Launch the Microsoft Store app

This topic describes the ms-windows-store: URI scheme. Your app can use this URI scheme to launch the Microsoft Store app to specific pages in the store by using the LaunchUriAsync method.

This example shows how to open the Store to the Games page:

bool result = await Windows.System.Launcher.LaunchUriAsync(new Uri("ms-windows-store://navigatetopage/?Id=Games"));

ms-windows-store: URI scheme reference

DescriptionURI scheme
Launches the home page of the
Launches a top-level vertical in the Store.

Note: Not all users have access to all verticals.






Launches the product details page (PDP) for a product.

Store ID is recommended for customers on Windows 10, and will work on all OS versions, but the earlier ways of doing it (ex: PFN) are still supported.

These values can be found in Partner Center on the App identity page in the App management section for each app.

Store ID



Package Family Name (PFN) ms-windows-store://pdp/?PFN= Microsoft.Office.OneNote_8wekyb3d8bbwe
Product ID (Windows Phone 7.x/8.x) ms-windows-store://pdp/?PhoneAppId=ca05b3ab-f157-450c-8c49-a1f127f5e71d
Product ID (Windows 8.x) ms-windows-store://pdp/?AppId=f022389f-f3a6-417e-ad23-704fbdf57117
Launches the write a review experience for a product. Store ID


Package Family Name (PFN) ms-windows-store://review/?PFN= Microsoft.Office.OneNote_8wekyb3d8bbwe
Product ID (Windows Phone 7.x/8.x) ms-windows-store://reviewapp/?AppId=ca05b3ab-f157-450c-8c49-a1f127f5e71d
Product ID (Windows 8.x) ms-windows-store://review/?AppId=f022389f-f3a6-417e-ad23-704fbdf57117
Launches a search for products associated with a file extension. ms-windows-store://assoc/?FileExt=pdf
Launches a search for products associated with a protocol. ms-windows-store://assoc/?Protocol=ms-word
Launches a search for products associated with one or more tags. Tags should be separated by commas.


ms-windows-store://assoc/?Tags=Photos_Rich_Media_Edit, Camera_Capture_App

Launches a search for the specified query. Spaces in the query are allowed. ms-windows-store://search/?query=OneNote
Launches a search for products in a category.



Launches a search for products from the specified publisher. Spaces in the name are allowed. ms-windows-store://publisher/?name=Microsoft Corporation
Launches the downloads and updates page. ms-windows-store://downloadsandupdates
Launches the Store settings page. ms-windows-store://settings