Get add-on acquisitions data for your games and apps

Use this method in the Microsoft Store analytics API to get aggregate add-on acquisition data in JSON format for UWP apps and Xbox One games that were ingested through the Xbox Developer Portal (XDP) and available in the XDP Analytics Partner Center dashboard.

Prerequisites

To use this method, you need to first do the following:

  • If you have not done so already, complete all the prerequisites for the Microsoft Store analytics API.
  • Obtain an Azure AD access token to use in the request header for this method. After you obtain an access token, you have 60 minutes to use it before it expires. After the token expires, you can obtain a new one.

Note

This API does not provide daily aggregate data before Oct 1st 2016.

Request

Request syntax

Method Request URI
GET https://manage.devcenter.microsoft.com/v1.0/my/analytics/addonacquisitions

Request header

Header Type Description
Authorization string Required. The Azure AD access token in the form Bearer <token>.

Request parameters

The applicationId or addonProductId parameter is required. To retrieve acquisition data for all add-ons registered to the app, specify the applicationId parameter. To retrieve acquisition data for a single add-on, specify the addonProductId parameter. If you specify both, the applicationId parameter is ignored.

Parameter Type Description Required
applicationId string The productId of the Xbox One game for which you are retrieving acquisition data. To get the productId of your game, navigate to your game in the XDP Analytics Program and retrieve the productId from the URL. Alternatively, if you download your acquisitions data from the Partner Center analytics report, the productId is included in the .tsv file. Yes
addonProductId string The productId of the add-on for which you want to retrieve acquisition data. Yes
startDate date The start date in the date range of add-on acquisition data to retrieve. The default is the current date. No
endDate date The end date in the date range of add-on acquisition data to retrieve. The default is the current date. No
top int The number of rows of data to return in the request. The maximum value and the default value if not specified is 10000. If there are more rows in the query, the response body includes a next link that you can use to request the next page of data. No
skip int The number of rows to skip in the query. Use this parameter to page through large data sets. For example, top=10000 and skip=0 retrieves the first 10000 rows of data, top=10000 and skip=10000 retrieves the next 10000 rows of data, and so on. No
filter string One or more statements that filter the rows in the response. Each statement contains a field name from the response body and value that are associated with the eq or ne operators, and statements can be combined using and or or. String values must be surrounded by single quotes in the filter parameter. For example, filter=market eq 'US' and gender eq 'm'.
You can specify the following fields from the response body:
  • acquisitionType
  • age
  • storeClient
  • gender
  • market
  • osVersion
  • deviceType
  • sandboxId
No
aggregationLevel string Specifies the time range for which to retrieve aggregate data. Can be one of the following strings: day, week, or month. If unspecified, the default is day. No
orderby string A statement that orders the result data values for each add-on acquisition. The syntax is orderby=field [order],field [order],... The field parameter can be one of the following strings:
  • date
  • acquisitionType
  • age
  • storeClient
  • gender
  • market
  • osVersion
  • deviceType
  • orderName
The order parameter is optional, and can be asc or desc to specify ascending or descending order for each field. The default is asc.
Here is an example orderby string: orderby=date,market
No
groupby string A statement that applies data aggregation only to the specified fields. You can specify the following fields:
  • date
  • applicationName
  • addonProductName
  • acquisitionType
  • age
  • storeClient
  • gender
  • market
  • osVersion
  • deviceType
  • paymentInstrumentType
  • sandboxId
  • xboxTitleIdHex
The returned data rows will contain the fields specified in the groupby parameter as well as the following:
  • date
  • applicationId
  • addonProductId
  • acquisitionQuantity
The groupby parameter can be used with the aggregationLevel parameter. For example: &groupby=age,market&aggregationLevel=week
No

Request example

The following examples demonstrates several requests for getting add-on acquisition data. Replace the addonProductId and applicationId values with the appropriate Store ID for your add-on or app.

GET https://manage.devcenter.microsoft.com/v1.0/my/analytics/addonacquisitions?applicationId=9WZDNCRFJ314&startDate=1/1/2015&endDate=2/1/2015&skip=0 HTTP/1.1 

Authorization: Bearer <your access token> 

 

GET https://manage.devcenter.microsoft.com/v1.0/my/analytics/addonacquisitions?applicationId=9WZDNCRFJ314&startDate=1/1/2015&endDate=2/1/2015&skip=0&filter=market eq 'GB' and gender eq 'm' HTTP/1.1 

Authorization: Bearer <your access token>

Response

Response body

Value Type Description
Value array An array of objects that contain aggregate add-on acquisition data. For more information about the data in each object, see the add-on acquisition values section below.
@nextLink string If there are additional pages of data, this string contains a URI that you can use to request the next page of data. For example, this value is returned if the top parameter of the request is set to 10000 but there are more than 10000 rows of add-on acquisition data for the query.
TotalCount int The total number of rows in the data result for the query.

Add-on acquisition values

Elements in the Value array contain the following values.

