Create app Store listings
You can optionally import and export Store listings if you'd prefer to enter your listing info offline in a .csv file, rather than providing info and uploading files directly in the dashboard. Using the import and export option can be especially convenient if you have listings in many languages, since it lets you make multiple updates at once.
By default, we'll use the same Store listing (per language) for all of your targeted operating systems. If you'd like to use a customized Store listing for a specific operating system that your submission supports, you can create platform-specific Store listings. Your default listing will always be shown to customers on Windows 10.
Store listing languages
You must complete the Store listing page for at least one language. We recommend providing a Store listing in each language that your packages support, but you have flexibility to remove languages for which you don’t wish to provide a Store listing. You can also create Store listings in additional languages which aren’t supported by your packages.
If your submission includes packages already, we’ll show the languages supported in your packages on the submission overview page (unless you remove any of them).
To add or remove languages for your Store listings, click Add/remove languages from the submission overview page. If you‘ve already uploaded packages, you’ll see their languages listed in the Languages supported by your packages section. To remove one or more of these languages, click Remove. If you later decide to include a language that you previously removed from this section, you can click Add.
In the Additional Store listing languages section, you can click Manage additional languages to add or remove languages that are not included in your packages. Check the boxes for the languages that you’d like to add, then click Update. The languages you’ve selected will be displayed in the Additional Store listing languages section. To remove one or more of these languages, click Remove (or click Manage additional languages and uncheck the box for languages you’d like to remove).
When you have finished making your selections, click Save to return to the submission overview page.
When creating a Store listing in a language that isn't supported by your packages, you'll need to indicate which of your reserved app names should be displayed in that Store listing, since there isn't an associated package in that language from which to pull the name. The name you choose here only applies to the Store listing for this language and does not impact the name displayed when a customer installs the app.
To edit a Store listing, click the language name from the submission overview page.
At the top of the Store listing page are the fields associated with your default Store listing for the selected language. These fields will be shown to all of your customers, unless you have packages targeting earlier OS versions (Windows 8.x or earlier; Windows Phone 8.x or earlier) and create platform-specific Store listings to include different screenshots or info to display to customers on specified OS versions. For more info, see Create platform-specific Store listings.
The description field is where you can tell customers what your app does. This field is required, and will accept up to 10,000 characters of plain text.
For some tips on making your description stand out, see Write a great app description.
What's new in this version
If this is the first time you're submitting your app, leave this field blank. For an update to an existing app, this is where you can let customer know what's changed in the latest release. This field has a 1500 character limit. (Previously, this field was called Release notes).
These are short summaries of your app's key features. They are displayed to the customer as a bulleted list in the Features section of your app's Store listing, in addition to the Description. Keep these brief, with just a few words (and no more than 200 characters) per feature. You may include up to 20 features.
Your app features will appear bulleted in your Store listing, so don't add your own bullets.
One screenshot is required in order to submit your app. We recommend providing at least four screenshots for each device type that your app supports so that people can see how the app will look on their device type.
For more info, see App screenshots and images.
Store logos are optional images that you can upload to enhance the way your app is displayed to customers. You can also optionally specify that only images you upload here should be used in your app’s Store listing for customers on Windows 10 (including Xbox), rather than allowing the Store to use logo images from your app’s packages.
If your app supports Xbox, or if it supports Windows Phone 8.1 or earlier, you must provide certain images here in order for the listing to appear properly in the Store.
For more info, see Store logos.
Additional art assets
You can submit additional assets for your product, including trailers and promotional images. These are all optional, but we recommend that you consider uploading as many of them as possible. These images can help give customers a better idea of what your product is and make a more enticing listing.
For more info, see Additional art assets.
The fields in this section are all optional. App features and system requirements can help customers understand more about what your app does and what is required for the best experience. Other options help provide an optimal experience for your product in different scenarios. Review the info below to determine if providing this info makes sense for your submission.
A shorter version of your product’s name. If provided, this shorter name may appear in various places on Xbox One (during installation, in Achievements, etc.) in place of the full title of your product.
The Short title has a 50 character limit.
If your product could be alphabetized or spelled in different ways, you can enter another version here. This allows customers to find your product more quickly if they type that version in while searching.
This field has a 255 character limit.
An alternate name for your product that, if provided, may be used in the audio experience on Xbox One when using Kinect or a headset.
This field has a 255 character limit.
Only used for games. This description appears in the Information section of the Game Hub on Xbox One, and helps customers understand more about your game.
This field has a 500 character limit.
Additional system requirements
If needed, you can describe the hardware configurations that your app requires to work properly (beyond the info you provided in the System requirements section in App properties. This is especially important if your app requires hardware that might not be available on every computer. For instance, if your app will only work properly with external USB hardware such as a 3D printer or microcontroller, we suggest entering those here. The info you enter will be shown to customers viewing your app's Store listing on Windows 10, version 1607 or later (including Xbox), along with the requirements you indicated on the product's properties page.
You can enter up to 11 items for both Minimum hardware and Recommended hardware. These are displayed to the customer as a bulleted list in your Store listing. Keep these brief, with just a few words (and no more than 200 characters) per item.
Your additional system requirements will appear bulleted in your Store listing, so don't add your own bullets.
The items described below help customers discover and understand your product. The info you enter here will apply to all of your Store listings in a given language, regardless of operating system, even if you create platform-specific Store listings. (This section was formerly called Shared fields).
Search terms (formerly called keywords) are single words or short phrases that are not displayed to customers, but can help your make your app discoverable in the Store when customers search using those terms. You can include up to 7 search terms with a maximum of 30 characters each, and can use no more than 21 separate words across all search terms.
When adding search terms, think about the words that customers might use when searching for apps like yours, especially if they're not part of your app's name. Be sure not to use any search terms that are not actually relevant to your app.
Copyright and trademark info
If you'd like to provide additional copyright and/or trademark info, enter it here. This field has a 200 character limit.
Additional license terms
Leave this field blank if you want your app to be licensed to customers under the terms of the Standard Application License Terms (which are linked to from the App Developer Agreement).
If your license terms are different from the Standard Application License Terms, enter them here.
If you enter a single URL into this field, it will be displayed to customers as a link that they can click to read your additional license terms. This is useful if your additional license terms are very long, or if you want to include clickable links or formatting in your additional license terms.
You can also enter up to 10,000 characters of text in this field. If you do that, customers will see these additional license terms displayed as plain text.
Enter text here if you want to include a Developed by field in your app's Store listing. (The Published by field will list the publisher display name associated with your account, whether or not you provide a value for the Developed by field.)
This field has a 255 character limit.