应用屏幕截图、图像和预告片App screenshots, images, and trailers

设计精良的图像是在应用商店中向潜在客户表示应用的主要途径之一。Well-designed images are one of the main ways for you to represent your app to potential customers in the Store.

你可以提供屏幕截图徽标尾部,和要应用的应用商店列表中包含其他艺术资产。You can provide screenshots, logos, trailers, and other art assets to include in your app's Store listing. 这些项目中的一些是必要的,一些是可选的(不过一些可选图像应该包含在内,以获得最佳的应用商店显示)。Some of these are required, and some are optional (although some of the optional images are important to include for the best Store display).

应用提交过程中,你将在应用商店一览步骤中提供这些插图资源。During the app submission process, you provide these art assets in the Store listings step. 注意,应用商店中使用的图像和图像显示方式可能有所不同,具体取决于客户的操作系统以及其他因素。Note that the images which are used in the Store, and the way that they appear, may vary depending on the customer's operating system and other factors.

应用程序的图标,并在应用程序的包中包括其他映像,还可以使用应用商店。The Store may also use your app's icon and other images that you include in your app's package. 提交应用前,请运行 Windows 应用认证工具包来确定你是否缺少任何必需的图像。Run the Windows App Certification Kit to determine if you're missing any required images before you submit your app. 有关指导和有关这些映像的建议,请参阅应用图标和徽标For guidance and recommendations about these images, see App icons and logos.

屏幕截图Screenshots

屏幕截图是你的应用在应用的应用商店一览中显示给你的客户的图像。Screenshots are images of your app that are displayed to your customers in your app's Store listing.

你可以选择为你的应用支持的不同设备系列提供屏幕截图,以便客户在该类型的设备上查看应用的 Microsoft Store 一览时显示相应的屏幕截图。You have the option to provide screenshots for the different device families that your app supports so that the appropriate screenshots will appear when a customer views your app's Store listing on that type of device.

提交过程中只需要一张屏幕截图(对于任何设备系列),不过你也可以提供多张屏幕截图。最多可为桌面设备提供 9 张屏幕截图,而最多可为其他设备系列提供 8 张屏幕截图。Only one screenshot (for any device family) is required for your submission, though you can provide several; up to 9 desktop screenshots and up to 8 screenshots for the other device families. 我们建议为应用支持的每一种设备系列至少提供 4 张屏幕截图,以便客户了解应用在其设备类型上的外观。We suggest providing at least four screenshots for each device family that your app supports so that people can see how the app will look on their device type. (不包括您的应用程序不支持的设备系列的屏幕截图。)请注意,桌面还为 Surface Hub 设备上的客户所示的屏幕截图。(Do not include screenshots for device families that your app does not support.) Note that Desktop screenshots will also be shown to customers on Surface Hub devices.

备注

Microsoft Visual Studio 提供了一个可帮助你捕获屏幕截图的工具Microsoft Visual Studio provides a tool to help you capture screenshots.

每张屏幕截图都必须是 .png 文件,采用横向或纵向布局,且文件大小不能大于 50 MB。Each screenshot must be a .png file in either landscape or portrait orientation, and the file size can't be larger than 50 MB.

大小要求因设备系列而异:The size requirements vary depending on the device family:

  • 桌面设备:1366 x 768 像素或更大。Desktop: 1366 x 768 pixels or larger. 支持 4K 图像 (3840 x 2160)。Supports 4K images (3840 x 2160). (还将向使用 Surface Hub 设备的客户显示。)(Will also be shown to customers on Surface Hub devices.)
  • 移动设备:映像必须是以下值之一:1080 x 1920、 1920 x 1080,768 x 1280、 1280 x 768、 720x1280、 1280 x 720、 800 x 480,即 480 x 800 像素。Mobile: Images must be one of the following: 1080 x 1920, 1920 x 1080, 768 x 1280, 1280 x 768, 720 x 1280, 1280 x 720, 800 x 480, or 480 x 800 pixels.
  • Xbox:3480 x 2160 像素或更小。Xbox: 3480 x 2160 pixels or smaller. 支持 4K 图像 (3840 x 2160)。Supports 4K images (3840 x 2160).
  • 全息版:1268 x 720 像素或更大。Holographic: 1268 x 720 pixels or larger. 支持 4K 图像 (3840 x 2160)。Supports 4K images (3840 x 2160).

