Define market selection

The Microsoft Store reaches customers in over 200 countries and regions around the world. You can choose the markets in which you'd like to offer your app, with the option to customize many pricing and availability features per market or per group of markets.

For info to help make your app suitable for customers around the world, see Guidelines for globalization and Make your app localizable.

Note

Although this topic refers to apps, market selection for add-on submissions uses the same process.

Markets

By default, we'll offer your app in all possible markets, including any future markets that we may add later, at its base price.

If you prefer, you can define the specific markets in which you'd like to offer your app. To do so, select Show options in the Markets section on the Pricing and availability page. This will display the Market selection popup window, where you can choose the markets in which to offer your app.

By default, all markets are selected. You can unselect individual markets to exclude them, or you can click Unselect all and then add individual markets of your choice. You can search for a particular market in the search bar, and you can also change the dropdown from All markets to Xbox markets if you only want to view the markets in which you can sell Xbox products. Once you’ve finished, click OK to save your selections.

Note that your selections here apply only to new acquisitions; if someone already has your app in a certain market, and you later remove that market, the people who already have the app in that market can continue to use it, but they won’t get the updates you submit, and no new customers in that market can get your app.

Important

It is your responsibility to meet any local legal requirements, even if those requirements aren't listed here or in the Windows Dev Center dashboard.

Keep in mind that even if you select all markets, local laws and restrictions or other factors may prevent certain apps from being listed in some countries and regions. Also, some markets may have specific requirements related to age ratings. If your app doesn’t meet these requirements, we won't be able to offer your app in that market. See Age ratings for more info.

Note

For apps targeting Windows 8 or Windows 8.1, some individual markets are treated as one single "Rest of World" market. For more info, see "Rest of World" markets for Windows 8.x.

You will also see a checkbox that lets you indicate whether to offer your app in any market that the Store may add in the future. If you leave this box checked, and we later add new markets, the base price and general availability date for your submission will be used for your app in those markets. If you don't want this to happen, you can uncheck this box, in which case we will not list your app in any future markets (though you can always add them later).  

Microsoft Store consumer markets

You can choose to list your app (or add-on) in one or more of the following markets. The markets with an asterisk support the Microsoft Store on Xbox One; you'll see Xbox next to their names in the Market selection popup window.

