Dev Center Insider Program

As a registered developer, you can help influence the functionality we make available in the Dev Center dashboard by joining the Dev Center Insider Program. This program allows you to try out new features before they become available to all developers. We encourage you to give us your feedback on these features by using the Feedback link in the bottom right corner of Dev Center. All of the feedback we receive from Dev Center Insiders will be read closely and given priority consideration.

To join the program, opt in on the Account settings page in your Dev Center dashboard. You can opt out at any time.


The terms of the App Developer Agreement apply to your participation in the program. Please read them, particularly Exhibit I, before you join the program. Keep in mind that the features made available exclusively to people in the Dev Center Insider Program may include experimental and early prerelease services. This means that these features often don’t have documentation available yet, and you may experience unintended results when using them.

Here are some of the features that we’ve made available exclusively to members of the Dev Center Insider Program. This list will change over time as new features are added (and as features introduced to the Insider Program are made available to everyone).

Dev Center Insider Program feature How Dev Center Insiders can try it Date added
More flexibility associating Azure AD tenants with your Dev Center account: Associate multiple Azure AD tenants with a single Dev Center account, or associate a single Azure AD tenant with more than one Dev Center account. In Account settings, go to Manage tenants. You’ll see a Manage Azure AD tenants page, where you’ll have the option to add additional Azure AD tenants to your account. August 2017
Cohort active usage analytics: Track week-by-week usage for cohorts (groups of active users who started using your app in the same week) for insights into usage trends. In the Usage report, view the Cohorts by active usage chart. July 2017
New usage-based options for customer segments: Create segments of your customers based on how much they’ve been using your app. In the Engage section, select Customer groups to create a new segment. In the inclusion conditions section, select Usage in the first drop-down, then choose one of the new options: Engagement minutes, User sessions, Date first used or Date last used. July 2017
Churn prediction option for customer segments: Create a segment of your customers based on whether we detect that they’re likely to stop using your app soon. In the Engage section, select Customer groups to create a new segment. In the inclusion conditions section, select Churn prediction in the first drop-down, then choose true or false to define your segment. May 2017
Email notification for analytic trend changes: Get notified about significant changes in your apps' acquisitions. If we detect a significant change in an app's acquisition numbers compared to its historical data, we'll automatically send you an email. April 2017
App trends on overview page: Get a quick look at how your app metrics have changed. On your Overview page, look for the sparklines and arrows next to the metrics numbers. The sparklines give you a quick visual representation of recent trends. The direction of the arrow lets you know whether the numbers have recently increased or decreased significantly. Note that you may not see arrows next to every sparkline. February 2017
Universal app promotion campaigns: In addition to apps, your ad campaigns will now target,, Skype, and other Microsoft premium properties. To reach this larger set of potential new customers, just create a new ad campaign (Promotions > Ad campaigns). December 2016
Real time analytics: See details about your app's most recent acquisitions and add-ons. The new report uses real-time event collection from your Windows 10 customers. Choose Real time report in the left menu under Analytics. Select the time range to review data over the last 7 days or up to the last hour on a per-minute basis. Note that the report includes only data from customers on Windows 10. August 2016