构建一个出色的应用程序详细信息页Build a great app details page

详细信息页面是您的应用程序的第一个印象。The details page is the first impression of your app. 您的详细信息页面中的每个元素都可用于传达您的远景和驱动器下载-考虑您希望如何在有限的空间中展示您的应用程序。Each element of your details page can be used to convey your vision and drive downloads — consider how you want to showcase your app in a limited space. 下面是一些提示和技巧,可帮助你在用户甚至安装应用之前对你的用户进行接洽。Here are some tips and tricks to help you engage your users before they even install your app.

备注

请确保您的应用程序信息遵循我们的 AppSource 指南,以创建有效的商店列表Make sure your app information follows our AppSource guidance for creating an effective store listing.

应用名称App name

应用程序的名称在用户在 AppSource 应用商店中发现它的方式方面发挥至关重要的作用。An app's name plays a critical role in how users discover it in AppSource app store. 您的应用程序的短名称将显示在 "详细信息" 页上。Your app's short name will be displayed on the details page.

请执行以下操作:Do's:

  • 选择一个简单且便于记忆的名称,以提示您的应用程序所执行的操作。Choose a simple, memorable name that hints at what your app does.
  • 是特殊的。Be distinctive.

应该Don'ts:

  • 请勿使用与现有应用程序名称类似的泛型术语或名称。Don't use generic terms or names that are similar to existing app names.
  • 请勿在您的应用程序名称中使用 "团队"、"Microsoft" 或 "应用程序"。Don't use "Teams", "Microsoft", or "app" in your app name. 应用程序名称存储 视图应用程序名称应用程序工作室视图App name store view App name App Studio view

颜色图标Color icon

这是用户看到的首个元素之一。This is one of the first elements that users see. 在滚动应用商店时,它应具有吸引力且引人注目的醒目。It should be attractive and eye-catching when scrolling through the app store. 确保它成为一个出色的第一个印象,同时还传达品牌的图像和用途。Be sure it makes a good first impression and also communicates your brand's image and purpose. AppSource 提供了有关创建一致的视觉标识的更多提示。AppSource has more tips on creating a consistent visual identity.

应用程序图标存储 视图应用程序图标应用程序工作室视图App icon store view App icon App Studio view

大纲图标Outline icon

这在邮件扩展中用于标记为用户收藏的用户和左侧导航菜单。This is used in messaging extensions marked as a favorite by the user and the left navigation menu. 请确保它简单且可识别。Make sure it's simple and recognizable. 大纲图标必须仅包含白色和透明度(无其他颜色)。Your outline icon must contain only white and transparency (no other colors). 有关所需的规范,请参阅Microsoft 团队应用程序图标创建应用程序包For required specifications, see Create an app package for your Microsoft Teams app - Icons.

应用图标大纲存储视图 应用图标大纲应用程序 Studio 视图App icon outline store view App icon outline App Studio view

简短说明Short description

这是你的应用程序的简要摘要。This is a concise summary of your app. 不妨原创有吸引力且面向目标受众的说明。You want it to be original, engaging, and directed at your target audience. 理想情况下,请尝试在一个句子中对您的解决方案及其价值进行说明。Ideally, try and describe your solution and its value to your users in one sentence.

请执行以下操作:Do's:

  • 首先放置最重要的信息。Put the most important information first.
  • 包含客户可能搜索的关键字。Include keywords that customers are likely to search for.

应该Don'ts:

  • 不要重复标题。Don't repeat the title.
  • 请勿使用术语或专用术语,不能假定用户知道要查找的内容。Don't use jargon or specialized terminology — you can't assume that users know what to look for.

简短说明存储视图

下面是应用程序 Studio中的一个视图:Here's a view in App Studio:

简短说明应用程序工作室视图

较长说明Long description

这提供了一个有吸引力的叙述,突出显示了解决方案的主要功能、它所解决的问题以及其目标受众。This provides an engaging narrative highlighting your solution's main features, the problems it solves, and its target audience. 通过传达您的应用程序的独特功能,在受众中绘制第一句。Draw in your audience with the first sentence by communicating your app's unique features. 您的说明必须在4000个字符以内。Your description must be under 4000 characters. 请注意,大多数用户只会在300和500个字之间进行阅读。Note that most users will only read between 300 and 500 words.

重要

请务必将您在 AppSource 条目中写入的说明准确复制到清单中,这些值必须匹配。Make sure to precisely copy the descriptions you wrote in your AppSource entry to your manifest — the values must match. 团队将仅使用您在清单中提供的说明。Teams will only use the descriptions you provide in the manifest.

