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你的商业应用商店权益Your commercial marketplace benefits

你已发布到 marketplace,现在你想要了解你的产品/服务是否成功。You’ve published to marketplace, now you want to see your offer be successful. 我们为你提供了权益–销售、技术和营销,你需要加速产品/服务的增长。We provide you the benefits – sales, technical, and marketing - you need to accelerate your offer’s growth.

当你开始使用你的产品/服务时,Marketplace 奖励团队将与你合作,以了解你的合格权益。When you go live with your offer, the Marketplace Rewards team will reach out to begin working with you on your eligible benefits. Marketplace 收益权益基于你的商业应用商店参与和销售。Marketplace Rewards benefits accrue based on your commercial marketplace engagement and sales. 你的参与越多,返回的越多。The more you engage, the more you get back.

Marketplace 奖励Marketplace Rewards

Marketplace 奖励旨在支持你在增长的特定阶段,从了解活动开始,帮助你获取第一个客户。Marketplace Rewards is designed to support you at your specific stage of growth, starting with awareness activities to help you get your first customers. 当你通过 marketplace 发展时,你将能够解锁旨在帮助你转换客户和结束交易的新权益。As you grow through the marketplace, you unlock new benefits designed to help you convert customers and close deals.

该计划将创建一个积极的反馈循环:每个增长阶段的优势旨在使你前进到下一阶段,使你能够将你的业务发展到 Microsoft 客户、Microsoft 现场,以及通过利用商业市场作为平台。The program creates a positive feedback loop: the benefits at each stage of growth are designed to progress you to the next stage, allowing you to grow your business to Microsoft customers, with Microsoft’s field, and through Microsoft’s channel by leveraging the commercial marketplace as your platform.

你的权益取决于你的产品/服务是列表、试用还是活动。Your benefits are differentiated based on whether your offer is List, Trial, or Transact.

当你的产品/服务根据你的资格向现场时,奖励团队的成员会联系你。You will be contacted by a member of the Rewards team when your offer goes live, based on your eligibility.

对于业务合作伙伴,当你通过 marketplace 平台增加了计费的销售时,你可以为每个层解锁更多权益。For Transact partners, as you grow your billed sales through the marketplace platform, you unlock greater benefits per tier.

在商店中发布的最低要求是一个 MPNID,因此,所有合作伙伴都可以使用这些权益,而不考虑 MPN 的胜任度状态或合作伙伴类型。The minimum requirement to publish in the storefronts is an MPNID, so these benefits are available to all partners regardless of MPN competency status or partner type. 每个合作伙伴都可以通过 marketplace 作为平台来拓展其业务。Each partner is empowered to grow their business through the marketplace as a platform.

你将获得对了解你的可用资源以及实现最佳方案的支持,你还可以在自己的中查看这些资源。You will get support in understanding the resources available to you and in implementing the best practices, which you can also review on on your own.

市场奖励计划中有所有计划权益的详细说明。Detailed descriptions of all program benefits can be found in the Marketplace Rewards program deck.

入门步骤非常简单:Your steps to get started are easy:

  1. 在 Microsoft AppSource 或 Azure Marketplace 中发布产品/服务。Publish an offer in either Microsoft AppSource or Azure Marketplace.
  2. 团队可以访问每个 marketplace 产品的 "所有者" 或 "主要联系人"。The team reaches out to the “owner” or “primary contact” per marketplace offer. 最佳做法是输入定期检查的个人或别名:发送给别名的消息(例如, info@company.com通常会丢失)。It is a best practice to enter either an individual or an alias you check regularly: messages sent to aliases such as info@company.com often get lost.


如果产品/服务的运行时间已超过四周并且尚未收到消息,请通过查看云合作伙伴门户或合作伙伴中心来查看你的组织中是否有该产品/服务的所有者。If your offer has been live for more than four weeks and you have not received a message, please check within your organization who is the owner of the offer in question, either by looking in Cloud Partner Portal or in Partner Center. 它们应该具有通信和后续步骤。They should have the communication and next steps.

如果你无法确定所有者,或者所有者离开了你的公司,你可以在处 https://aka.ms/marketplacepublishersupport 提出一个支持票证。If you cannot determine the owner, or if the owner has left your company, you can raise a support ticket at https://aka.ms/marketplacepublishersupport.

随着市场中套餐的不断增加,可用的活动范围也会不断扩大。The scope of the activities available to you expands as you grow your offerings in the marketplace. 所有列表都接收基本级别的优化建议和促销活动,作为自助服务电子邮件的一部分,以及最佳做法。All listings receive a base level of optimization recommendations and promotion as part of a self-serve email of resources and best practices.

列出、试用和咨询权益List, trial, and consulting benefits

如果发布试用或咨询概念证明、实现或研讨会,将为你分配一个订婚经理三个月的时间,他们将帮助指导你完成走向市场计划。If you publish a trial or consulting proof of concept, implementation, or workshop, you will be assigned an engagement manager for three months, who will help guide you in a successful go-to-market plan. 每次发布新产品/服务时,你可以重复此三个月的服务,以帮助你开始每个新产品/服务成功启动。You can repeat this three-month engagement each time you publish a new offer, to help get each of your new offers started with success.

