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什么是数字资产?What is a digital estate?

每个新型公司都有某种形式的数字资产。Every modern company has some form of digital estate. 数字资产与物理资产非常类似,是对许多有形自有资产的抽象引用。Much like a physical estate, a digital estate is an abstract reference to a collection of tangible owned assets. 在数字资产中,这些资产包括虚拟机 (VM)、服务器、应用程序、数据等。In a digital estate, those assets include virtual machines (VMs), servers, applications, data, and so on. 本质上,数字资产是为业务流程和支持性运营工作提供动力的 IT 资产集合。Essentially, a digital estate is the collection of IT assets that power business processes and supporting operations.

在规划和执行数字转换工作期间,数字资产的重要性越发明显。The importance of a digital estate is most obvious during the planning and execution of digital transformation efforts. 在转换过程中,云策略团队会使用数字资产将业务成果映射到发布计划和技术工作。During transformation journeys, the cloud strategy teams use the digital estate to map the business outcomes to release plans and technical efforts. 所有这些工作从盘点和计量组织当前拥有的数字资产开始。That all starts with an inventory and measurement of the digital assets that the organization owns today.

如何计量数字资产?How can a digital estate be measured?

数字资产的计量根据所需的业务成果而异。The measurement of a digital estate changes depending on the desired business outcomes.

  • 基础结构迁移: 如果组织面向内部并寻求优化成本、运营流程、灵活性或运营的其他方面,则数字资产侧重于 VM、服务器和工作负荷。Infrastructure migrations: When an organization is inward-facing and seeks to optimize costs, operational processes, agility, or other aspects of their operations, the digital estate focuses on VMs, servers, and workloads.

  • 应用程序创新: 对于客户注重的转换,视角略有不同。Application innovation: For customer-focused transformations, the lens is a bit different. 重点应放在应用程序、API 和支持客户的事务数据上。The focus should be placed on the applications, APIs, and transactional data that supports the customers. 通常不太注重 VM 和网络设备。VMs and network appliances often receive less focus.

  • 数据驱动的创新: 在当今数字驱动市场中,不建立强大的数据基础,就很难推出新产品或服务。Data-driven innovation: In today's digitally driven market, it's difficult to launch a new product or service without a strong foundation in data. 在已启动云的数据创新工作过程中,应更多地将重点放在组织中的数据仓库。During cloud-enabled data innovation efforts, the focus is more on the silos of data across the organization.

  • 运营稳定性: 企业依赖于稳定的技术才能有效地运营。Operational stability: Businesses are dependent on stable technologies to operate effectively. 在竞争激烈的市场中,趋近于零的停机时间和服务可靠性至关重要。Near-zero downtime and service reliability are crucial in competitive markets. 当运营稳定性是优先事项时,应根据对稳定运营的正面或负面影响衡量数字资产。When operational stability is a priority, the digital estate should be measured on positive or negative impact to stable operations. 优先考虑运营稳定性时,业务连续性、灾难恢复和工作负载以及每个资产的可靠性都是所需的指标。Business continuity, disaster recovery, and reliability of workloads and each asset are required measures when operational stability is a priority.

组织理解最重要的转换形式后,数字资产规划的管理就会容易得多。After an organization understands the most important form of transformation, digital estate planning becomes much easier to manage.

可以使用上面的任何视图来衡量每种类型的转换。Each type of transformation can be measured with any of the above views. 公司通常会同时进行所有这些转换。Companies commonly complete all these transformations in parallel. 强烈建议公司领导层和云策略团队在对业务成功最重要的转换方面达成一致。We strongly recommend that company leadership and the cloud strategy team agree regarding the transformation that is most important for business success. 这种理解可为多项举措的共同语言和指标建立基础。That understanding serves as the basis for common language and metrics across multiple initiatives.

如何更新财务模型以反映数字资产?How can a financial model be updated to reflect the digital estate?

分析数字资产可以推动云采用活动。An analysis of the digital estate drives cloud adoption activities. 它还可以通过提供云成本计算模型来告知财务模型,从而提高投资回报率 (ROI)。It also informs financial models by providing cloud costing models, which in turn drive return on investment (ROI).

若要完成数字资产分析,请执行以下步骤:To complete the digital estate analysis, take the following steps:

  1. 确定分析方法Determine analysis approach.
  2. 收集当前状态清单Collect current state inventory.
  3. 将数字资产中的资产合理化Rationalize the assets in the digital estate.
  4. 使资产与云计算套餐相符以计算定价Align assets to cloud offerings to calculate pricing.

可以修改财务模型和迁移积压工作,以反映合理化的定价资产。Financial models and migration backlogs can be modified to reflect the rationalized and priced estate.

后续步骤Next steps

在开始数字资产规划之前,确定要使用哪种方法。Before digital estate planning begins, determine which approach to use.