View app identity details

When working with an app in the Windows Dev Center dashboard, you can view details related to the unique identity assigned to it by the Windows Store. You can also get a link to your app's Store listing.

To find this info, navigate to one of your apps, then expand App management in the left navigation menu. Select App identity to view these details.

Values to include in your app package manifest

The following values must be included in your .appx package manifest. If you use Microsoft Visual Studio to build your packages, and are signed in with the same Microsoft account that you have associated with your developer account, these details are included automatically. If you're building your package manually, you'll need to add these items:

  • Package/Identity/Name
  • Package/Identity/Publisher
  • Package/Properties/PublisherDisplayName

For more info, see Identity in the package manifest schema reference.

Together, these elements declare the identity of your app, establishing the "package family" to which all of its packages belong. Individual packages will have additional details, such as architecture and version.

Additional values for package family

The following values are additional values that refer to your app's package family, but are not included in your manifest.

The direct link to your app's page can be shared to help your customers find the app in the Store. This link is in the format https://www.microsoft.com/store/apps/<your app's Store ID>. When a customer clicks this link, it opens the web-based listing page for your app. On Windows devices, the Store app will also launch and display your app's listing.

Your app's Store ID is also shown in this section. This Store ID can be used to generate Store badges or otherwise identify your app.

The Store protocol link can be used to link directly to your app in the Store without opening a browser, such as when you are linking from within an app. For more info, see Link to your app.