下表总结了列出和试用产品/服务的资格要求:The table below summarize the eligibility requirements for list and trial offers:


市场奖励计划中提供了所有这些优势的详细说明。Detailed descriptions for all these benefits can be found in the Marketplace Rewards program deck.

适用于交易合作伙伴的 Marketplace 奖励Marketplace Rewards for transact partners

当你在 Azure Marketplace 或 Microsoft AppSource 中开始使用你的事务产品/服务时,你可以在通过商业市场增长计费的销售交易时,访问其他权益。When you go live with your transactable offer in either Azure Marketplace or Microsoft AppSource, you are able to access additional benefits as you grow your billed sales transactions through the commercial marketplace.

这些优势旨在为您提供营销、销售和技术活动,从而帮助您获得更多的访问者、获得更多的潜在客户,以及转换更多业务。These benefits are designed to support you in marketing, sales, and technical activities, and thereby helping you to get more visitors, receive more leads, and convert more business.

所有具有现场产品/服务的合作伙伴均可与专用 engagement 经理合作,为你的 marketplace 产品/服务选择最高价值的活动。All partners who have a live offer get to work with a dedicated engagement manager to choose the highest-value activities for your portfolio of marketplace offers. 此服务是每个产品的每个服务的长时间,这意味着您可以选择活动以及这些活动的时间,使之与公司更广泛的营销和销售策略的时间保持一致。This engagement is evergreen per offer, meaning you can choose your activities and the timing of these activities to align to the timing of your company's broader marketing and sales strategies.




市场奖励计划中提供了所有这些优势的详细说明。Detailed descriptions for all these benefits can be found in the Marketplace Rewards program deck.

除了奖励权益外,已发布到 Microsoft AppSource 的业务应用程序合作伙伴可以通过ISV Connect为其提供补充编程。In addition to the rewards benefits, business applications partners with Dynamics offers published to Microsoft AppSource have supplementary programming available to them through ISV Connect. 这包括专门满足业务应用程序合作伙伴需求的技术、营销和销售支持。This includes technical, marketing, and sales support that is specialized for the needs of business applications partners.

Marketplace 奖励要求和限制Marketplace Rewards requirements and restrictions

发布者协议Publisher Agreement

本页面上所述的所有活动都包含在marketplace 发布者协议中,并遵循商业权益计划附录。All the activities described on this page are covered by the marketplace publisher agreement and are pursuant to the Commercial Benefits Program Addendum.

取消策略Cancellation policy

列表和试用出版商可以选择加入或选择退出每个产品/服务发布的活动。List and Trial publishers can opt in or opt out to activities per offer publication. 合作伙伴可以随时选择退出任何活动。Partners may opt out of any engagement at any time.

Microsoft 保留吊销和终止市场奖励权益的权利:Microsoft reserves the right to revoke and terminate Marketplace Rewards benefits to publishers who:

  • 使用其 marketplace 列表参与非法活动。engage in illegal activity using their marketplace listing.
  • 从商业应用商店中取消列出。are de-listed from the commercial marketplace.
  • 使用其产品/服务可显示违反版权或商标法律的营销或其他内容。use their offer to show marketing or other content that violates copyright or trademark laws.
  • 违反azure 赞助计划的策略,包括但不限于使用 azure 赞助资金进行其自己的内部操作或 bitcoin 挖掘。violate the policies of the Azure sponsorship program, including, but not limited to, using the Azure sponsorship funding for their own internal operations or bitcoin mining.

产品/服务可用性Offer Availability

此产品/服务在 Azure Marketplace 或 Microsoft AppSource 中提供实时产品/服务的所有合作伙伴。This offer is conducted in English for all partners with a live offer in Azure Marketplace or Microsoft AppSource.

验证为欺诈性的交易将不计入出版商的帐单销售计划层,如列表、试用、咨询部分、"交易合作伙伴权益" 部分和详细的计划中所述.Transactions that are proven to be fraudulent will not count towards a publisher’s billed sales program tier, as noted in the list, trial, consulting section, the transact partner benefits section, and the detailed program deck. 删除欺诈后,Microsoft 会根据其实际计费的销售,将合作伙伴分配到资格级别。Microsoft will allocate partners to eligibility tiers based on their actual billed sales, after the fraud has been removed.

后续步骤Next steps

如果在云合作伙伴门户中创建了产品/服务,请登录以创建或配置产品/服务。If you created your offer in Cloud Partner Portal, sign in to create or configure your offer.

如果你在合作伙伴中心创建了你的产品/服务,请登录以创建或配置你的产品/服务。If you created your offer in Partner Center, sign in to create or configure your offer.

查看可供你使用的自助服务资源Review the self-serve resources available to you.

注册Microsoft AppSource 和 Azure Marketplace 社区论坛,了解相关主题或加入讨论。Sign up for the Microsoft AppSource and Azure Marketplace community forum and learn about relevant topics or join the discussion.