Afghanistan Åland Islands Albania Algeria
American Samoa Andorra Angola Anguilla
Antarctica Antigua and Barbuda Argentina Armenia
Aruba Australia Austria Azerbaijan
Bahamas Bahrain Bangladesh Barbados
Belarus Belgium Belize Benin
Bermuda Bhutan Bolivia Bonaire
Bosnia and Herzegovina Botswana Bouvet Island Brazil
British Indian Ocean Territory British Virgin Islands Brunei Bulgaria
Burkina Faso Burundi Cabo Verde Cambodia
Cameroon Canada Cayman Islands Central African Republic
Chad Chile China Christmas Island
Cocos (Keeling) Islands Colombia * Comoros Congo
Congo (DRC) Cook Islands Costa Rica Côte d’Ivoire
Croatia Curaçao Cyprus Czech Republic *
Denmark * Djibouti Dominica Dominican Republic
Ecuador Egypt El Salvador Equatorial Guinea
Eritrea Estonia Ethiopia Falkland Islands
Faroe Islands Fiji Finland * France *
French Guiana French Polynesia French Southern and Antarctic Lands Gabon
Gambia Georgia Germany * Ghana
Gibraltar Greece * Greenland Grenada
Guadeloupe Guam Guatemala Guernsey
Guinea Guinea-Bissau Guyana Haiti
Heard Island and McDonald Islands Honduras Hong Kong SAR * Hungary *
Iceland India * Indonesia Iraq
Ireland * Isle of Man Israel * Italy *
Jamaica Japan * Jersey Jordan
Kazakhstan Kenya Kiribati Korea *
Kuwait Kyrgyzstan Laos Latvia
Lebanon Lesotho Liberia Libya
Liechtenstein Lithuania Luxembourg Macao SAR
Macedonia, FYRO Madagascar Malawi Malaysia
Maldives Mali Malta Marshall Islands
Martinique Mauritania Mauritius Mayotte
Mexico * Micronesia Moldova Monaco
Mongolia Montenegro Montserrat Morocco
Mozambique Myanmar Namibia Nauru
Nepal Netherlands * New Caledonia New Zealand *
Nicaragua Niger Nigeria Niue
Norfolk Island Northern Mariana Islands Norway * Oman
Pakistan Palau Palestinian Authority Panama
Papua New Guinea Paraguay Peru Philippines
Pitcairn Islands Poland * Portugal * Qatar
Réunion Romania Russia * Rwanda
Saint Barthélemy Saint Helena, Ascension and Tristan da Cunha Saint Kitts and Nevis Saint Lucia
Saint Martin (French Part) Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa
San Marino São Tomé and Príncipe Saudi Arabia * Senegal
Serbia Seychelles Sierra Leone Singapore *
Sint Maarten (Dutch Part) Slovakia * Slovenia Solomon Islands
Somalia South Africa * South Georgia and the South Sandwich Islands Spain *
Sri Lanka Suriname Svalbard and Jan Mayen Swaziland
Sweden * Switzerland * Taiwan * Tajikistan
Tanzania Thailand Timor-Leste Togo
Tokelau Tonga Trinidad and Tobago Tunisia
Turkey * Turkmenistan Turks and Caicos Islands Tuvalu
U.S. Minor Outlying Islands U.S. Virgin Islands Uganda Ukraine
United Arab Emirates * United Kingdom * United States * Uruguay
Uzbekistan Vanuatu Vatican City Venezuela
Vietnam Wallis and Futuna Western Sahara (Disputed) Yemen
Zambia Zimbabwe

Price considerations for specific markets

Payment methods such as gift cards and mobile operator billing can help increase sales of paid apps and in-app purchase items. Due to the higher costs to enable such payment methods, a Commerce Expansion Adjustment is added to the Store Fee deducted from Net Receipts to calculate the App Proceeds payable for paid apps and in-app purchase transactions in the countries/regions and using the payment methods in the tables below. You may want to consider if the Commerce Expansion Adjustment applies in a country/region where your app is available and factor that into your market pricing strategy. Details about the Commerce Expansion Adjustment can be found in the App Developer Agreement.

The Commerce Expansion Adjustment will be applied to all transactions processed for the specified Country/Region and Payment Methods as of the Effective Date. This information will be updated monthly; new countries/regions and payment methods will be listed within thirty (30) days after the Commerce Expansion Adjustment takes effect for that country/region and payment method.

 

Country/region Payment method Commerce Expansion Adjustment Effective date
Argentina Gift card 2.24% March 2016
Australia Gift card 2.24% March 2016
Austria Gift card 2.24% March 2016
Belgium Gift card 2.24% March 2016
Brazil Gift card 2.24% March 2016
Canada Gift card 2.24% March 2016
Chile Gift card 2.24% March 2016
China Gift card 2.24% March 2016
Colombia Gift card 2.24% March 2016
Czech Republic Gift card 2.24% March 2016
Denmark Gift card 2.24% March 2016
Finland Gift card 2.24% March 2016
France Gift card 2.24% March 2016
Germany Gift card 2.24% March 2016
Greece Gift card 2.24% March 2016
Hong Kong Gift card 2.24% March 2016
Hungary Gift card 2.24% March 2016
India Gift card 2.24% March 2016
Ireland Gift card 2.24% March 2016
Israel Gift card 2.24% March 2016
Italy Gift card 2.24% March 2016
Japan Gift card 2.24% March 2016
Mexico Gift card 2.24% March 2016
Netherlands Gift card 2.24% March 2016
New Zealand Gift card 2.24% March 2016
Poland Gift card 2.24% March 2016
Portugal Gift card 2.24% March 2016
Russia Gift card 2.24% March 2016
Saudi Arabia Gift card 2.24% March 2016
Singapore Gift card 2.24% March 2016
Slovakia Gift card 2.24% March 2016
South Africa Gift card 2.24% March 2016
South Korea Gift card 2.24% March 2016
Spain Gift card 2.24% March 2016
Sweden Gift card 2.24% March 2016
Switzerland Gift card 2.24% March 2016
Taiwan Gift card 2.24% March 2016
Turkey Gift card 2.24% March 2016
United Arab Emirates Gift card 2.24% March 2016
United Kingdom Gift card 2.24% March 2016
United States Gift card 2.24% March 2016

