About house ads

You can create an ad to promote one of your apps in your other apps for free. We call these house ads.

House ads will only appear in your own apps that are configured to show ads from Microsoft.

To set up a house ad, select House ad (free) as the Campaign type when you create an ad campaign. The ad will automatically be eligible to appear in any app of yours that meets the following criteria:

  • The app must be for the same device type as the advertised app.
  • The app must have at least one ad unit set up.

When a house ad for App A appears in App B, you will not be charged for the impression, nor will you receive revenue for displaying the ad in your App B ad unit. Paid ads have priority over house ads to appear in your ad units.


An individual end user will not see any given house ad more than five times per day.