Background Art, see “Panorama” in Best Practices for Application Marketing.

Warning

The artwork you submit here should not have a transparent background. Artwork with transparent backgrounds does not appear correctly in the Windows Phone Marketplace catalog.

The following table lists the size and file type requirements for background artwork.

Artwork

Size (pixels)

File type

Sample

Panoramic Background Art

1000 x 800

PNG

The panoramic background art

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See Also

Other Resources

Upload your Application

Upload the Artwork

Developing and publishing apps overview for Windows Phone Marketplace