Value Type Description
date string The first date in the date range for the acquisition data. If the request specified a single day, this value is that date. If the request specified a week, month, or other date range, this value is the first date in that date range.
addonProductId string The productId of the add-on for which you are retrieving acquisition data.
addonProductName string The display name of the add-on. This value only appears in the response data if the aggregationLevel parameter is set to day, unless you specify the addonProductName field in the groupby parameter.
applicationId string The productId of the app for which you want to retrieve add-on acquisition data.
applicationName string The display name of the game.
deviceType string One of the following strings that specifies the type of device that completed the acquisition:
  • "PC"
  • "Phone"
  • "Console"
  • "IoT"
  • "Server"
  • "Tablet"
  • "Holographic"
  • "Unknown"
storeClient string One of the following strings that indicates the version of the Store where the acquisition occurred:
  • "Windows Phone Store (client)"
  • "Microsoft Store (client)" (or "Windows Store (client)" if querying for data before March 23, 2018)
  • "Microsoft Store (web)" (or "Windows Store (web)" if querying for data before March 23, 2018)
  • "Volume purchase by organizations"
  • "Other"
osVersion string The OS version on which the acquisition occurred. For this method, this value is always "Windows 10".
market string The ISO 3166 country code of the market where the acquisition occurred.
gender string One of the following strings that specifies the gender of the user who made the acquisition:
  • "m"
  • "f"
  • "Unknown"
age string One of the following strings that indicates the age group of the user who made the acquisition:
  • "less than 13"
  • "13-17"
  • "18-24"
  • "25-34"
  • "35-44"
  • "44-55"
  • "greater than 55"
  • "Unknown"
acquisitionType string One of the following strings that indicates the type of acquisition:
  • "Free"
  • "Trial"
  • "Paid"
  • "Promotional code"
  • "Iap"
  • "Subscription Iap"
  • "Private Audience"
  • "Pre Order"
  • "Xbox Game Pass" (or "Game Pass" if querying for data before March 23, 2018)
  • "Disk"
  • "Prepaid Code"
  • "Charged Pre Order"
  • "Cancelled Pre Order"
  • "Failed Pre Order"
acquisitionQuantity integer The number of acquisitions that occurred.
inAppProductId string Product ID of the product where this add-on is used.
inAppProductName string Product Name of the product where this add-on is used.
paymentInstrumentType string Payment instrument type used for the acquisition.
sandboxId string The Sandbox ID created for the game. This can be the value RETAIL or a private sandbox ID.
xboxTitleId string Xbox Title ID of the product from XDP, if applicable.
localCurrencyCode string Local Currency code based on the country of the Partner Center account.
xboxProductId string Xbox Product ID of the product from XDP, if applicable.
availabilityId string Availability ID of the product from XDP, if applicable.
skuId string SKU ID of the product from XDP, if applicable.
skuDisplayName string SKU Display Name of the product from XDP, if applicable.
xboxParentProductId string Xbox Parent Product ID of the product from XDP, if applicable.
parentProductName string Parent Product Name of the product from XDP, if applicable.
productTypeName string Product Type Name of the product from XDP, if applicable.
purchaseTaxType string Purchase Tax Type of the product from XDP, if applicable.
purchasePriceUSDAmount number The amount paid by the customer for the add-on, converted to USD.
purchasePriceLocalAmount number The tax amount applied to the add-on.
purchaseTaxUSDAmount number The tax amount applied to the add-on, converted to USD.
purchaseTaxLocalAmount number Purchase Tax Local Amount of the product from XDP, if applicable.

Response example

The following example demonstrates an example JSON response body for this request.

{ 
  "Value": [ 
    { 
            "inAppProductId": "9NBLGGH1864K", 
            "inAppProductName": "866879", 
            "addonProductId": "9NBLGGH1864K", 
            "addonProductName": "866879", 
            "date": "2017-11-05", 
            "applicationId": "9WZDNCRFJ314", 
            "applicationName": "Tetris Blitz", 
            "acquisitionType": "Iap", 
            "age": "35-49", 
            "deviceType": "Phone", 
            "gender": "m", 
            "market": "US", 
            "osVersion": "Windows Phone 8.1", 
            "paymentInstrumentType": "Credit Card", 
            "sandboxId": "RETAIL", 
            "storeClient": "Windows Phone Store (client)", 
            "xboxTitleId": "", 
            "localCurrencyCode": "USD", 
            "xboxProductId": "00000000-0000-0000-0000-000000000000", 
            "availabilityId": "", 
            "skuId": "", 
            "skuDisplayName": "Full", 
            "xboxParentProductId": "", 
            "parentProductName": "Tetris Blitz", 
            "productTypeName": "Add-On", 
            "purchaseTaxType": "", 
            "acquisitionQuantity": 1, 
            "purchasePriceUSDAmount": 1.08, 
            "purchasePriceLocalAmount": 0.09, 
            "purchaseTaxUSDAmount": 1.08, 
            "purchaseTaxLocalAmount": 0.09 
        } 
    ], 

    "@nextLink": null, 
    
    "TotalCount": 7601 
}