Unknown-to-known mapping


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Enabled for Public preview General availability
Users by admins, makers, or analysts Jul 15, 2021 -

Business value

More accurate reporting and analysis of website activities performed by visitors who have authenticated previously.

Feature details

Unknown-to-known mapping in engagement insights allows you to associate activities on a website with customers who previously visited and authenticated on the site. Without this feature, customers who authenticated during a visit and then left the site won't be identified if they don't authenticate again when returning.

For example, a customer visited a website and authenticated last week. This week, the customer returned to browse without authenticating. Using this feature, the site owner knows that the customer returned and what actions they took on the site.

See also

Recognize web events from previously authenticated visitors (docs)