Real-time marketing user guide

Get started with real-time marketing

Get Started

• Real-time marketing overview
• Install real-time customer journey orchestration
• Use Customer Insights profiles and segments in real-time marketing
• Known issues in real-time marketing

Customer engagement

How-To Guide

• Create a trigger-based journey
• Create a segment-based journey
• Set a business goal and measure progress through a journey
• Use natural language in real-time marketing journeys
• Experiment and refine real-time marketing journeys
• Access and interpret analytics

Reference

• Real-time marketing triggers
• Custom triggers in real-time marketing
• Work with segments in real-time marketing
• Real-time marketing journey tile reference

Administration

How-To Guide

• Manage user compliance settings
• Manage consent for email and text messages in real-time marketing
• Select the audience source for real-time journeys

Reference

• Real-time marketing link tracking mechanics

Communication channels

How-To Guide

• Create real-time marketing emails
• Create push notifications
• Create outbound text messages
• Use AI-driven run-time channel optimization

Assets

Reference

• Real-time marketing asset library

Developer

Reference

• Push notification setup for application developers