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Azure 市场和 AppSource 发布指南Azure Marketplace and AppSource publishing guide

本市场发布指南旨在帮助新发布者和现有发布者了解如何利用 Azure 市场Microsoft AppSource 的店面列出他们的应用程序和服务,从而在与 Microsoft 的合作中发展自己的业务。The Marketplace publishing guide is designed to help new and existing publishers learn how to use storefronts in the Azure Marketplace and Microsoft AppSource to grow their business in partnership with Microsoft by listing applications and services.

备注

此处的市场是指 Azure 市场和 AppSource。The Marketplace here refers to both Azure Marketplace and AppSource. 有关详细信息,请参阅一个市场,两个店面See One Marketplace, two storefronts for more information.

本指南涵盖以下主题:This guide covers the following topics:

  • 什么是市场及其工作原理What the Marketplace is and how it works
  • Azure 市场和 AppSource 店面之间的区别The difference between Azure Marketplace and AppSource storefronts
  • 加入市场的好处The benefits of participating in the Marketplace
  • 如何成为发布者并列出应用程序或服务How to become a publisher and list your application or service
  • 如何发展业务How to grow your business

本指南包含在列出你的应用程序和服务之前,需要执行的步骤的相关技术和业务信息。This guide contains both technical and business information about the steps you need to take before you list your applications and services. 使用目录转到指南的不同部分并直接转到关键主题。Use the table of contents to go to different sections of the guide and to go directly to key topics.

有关 Azure 市场和 AppSource 的问题,请在“问题类型” > “市场加入”下向我们发送消息。For questions about the Azure Marketplace and AppSource, send us a message under Problem Type > Marketplace Onboarding.  我们的市场发布者载入团队将乐于为你提供帮助! Our Marketplace Publisher Onboarding Team will be happy to help!

加入市场的好处Benefits of participating in the Marketplace

市场是与 Microsoft 联合进行市场推广活动的启动平台,可以帮助加速业务增长。The Marketplace is the launch pad for joint go-to-market activities with Microsoft that can help accelerate your business growth. 通过发布推广、刺激需求以及联合销售和营销,市场产品/服务可成为云业务引擎的核心部分。By using launch promotion, demand generation, and joint sales and marketing, your Marketplace offers can be the centerpiece of your cloud business engine. 加入市场不收取任何费用。There are no fees for participating in the Marketplace.

我们的目标是实现 Microsoft 客户与我们的伙伴生态系统提供的最佳解决方案之间的连接。Our goal is to connect Microsoft customers with the best solutions that our partner ecosystem offers. 为此,我们在你的整个加入、发布和业务增长过程中提供支持。To do that, we support you throughout your journey, from onboarding to publishing and growth.

充分利用市场的功能来扩展业务。Take advantage of the capabilities in the Marketplace to grow your business.

扩展到新的市场和细分市场,并创造新的销售机会Expand to new markets and segments and generate new sales opportunities

将市场作为渠道,利用你的解决方案组合访问新市场、细分市场和 Microsoft 云用户。Use the Marketplace as a channel to access new markets, segments, and Microsoft cloud users with your portfolio of solutions. 开发新的市场营销潜在顾客并培养新潜在顾客以创造销售机会。Generate new marketing leads, and nurture new leads to sales opportunities. 利用联合市场营销和销售活动的优势,获得更多客户。Benefit from joint marketing and sales activities to get more customers.

提高业务价值并增加与现有客户及新客户的交易规模Enhance business value and increase deal size with existing and new customers

将工作负载移动到云后,通过解决客户问题追加销售和交叉销售解决方案。Upsell and cross-sell your solutions by addressing customer problems after you move workloads to the cloud. 如果通过市场开展销售或部署,可以通过销售面向特定工作负载和行业方案的完整解决方案减少销售周期、加快项目进度,并增加交易收益。If you sell or deploy through the Marketplace, you can reduce sales cycles, accelerate projects, and increase deal profitability by selling complete solutions that target specific workloads and industry scenarios.

获取可操作见解Get actionable insights

通过市场为你提供的见解和分析,深入了解商品性能。Get insights on the performance of your listings through the insights and analytics that are available to you through the Marketplace. 获取有关市场活动效果、订单和付款以及如何最大化利用解决方案的营销活动的详细信息。Get more information about campaign performance, orders and payouts, and how to maximize campaign activities for your solution.

商业应用商店权益Commercial marketplace benefits

市场中的新上市商品有资格获得一组不同的免费权益,帮助合作伙伴在市场中拓展业务。New listings in the Marketplace are eligible for a diverse set of free benefits to help partners grow their business in the Marketplace. 这些权益分为以下类别:These benefits fall into the following categories:

  • 技术权益:使应用程序准备好发布所需的一切内容。Technical: Everything you need to get your application ready for launch. 范围从技术支持、应用程序设计和体系结构设计,到用于开发和测试的 Azure 额度。From technical support, application design, and architecture design, to Azure credits for development and testing.

  • 联合营销:发布产品/服务所需的一切内容。Co-marketing: Everything you need to launch your offer. 了解免费的 Microsoft 市场推广基础知识,可帮助发布和推广解决方案。Access free Microsoft Go-To-Market Launch Fundamentals to help you launch and promote your solution. 还可能有资格参加 Microsoft 其他市场营销活动,其中包含成为市场主打产品的机会。You might also be eligible for additional Microsoft marketing campaign inclusion and opportunities to be featured in the Marketplace.

  • 联合销售:通过市场开始或加速与 Microsoft 的合作销售。Co-selling: Begin or accelerate your journey to selling with Microsoft through the Marketplace. 访问程序和支持,促进与 Microsoft 团队之间的联合销售。Access programs and support to drive joint sales with Microsoft teams.

在向市场提交解决方案之后,我们的加入团队会联系你,为你的发布体验提供支持。After you submit your solution to the Marketplace, our onboarding team contacts you to support your publishing experience. 有关详细信息,请参阅如何创建合作伙伴中心帐户See how to create a Partner Center account for more information.

详细了解你的商业应用商店权益Learn more about your commercial marketplace benefits.

后续步骤Next steps

通过浏览左侧的目录,查看有关云市场主题的深入信息。Review in-depth information on cloud marketplace topics by exploring the table of contents to the left.