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什么是 Microsoft 商业市场?What is the Microsoft commercial marketplace?

Microsoft 商业市场是我们的独立软件供应商 (ISV) 合作伙伴提供的解决方案的目录。The Microsoft commercial marketplace is a catalog of solutions from our independent software vendor (ISV) partners. 作为 Microsoft 合作伙伴网络的 ISV 成员,你可以在合作伙伴中心创建、发布和管理你的商业市场产品/服务。As an ISV member of the Microsoft Partner Network, you can create, publish, and manage your commercial marketplace offers in Partner Center. 你的解决方案在我们的在线商店中列出,连同我们自己的 Microsoft 解决方案,可让你与世界各地的企业、组织和政府机构建立联系。Your solutions are listed in our online stores, alongside our own Microsoft solutions, connecting you with businesses, organizations, and government agencies around the world.

商业市场在 100 多个国家和地区提供,并且我们管理其中许多国家和地区的税务付款事宜。The commercial marketplace is available in more than 100 countries and regions, and we manage tax payment in many of them. 如果你向既有 Microsoft 客户出售产品/服务,则他们可通过在现有 Microsoft 购买协议中包括商业市场购买,享受从 Microsoft 接收合并发票的额外权益。If you sell to established Microsoft customers, they have the added benefit of including commercial marketplace purchases in their existing Microsoft purchase agreements to receive a consolidated invoice from Microsoft.

商业市场在线商店Commercial marketplace online stores

Microsoft 商业市场有两个在线商店:Microsoft AppSourceAzure 市场The Microsoft commercial marketplace has two online stores: Microsoft AppSource and Azure Marketplace. Microsoft AppSource 包含业务解决方案,而 Azure 市场包含 IT 解决方案。Microsoft AppSource contains business solutions and Azure Marketplace contains IT solutions. 还可在 Microsoft 产品(例如 Microsoft 365、Dynamics 365、Microsoft Power Platform 和 Azure)中找到商业市场软件和服务。Commercial marketplace software and services can also be found in Microsoft products such as Microsoft 365, Dynamics 365, Microsoft Power Platform, and Azure. 我们的在线商店和产品内体验每个月可吸引数百万潜在客户。Our online stores and in-product experiences draw millions of potential customers each month. 每个在线商店都提供不同的方案,以确保你的解决方案或服务可供合适的客户使用。Each online store offers different scenarios to make sure your solution or service is available to the right customers.

当你在合作伙伴中心创建商业市场产品/服务时,它可能会根据产品/服务类型、类别和你选择的其他选项在任一在线商店或同时在两个在线商店列出。When you create a commercial marketplace offer in Partner Center, it may be listed on either or both online stores based on the offer type, categories, and other options you select. 在极少数情况下,产品/服务与两个在线商店的用户都相关,它便可以同时在两个在线商店中显示。In the rare case that the offer is relevant to the users of both online stores, it can appear in both. 若要了解详细信息,请参阅选择在线商店Microsoft AppSource 和 Azure 市场购买者指南To learn more, see Select an online store and A Buyer’s Guide to Microsoft AppSource and Azure Marketplace.

Microsoft AppSource 适用于业务解决方案(例如软件即服务 [SaaS] 应用程序)以及直接扩展到 Dynamics 365、Microsoft 365 和 Microsoft Power Platform 的应用。Microsoft AppSource is for business solutions, such as software as a service (SaaS) applications, and also apps that extend directly into Dynamics 365, Microsoft 365, and Microsoft Power Platform. AppSource 咨询服务是专业的服务套餐,可以帮助客户实现 Dynamics 365 和 Power BI 使用入门或提高其使用速度。AppSource consulting services are professional services offerings that help customers get started with or accelerate usage of Dynamics 365 and Power BI.

以下是 AppSource 中的产品/服务列表页的示例:Here’s an example of an offer listing page in AppSource:

显示 Microsoft AppSource 中的产品/服务列表页。

Azure 市场适用于基于 Azure 或为 Azure 生成并适用于 IT 专业人员和开发人员的解决方案。Azure Marketplace is for solutions that are built on or built for Azure and intended for IT professionals and developers. 这包括咨询服务和托管服务列表。This includes listings for consulting and managed services. Azure 市场咨询服务是专业服务套餐,可以帮助客户开始使用或加速使用 Azure。Azure Marketplace consulting services are professional service offerings that help customers get started with or accelerate the use of Azure.

以下是 Azure 市场中的产品/服务列表页的示例:Here’s an example of an offer listing page in Azure Marketplace:

显示 Microsoft AppSource 中的产品/服务列表页。

因为 Azure 市场建立在 Azure 基础之上,所以客户可以通过 Azure 门户中的“创建资源”选项来访问解决方案。Because Azure Marketplace is built on Azure, customers can access solutions through the Create a resource option in the Azure portal.

显示 Microsoft AppSource 中的产品/服务列表页。

与 Microsoft 合作销售的好处Benefits of selling with Microsoft

我们的目标是帮助你通过与 Microsoft 的合作伙伴关系加速业务增长,并将 Microsoft 客户与我们的合作伙伴生态系统提供的最佳解决方案连接起来。Our goal is to help you accelerate your business in partnership with Microsoft, and to connect Microsoft customers with the best solutions that our partner ecosystem offers. 为此,我们在你的整个加入、发布和业务增长过程中提供支持。To do that, we support you throughout your journey, from onboarding to publishing and growth. 充分利用商业市场的功能来扩展业务。Take advantage of the capabilities in the commercial marketplace to grow your business.

  • 将解决方案组合扩展到新市场和细分市场。Expand your solution portfolio to new markets and segments.
  • 开发新的市场营销潜在顾客和销售机会。Generate new marketing leads and sales opportunities.
  • 在客户将其工作负荷迁移到云中时追加销售和交叉销售解决方案。Upsell and cross-sell your solutions as your customers move their workloads to the cloud.
  • 针对特定工作负荷和行业方案营销解决方案,以缩短销售周期、加速项目并增加交易收益。Market your solutions for specific workloads and industry scenarios to reduce sales cycles, accelerate projects, and increase deal profitability.
  • 获取有关列表表现和订单的可操作见解,了解如何最大限度地利用解决方案的市场活动。Get actionable insights on your listing performance and orders to learn how to maximize campaign activities for your solution.

在商业市场中列出产品/服务的合作伙伴有资格使用各种免费技术、市场营销和销售权益来帮助增长业务:Partners who list with the commercial marketplace are eligible for a diverse set of free technical, marketing, and sales benefits to help grow your business:

  • 利用让应用程序为上市做好准备所需的技术资源,从技术支持、应用程序设计和体系结构设计到 Azure 开发和测试额度。Leverage the technical resources you need to get your application ready for launch, from technical support, application design, and architecture design, to Azure credits for development and testing.
  • 了解免费的 Microsoft 市场推广基础知识,可帮助发布和推广解决方案。Access free Microsoft Go-To-Market Launch Fundamentals to help you launch and promote your solution. 你还可能有资格参加其他 Microsoft 市场营销活动,其中包含成为商业市场主打产品的机会。You might also be eligible for additional Microsoft marketing campaign inclusion and opportunities to be featured in the commercial marketplace.
  • 通过云解决方案提供商 (CSP) 计划、联合销售计划和 Microsoft 销售团队,联系其他客户并扩展销售机会。Reach additional customers and expand your sales opportunities with the Cloud Solution Provider (CSP) program, the co-sell program, and Microsoft Sales teams.

若要了解有关这些权益的更多详细信息,请参阅商业市场权益To learn about these benefits in more detail, see Your commercial marketplace benefits.

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