 

"Rest of World" markets for Windows 8.x

If your app includes packages targeting Windows 8.x, it's important to be aware that a number of markets are treated as a single "Rest of World" market for customers using the Store on Windows 8.x, even though they are shown as individual markets in the Windows Dev Center dashboard (as opposed to the earlier Store dashboard, where there was one "Rest of World" market option to group all of these markets).

If you leave the default selection when submitting your app, you don't have to worry about this, and your app will be available to all possible markets. However, if you want to exclude certain markets, keep in mind that excluding even one of these "Rest of World" markets means that your app won't be available in any of the "Rest of World" markets for customers on Windows 8 or Windows 8.1.

The markets that are included in "Rest of World" for Windows 8.x are the following:

Afghanistan Åland Islands Albania American Samoa
Andorra Angola Anguilla Antarctica
Antigua and Barbuda Armenia Aruba Azerbaijan
Bahamas Bangladesh Barbados Belarus
Belize Benin Bermuda Bhutan
Bolivia Bonaire Bosnia and Herzegovina Botswana
Bouvet Island British Indian Ocean Territory British Virgin Islands Brunei
Burkina Faso Burundi Cabo Verde Cambodia
Cameroon Cayman Islands Central African Republic Chad
Christmas Island Cocos (Keeling) Islands Comoros Congo
Congo (DRC) Cook Islands Côte d’Ivoire Curaçao
Djibouti Dominica Dominican Republic Ecuador
El Salvador Equatorial Guinea Eritrea Ethiopia
Falkland Islands Faroe Islands Fiji French Guiana
French Polynesia French Southern and Antarctic Lands Gabon Gambia
Georgia Ghana Gibraltar Greenland
Grenada Guadeloupe Guam Guatemala
Guernsey Guinea Guinea-Bissau Guyana
Haiti Heard Island and McDonald Islands Honduras Iceland
Isle of Man Jamaica Jersey Kenya
Kiribati Kyrgyzstan Laos Lesotho
Liberia Liechtenstein Macao SAR Macedonia, FYRO
Madagascar Malawi Maldives Mali
Marshall Islands Martinique Mauritania Mauritius
Mayotte Micronesia Moldova Monaco
Mongolia Montenegro Montserrat Morocco
Mozambique Myanmar Namibia Nauru
Nepal New Caledonia Nicaragua Niger
Nigeria Niue Norfolk Island Northern Mariana Islands
Palau Palestinian Authority Panama Papua New Guinea
Paraguay Pitcairn Islands Réunion Rwanda
Saint Barthélemy Saint Helena, Ascension and Tristan da Cunha Saint Kitts and Nevis Saint Lucia
Saint Martin (French Part) Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa
San Marino São Tomé and Príncipe Senegal Seychelles
Sierra Leone Sint Maarten (Dutch Part) Solomon Islands Somalia
South Georgia and the South Sandwich Islands Suriname Svalbard and Jan Mayen Swaziland
Tajikistan Tanzania Timor-Leste Togo
Tokelau Tonga Turkmenistan Turks and Caicos Islands
Tuvalu Uganda U.S. Minor Outlying Islands U.S. Virgin Islands
Uzbekistan Vatican City Venezuela Vietnam
Vanuatu Wallis and Futuna Yemen Zambia
Zimbabwe      

Note

 For a list of the countries and regions in which you can register for a developer account, see Account types, locations, and fees.