Sell to specialized industries like education, non-profit, and government users
Appropriate roles: Global admin | Admin agent | Sales agent
Microsoft provides special, reduced pricing for select groups of customers, including education customers, non-profit customers, small businesses, and government entities. Both you and your customer must be qualified before you can offer them special pricing. These special priced offers are currently available for license-based services such as Microsoft 365, Dynamics, Intune, and so on, and perpetual software. They aren't available for software subscriptions or Azure services.
Requirements to sell to specialized industries
| Special pricing | Reseller required qualifications | Customer required qualifications |
|---|---|---|
| Education | None | Must be a Qualified Education User |
| US Federal Government - Office Government Community Cloud (GCC) High and DoD environments | To sell Azure Government, enroll using the Microsoft US Government Cloud Validation form. Selling license-based subscriptions is only available upon invite. | Must be a Qualified US Federal Government entity |
| US Federal Government - GCC Moderate environment | Must qualify as working with US government customers by completing the form, Tell us about your Direct CSP Partner Organization. For step-by-step instructions, see Sell Office 365 Government GCC for CSP subscriptions to qualified customers | Must be a Qualified US Government entity. For step-by-step instructions, see Sell Office 365 Government GCC for CSP subscriptions to qualified customers |
| All other government entities | None. Partners must provision using "corporate" offers. | None |
| Nonprofit | None | Sign up through the Microsoft nonprofit program to be eligible. |
Check your reseller qualifications (only needed for GCC environments)
The following steps are applicable only to indirect providers and direct bill partners. Indirect resellers need to connect with an indirect provider to deliver special pricing offers to qualified users.
In your Partner Center dashboard, select the gear icon in the upper right corner of the window to open Account settings.
In your Legal profile, in the Program info section, look for Reseller qualifications.
If you don't see Reseller qualifications, you haven't yet been authorized to purchase any special offers.
Check the customer qualifications
From the Partner Center menu, select Customers. Choose the customer from the list.
In the customer menu, select Account. In the Company info section, look for Special qualifications.
If Special qualifications is set to None, but the customer does in fact meet the qualifications, you can Update their details to include them.
Where to find special offers
Once you and your customer are qualified for a special offer program, follow the steps to add a subscription. In the Catalog section of the New subscription page, select a specialized industry to see the special offers you can sell.
Purchase rules for special segments
Partners can only sell special offers to customers if they meet certain criteria.
- Education offers can only be purchased if the Customer is authorized as an Educational institution. An Education customer can only receive Education and Commercial offers, but not Non-profit nor Government community cloud (GCC).
- Partners can only purchase GCC subscriptions for GCC customers. Once a customer has a GCC subscription, partners can't purchase commercial, education nor non-profit subscriptions.
- Partners can only purchase commercial or non-profit subscriptions for non-profit customers. Partners can't purchase GCC nor education subscriptions for non-profit customers.
- State Owned Entities must meet the Eligibility criteria.
Purchase rules for selling special offers to customers:
| Customer type | Can be sold | Cannot be sold |
|---|---|---|
| Commercial | Commercial | Non-profit, Education, or Government Community Cloud |
| Non-profit | Commercial, Non-profit | Education or Government Community Cloud |
| Education | Commercial, Education | Non-profit or Government Community Cloud |
| Government Community Cloud | Government Community Cloud | Non-profit, Education, or Commercial |
| State Owned Entity | Commercial | Non-profit, Education, or Government Community Cloud |
| If Education and State Owned Entity | Commercial, Education | Non-profit or Government Community Cloud |
| If State Owned Entity and Government Community Cloud | Government Community Cloud | Non-profit, Education, or Commercial |