广告性能报告Advertising performance report

"合作伙伴中心" 中的 "广告性能" 报告显示广告单位的执行情况,包括社区广告。The Advertising performance report in Partner Center shows how your ad units are performing, including community ads. 此报告包含来自使用广告中介的 UWP 应用中的多个广告提供商的数据。This report includes data from multiple ad providers in UWP apps that use ad mediation.

若要查看此报告,请展开左侧导航菜单中的分析,然后选择广告效果To view this report, expand Analyze in the left navigation menu and then select Ad performance. 您可以在 "合作伙伴中心" 查看此数据,也可以通过单击页面上的箭头图标下载报表数据以进行脱机查看。You can view this data in Partner Center, or download the report data to view offline by clicking the arrow icons on the page. 或者,你也可以使用我们的分析 REST API 中的获取广告效果数据方法以编程方式检索此数据。Alternatively, you can programmatically retrieve this data by using the get ad performance data method in our analytics REST API.

查看广告效果报告时,请注意最近三天的报告数据可能会发生更改,因为我们会收到并处理来自各种来源的新数据。When viewing the advertising performance reports, be aware that reporting data for the last three days might change as we receive and process new data from various sources. 此外,数据重述可能发生在过去最多 90 天内。Additionally, data restatements can happen up to 90 days in the past.

应用筛选器Apply filters

在页面顶部附近,可以选择希望显示数据的时间段。Near the top of the page, you can select the time period for which you want to show data. 默认选择为 30D(30 天),但你可以选择要显示 3、6 或 12 个月的数据或指定的自定义数据范围的数据。The default selection is 30D (30 days), but you can choose to show data for 3, 6, or 12 months, or for a custom data range that you specify.

还可以展开筛选器,以按照广告单元、应用、广告提供商和设备类型筛选该页面上的所有数据。You can also expand Filters to filter all of the data on this page by ad unit, app, ad provider, and device type. 可从以下选项中进行选择:You can choose from the following options:

  • 聚合:选择聚合此报告数据以及进一步进行筛选的方式。Aggregation: Choose how the report data is aggregated and how it may be filtered further. 默认情况下,此筛选器设置为所有广告单元By default, this filter is set to All ad units. 你可以选择将此筛选器更改为所有应用所有广告提供商,也可以选择按在其中使用广告的特定应用来聚合数据。You can optionally change this filter to All apps or All ad providers, or you can choose to aggregate by a specific app in which you use ads.
  • 广告提供商:按特定广告提供商的效果数据筛选报告。Ad providers: Filter the report to performance data for certain ad providers. 默认情况下,此报告显示来自所有广告提供商的数据。By default, the report shows data from all ad providers. 如果你选择聚合下拉列表中的所有广告提供商,则会禁用此选项。This option will be disabled if you chose All ad providers in the Aggregation drop-down.
  • 设备:按特定设备类型的效果数据筛选报告。Device: Filter the report to performance data for certain device types. 默认情况下,此报告显示所有设备类型的数据。By default, the report shows data for all device types.

总体性能Overall performance

此版块可根据你在报告筛选器中选择的广告单元、应用和广告提供商,以图表或世界地图的方式显示广告效果指标。This section displays ad performance metrics in a chart or world map view for the ad units, apps, and ad providers you have selected in the report filters.

若要切换数据视图,请单击总体效果版块顶部的图表地图To switch to a different view of the data, click Chart or Map at the top of the Overall performance section. 在地图视图中,较深色调表示较高的值,而较浅色调表示较低的值。In the map view, darker shades represent higher values and lighter shades represent lower values. 可以悬停在地图上的某个特定国家或地区,以分析所选指标的值。You can hover over a specific country or region on the map to analyze the value of the selected metric. 还可以放大地图的任何区域,以查看较小国家/地区的数据。You can also zoom in on any area of the map to view data for smaller countries.

你可以单击图表地图下拉列表旁边的筛选器图标,以更加细致地查看图表或地图中的数据。You can refine the data shown in the chart or map by clicking the filter icon next to the Chart or Map drop-down. 此筛选器支持选择多达六个不同的广告单元、应用或广告提供商,以在图表或地图视图中进行比较。This filter enables you to choose from up to six different ad units, apps, or ad providers to compare in the chart or map view. 此筛选器中可供选择的数据类型取决于你在报告顶部的聚合(一级筛选器)中的选择。The type of data you can choose from in this filter depends on what you selected for the Aggregation top-level filter at the top of the report.

总体效果细目Overall performance breakdown

此版块可根据你在报告中的筛选器中指定的数据集,显示包含所有广告效果指标的表格。This section displays a table that contains all the ad performance metrics for the data set specified by the filters you have selected in the report.

性能指标Performance metrics

广告效果报告包含以下效果指标数据。The Advertising performance report includes data for the following performance metrics. 某些指标仅对特定广告提供商可见。Some metrics are shown only for certain ad providers.

指标Metric 说明Description
预计收入Estimated revenue 从应用上运行的广告中获得的预计金额。The estimated amount of money you received from the ads running on your app.
eCPMeCPM 每千次印象有效成本。Effective cost per thousand impressions.
请求Requests 你的应用发送某条广告请求的次数。The number of times an ad request was sent from your app.
曝光数Impressions 应用中显示广告的次数。The number of times an ad was shown in your app.
填充率Fill rate 从显示广告的应用发送广告请求的百分比。The percentage of ad requests sent from your app in which an ad was shown.
ClicksClicks 客户单击应用中的广告的次数。The number of times someone clicked on an ad in your app.
CTRCTR 点击率,是指单击广告的次数与曝光数之比。Click-through rate, meaning the number of times an ad was clicked, divided by the number of impressions.
ViewabilityViewability 应用中可查看的广告印象百分比。The percentage of ad impressions that are viewable in your app. 有关如何计算此值的详细信息,请参阅 优化 ad 单元的 viewabilityFor more details about how this value is calculated, see Optimize the viewability of your ad units.
获取的积分数Credits earned 如果正在开展社区广告活动,那么这表示你通过在应用中展示社区广告提升广告空间而获得的积分数。If you are running a community ad campaign, this indicates the number of credits you have earned for promotional ad space by showing community ads in your app.
花费的积分数Credits spent 如果正在开展社区广告活动,那么这表示你已为自己的应用广告花费的积分数。If you are running a community ad campaign, this indicates the number of credits you have spent on ads for your app.