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Marketplace categories and industries

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This article discusses and lists the categories and industries available to choose from when creating an offer in Partner Center for our two different online stores: Microsoft AppSource or Azure Marketplace.

Category and industry listings by offer type

Microsoft AppSource and Azure Marketplace are two different storefronts that serve different customer personas. Your offer will be published to Microsoft AppSource or Azure Marketplace depending on the category/subcategory selection, the offer type, and transaction capabilities.

Following are the categories and industries applicable to each online stores, by offer:

Offer type Categories for Azure Marketplace Categories for AppSource Industries for AppSource
Azure Application ✔
Azure Container ✔
Azure Virtual Machine ✔
IoT Edge Module ✔
Managed service ✔
SaaS ✔ ✔ ✔
Consulting Service ✔ ✔
Dynamics 365 apps on Dataverse and Power Apps ✔ ✔
Dynamics 365 Operations Apps ✔ ✔
Dynamics 365 Business Central ✔ ✔
Power BI app ✔ ✔

Applicable store by offer type

Following are the combinations of options applicable to each online stores:

Metered billing Microsoft 365 add-ins Private-only plan Public-only plan Public & private plans Applicable online store
✔ AppSource
✔ ✔ Azure Marketplace
✔ ✔ Azure Marketplace
✔ ✔ Azure Marketplace2
✔ Azure Marketplace
✔ AppSource1
Azure Marketplace1
✔ AppSource1
Azure Marketplace1,2
✔ AppSource1
Azure Marketplace1

1 Depending on category/subcategory and industry selection.
2 Offers with private plans will be published to the Azure portal.

Note

A listing plan and transactable plan cannot exist in the same offer.

Categories

Categories in Azure Marketplace target IT professionals and developers while categories in Microsoft AppSource target business users looking for business and/or industry SaaS applications, Dynamics 365 add-ins, Microsoft 365 add-ins, and Power Platform apps.

Select categories and subcategories that best align with the value proposition of your listing. You can select:

  • A maximum of two categories, including a primary and a secondary (optional) category.
  • A maximum of two subcategories for each primary and/or secondary category. If no subcategory is selected, you offer will be discoverable in the selected category only. Select a subcategory to make your offer discoverable within a smaller subset.
Azure Marketplace Microsoft AppSource
Analytics
  • Data Insights
  • Data Analytics
  • Big Data
  • Predictive Analytics
  • Real-time/Streaming Analytics
 Analytics
  • Advanced Analytics
  • Visualization and Reporting
AI + Machine Learning
  • Bot Service
  • Cognitive Services
  • ML Service
  • Automated ML
  • Business/Robotic Process Automation
  • Data Labeling
  • Data Preparation
  • Knowledge Mining
  • ML Operations
 AI + Machine Learning
  • AI for Business
  • Bot Apps
Blockchain
  • App Accelerators
  • Single-node Ledger
  • Multi-node Ledger
  • Tools
 Collaboration
  • Contact and People
  • Meeting Management
  • Site Design and Management
  • Task and Project Management
  • Voice and Video Conferencing
Compute
  • Application Infrastructure
  • Operating Systems
  • Cache
 Compliance and Legal
  • Tax and Audit
  • Legal
  • Data, Governance, and Privacy
  • Health and Safety
Containers
  • Get Started with Containers
  • Container Apps
  • Container Images
 Customer Service
  • Contact Center
  • Face to Face Service
  • Back Office and Employee Service
  • Knowledge and Case Management
  • Social Media and Omnichannel Engagement
Databases
  • NoSQL Databases
  • Relational Databases
  • Ledger/Blockchain Databases
  • Data Lakes
  • Data Warehouse
 Finance
  • Accounting
  • Asset Management
  • Analytics, Consolidation, and Reporting
  • Credit and Collections
  • Compliance and Risk Management
Developer Tools
  • Tools
  • Scripts
  • Developer Service
 Geolocation
  • Maps
  • News and Weather
DevOps Human Resources
  • Talent Acquisition
  • Talent Management
  • HR Operations
  • Workforce Planning and Analytics
Integration
  • Messaging
 IT and Management Tools
  • Management Solutions
  • Business Applications
IT and Management Tools
  • Management Solutions
  • Business Applications
 Internet of Things
  • Asset Management and Operations
  • Connected Products
  • Intelligent Supply Chain
  • Predictive Maintenance
  • Remote Monitoring
  • Safety and Security
  • Smart Infrastructure and Resources
  • Vehicles and Mobility
Identity
  • Access Management
 Marketing
  • Advertisement
  • Analytics
  • Campaign Management and Automation
  • Email Marketing
  • Events and Resource Management
  • Research and Analysis
  • Social Media
Internet of Things
  • IoT Connectivity
  • IoT Core Services
  • IoT Edge Modules
  • IoT Solutions
  • Data Analytics and Visualization
 Operations and Supply Chain
  • Asset and Production Management
  • Demand Forecasting
  • Information Management and Connectivity
  • Planning, Purchasing, and Reporting
  • Quality and Service Management
  • Sales and Order Management
  • Transportation and Warehouse Management
Media
  • Media Services
  • Content Protection
  • Live and On-Demand Streaming
 Productivity
  • Content Creation and Management
  • Document Management
  • Email Management
  • Language and Translation
  • Search and Reference
  • Gamification
Monitoring and Diagnostics Sales
  • Telesales
  • Configure, Price, Quote (CPQ)
  • Contract Management
  • CRM
  • E-commerce
  • Business Data Enrichment
  • Sales Enablement
Migration
  • Data Migration
 (remaining cells in this column are blank)
Mixed Reality
    Networking
    • Appliance Managers
    • Connectivity
    • Firewalls
    • Load Balancers
    Security
    • Identity and Access Management
    • Threat Protection
    • Information Protection
    Storage
    • Backup and Recovery
    • Enterprise Hybrid Storage
    • File Sharing
    • Data Lifecycle Management
    Web
    • Blogs and CMSs
    • Starter Web Apps
    • E-commerce
    • Web App Frameworks
    • Web Apps

    Industries

    Industry selection applies only for offers published to AppSource and Consulting Services published in Azure Marketplace. Select industries and/or verticals if your offer addresses industry-specific needs, calling out industry-specific capabilities in your offer description. You can select up to two industries and two verticals per industry.

    Note

    For consulting service offers in Azure Marketplace, there are no industry verticals.

    Industries Verticals
    Automotive n/a
    Financial Services Banking
    Insurance
    Capital Markets
    Government Civilian Government
    Public Safety and Justice
    Defense and Intelligence n/a
    Healthcare Health Payor
    Health Provider
    Life Sciences
    Education Higher Education
    Primary and Secondary Edu/K-12
    Libraries and Museums
    Nonprofit and IGO n/a
    Manufacturing Process Manufacturing
    Discrete Manufacturing
    Agriculture
    Energy n/a
    Retail Retail
    Customer Goods
    Media and Communications Media and Entertainment
    Telecommunications
    Professional Services Partner Professional Services
    Legal
    Architecture and Construction
    Real Estate
    Distribution Wholesale
    Parcel and Package Shipping
    Hospitality and Travel Travel & Transportation
    Hotels and Leisure
    Restaurants and Food Services

    Applicable products

    Select the applicable products your app works with for the offer to show up under selected products in Microsoft AppSource.

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