Choosing an advertising infrastructure
Applies To: Windows Server 2008, Windows Server 2008 R2
Windows Media Services supports both hosting advertising content on your Windows Media server and referencing advertising content hosted by an advertising service vendor.
If are hosting your own advertising, you control and store the advertising content. You can track advertising consumption directly and modify the content in response to situational changes.
If you sign up with an advertising service vendor, the advertising service vendor controls and stores the advertising content. You include references to the server that is hosting the advertising content in your playlist. The advertising service vendor is responsible for reporting advertising usage.
Many systems use a combination of self-hosted advertising and advertising from advertising service vendors. This combination provides both the benefits of local control over relevant advertising and the ease of employing an advertising service vendor to generate additional revenue.