请执行以下操作:Do's:

  • 使用Markdown 格式照亮您的说明。Use Markdown formatting to illuminate your description.
  • 列出可帮助读者扫描您的说明的功能。List features to aid readers scanning your description.
  • 使用活动语音并直接向用户讲话。Use active voice and speak to users directly.
  • 使用项目符号可列出您的功能。Use bullet points to list out your features.
  • 包含 "帮助" 或 "支持" 链接,以便你的用户知道如果有问题,如何联系你。Include a help or support link so your users know how to reach you if they have questions.
  • 请务必致电任何限制或约束,以获得更好的用户指导。Make sure you call out any limitations or constraints for better user guidance.

备注

团队支持以下 Markdown 语法:Teams supports the following Markdown syntax:
链接Links. [title](url/address/here).[title](url/address/here).
图像![alt text](url/address/here).Images.![alt text](url/address/here).
加粗Bold. **bold text** __bold text__.**bold text** __bold text__.
斜体Italics. *italicized text* _italicized text.*italicized text* _italicized text.
有序列表Ordered Lists
1. first
1. second
1.third
无序列表Unordered List
- short
- bulleted
- list
换行符Newline. Place two empty spaces or a backslash \
at the end of a line.
过.Escape. 使用内联反斜杠来转义特殊字符。Use an inline backslash to escape special characters.. \*asterisk.\*asterisk.

应该Don'ts:

  • 不要在说明中添加过多的关键字,因为它会分散注意力,并不能帮助您的应用程序的发现。Don't put too many keywords in your description — it's distracting and won't help your app's discoverability.

应用程序长说明存储视图

下面是应用程序 Studio中的一个视图:Here's a view in App Studio:

应用程序长说明应用程序工作室视图

屏幕截图Screenshots

合作伙伴中心上传的屏幕截图显示在 " AppSource " 和 "团队客户端" 中的应用程序列表中。The screenshots uploaded on the Partner Center are displayed in both AppSource and your app listing in the Teams client. 它们提供了应用程序的可视预览以及应用程序说明。They provide a visual preview of your app along with your app description. 您可以提供一到五个格式为 .png、.jpg 或 .gif 文件的屏幕截图。You can provide one to five screenshots formatted as .png, .jpg, or .gif files. 屏幕截图应为 1366 x 768 像素,最大大小为 1024 KB。Screenshots should be 1366 x 768 pixels with a maximum size of 1024 KB.

请执行以下操作:Do's:

  • 重点突出显示你的应用程序的所有功能。Focus on highlighting all of your app's capabilities.
  • 内容应准确表示您的应用程序。Content should accurately represent your app.
  • 应明确填充文本,而不会过度。Text should be well-populated without being excessive.
  • 您可以使用背景色包围屏幕截图,并添加类似于Freshdesk示例的营销内容;但是,这些尺寸不是单独的屏幕截图,而是将包括整个图像。You can surround your screenshots with a background color and add marketing content similar to the Freshdesk example; however, the dimensions won't be of the screenshot alone, but will include the overall image.

应该Don'ts:

  • 不显示特定设备,如电话或笔记本电脑。Don't show specific devices, like phones or laptops.
  • 不要在你的应用程序之外显示任何 chrome/UI。Don't show any chrome/UI from outside of your app.
  • 不要在屏幕截图中捕获任何团队或浏览器 UI。Don't capture any Teams or browser UI in your screenshots.
  • 不要包含未准确反映应用程序的模型,如显示网站而不是 "团队" 选项卡。Don't include mock-ups that inaccurately reflect your apps actual UI such as showing your website instead of your Teams tab.

有关更多最佳做法,请参阅起草有效的 AppSource 存储图像For more best practices, see: Crafting effective AppSource store images.

视频Videos

如果图像相当于一千个字,则视频相当于一千个图像。If an image is worth a thousand words, then a video is worth a thousand images. 视频是传达应用程序使用优势的最有效方式。Videos are the most effective way to communicate the benefits of using your app. 它将放在应用程序详细信息页中的所有屏幕截图之前。It will be placed in front of all your screenshots in the app details page. 请务必谈论你的应用程序的工作方式、可以使用它实现的功能、使用它的好处以及它的用途。Make sure you talk about how your app works, what can be achieved with it, the benefits of using it, and who it's for. 请记住,将演示文稿保持简短和最佳--介于30-90 秒之间。Remember to keep your presentation short and sweet — somewhere between 30-90 seconds.

了解详细信息Learn more

提交应用程序的清单Checklist for app submission.
为 Microsoft 团队应用程序创建应用程序包Create an app package for your Microsoft Teams app.
使用 "合作伙伴中心" 将解决方案提交到 AppSourceUse Partner Center to submit your solution to AppSource.