Grow your Microsoft partner business - learn how to get leads & set your company apart

Microsoft offers many resources to help you grow your partner business. Learn how the capabilities on this site, the Microsoft Partner Center, can help you attract new customers and gain more profitability.

Use Partner Center to:

  • Get sales leads (all partners)
  • Set your company apart with Silver or Gold partner status (all partners)
  • Offer trial subscriptions to Microsoft products (CSP partners)
  • Offer promotional pricing on Microsoft products (CSP partners)
  • Sell in additional markets (CSP partners)

Note

Your company must be enrolled in the Microsoft Partner Network and have a Partner Center account to take advantage of these capabilities. See Join the Microsoft Partner Network for information about joining the network. For some capabilities, you must also be a reseller in the Cloud Solution Provider(CSP) program. See Cloud Solution Provider overview for information about selling through this program.

Resources to help your business grow

To do this Read this to learn how Applies to
Get and manage sales leads Watch this short video, Optimize your business profile to create a business profile so customers can find you when they search for solution providers, and then read about responding to referrals. All network partners
Earn Silver or Gold partner status Read Competency partners on the Microsoft Partner Network site for information about how to qualify for Silver or Gold membership levels. When you're ready to move your competency information to Partner Center, read Managing your competencies on Partner Center. All network partners
Offer your customers trial subscriptions to Microsoft products Read Offer your customers trials of Microsoft products to learn how to use trial subscriptions to sell more to your customer base. CSP partners
Offer your customers promotional pricing on Microsoft subscriptions Microsoft occasionally offers promotions on license-based subscriptions, allowing you to pass the savings on to customers and grow your business. Read Offer your customers promotional pricing on Microsoft subscriptions to learn how. CSP partners
Sell in additional markets The Cloud Solution Provider sales channel is available in many regions and countries. See Cloud Solution Provider markets to review the list. For an introduction to the Cloud Solution Provider channel, see Cloud Solution Provider overview. CSP partners
Sell to specialized industries like non-profit orgs and education Sell to specialized industries CSP partners
Grow your business through the many activities available in the Incentives co-op program. File claims for the activities through the Partner Center. Create and manage incentives claims CSP partners
Sell subscriptions to commercial marketplace products Understand CSP commercial marketplace activities CSP partners
Is your company a superstar at selling and managing Azure? Apply to enroll in the Azure Expert Microsoft Service Provider program Azure Expert Microsoft Services Provider program CSP partners