Advertising content

Updated: October 4, 2007

Applies To: Windows Server 2008, Windows Server 2008 R2

Windows Media Services offers several advertising options for prerecorded and live content:

  • Wrapper ads. Streaming advertisements that play before or after the user views the live content. A wrapper advertisement is ideal for live content because it plays regardless of the point at which the user joins the broadcast.

  • Interstitial ads. Streaming ads that are inserted into a playlist with your content. You must use a playlist to make use of interstitial advertising.

  • Banner ads. Static or multimedia ads that appear on a player independent of the streaming content.

As with the other forms of content, planning is a necessary first step in the production of advertising content.

When you are using advertising with your streaming media solution, you must balance your advertising priorities with the type of content you are streaming, your advertiser's preferences, and the kind of experience you want your audience to have. For this reason, Windows Media Services offers a wide range of advertising options.

In This Section

Displaying wrapper ads

Displaying interstitial ads

Displaying banner ads

Replacing ads

Creating advertisement policies

Personalizing advertising content

Logging advertising data

Choosing an advertising infrastructure