Pull quotes

Pull quotes are short sentences—usually a quote from someone important to the story, but sometimes just a short, interesting sentence—set off from body text to grab the reader’s attention.

Pull quotes should be short—from a few words to a few lines. If the quote is from a person or publication, include the author’s name, title, and organization with the pull quote.

Exception If the content is entirely about the person being quoted, you don’t need to include the attribution.

Use pull quotes sparingly.