为了获得最佳的显示效果,创建屏幕截图时,请牢记以下指南:For the best display, keep the following guidelines in mind when creating your screenshots:

  • 将关键的视觉效果和文本保留在图像顶部的 3/4 区域中。Keep critical visuals and text in the top 3/4 of the image. 文本覆盖可以显示在底部的 1/4 区域中。Text overlays may appear on the bottom 1/4.
  • 请勿将其他徽标、图标或市场营销消息添加到你的屏幕截图中。Don’t add additional logos, icons, or marketing messages to your screenshots.
  • 请勿使用非常浅或深的颜色,或高对比度的条纹,因为这样可能会干扰文本覆盖的可读性。Don’t use extremely light or dark colors or highly-contrasting stripes that may interfere with readability of text overlays.

你还可以提供一段简短的描述文字,最多使用 200 个字符介绍每张屏幕截图。You can also provide a short caption that describes each screenshot in 200 characters or less.

提示

屏幕截图会按顺序显示在你的应用商店一览中。Screenshots are displayed in your listing in order. 上传屏幕截图后,你可以拖放以对其重新进行排序。After you upload your screenshots, you can drag and drop them to reorder them.

注意,如果你创建了多种语言的应用商店一览,你将为每种语言提供一个应用商店一览页面。Note that if you create Store listings for multiple languages, you'll have a Store listing page for each one. 你将需要为每种语言单独上传图像(即使你使用相同的图像),并提供要用于每种语言的描述文字。You'll need to upload images for each language separately (even if you are using the same images), and provide captions to use for each language. (如果有大量语言中的存储列表,您可能会发现它更轻松地更新它们导出列出数据和脱机工作。)(If you have Store listings in a lot of languages, you may find it easier to update them by exporting your listing data and working offline.)

应用商店徽标Store logos

你可以上传 Microsoft Store 徽标以便在 Microsoft Store 中创建更加个性化的图像显示。You can upload Store logos to create a more customized display in the Store. 我们建议你提供这些图像,以便在应用支持的所有设备和操作系统版本上获得最佳的 Microsoft Store 一览显示效果。We recommend that you provide these images so that your Store listing appears optimally on all of the devices and OS versions that your app supports. 请注意:如果你的应用适用于 Xbox 客户,则需要提供其中一些图像。Note that if your app is available to customers on Xbox, some of these images are required.

你可以提供 .png 格式的图像文件(不大于 50 MB),这些图像需要遵循以下指南。You can provide these images as .png files (no greater than 50 MB), each of which should follow the guidelines below.

9:16 海报图片(720 x 1080 或 1440 x 2160 像素)9:16 Poster art (720 x 1080 or 1440 x 2160 pixels)

这种图像用作 Windows 10 和 Xbox 设备客户的主要徽标图像,因此强烈建议提供此图像以确保正确显示。This is used as the main logo image for customers on Windows 10 and Xbox devices, so we strongly recommend providing this image to ensure proper display. 如果不包含它,并且不会一致的客户浏览应用商店时遇到的其他列表中,您的列表可能会查找良好。Your listing may not look good if you don't include it, and won't be consistent with other listings that customers see while browsing the Store. 在搜索结果或编辑精选的集锦中,也可使用此图像。This image may also be used in search results or in editorially-curated collections.

此图像应包括你的应用名称,图像中的任何文本消息应满足可访问的可读性要求(4.51 对比率)。This image should include your app’s name, and any text on the image should meet accessible readability requirements (4.51 contrast ratio). 请注意,此图像底部的 1/4 区域中可能出现文本重叠,因此请确保不要在此包括文本消息或关键图像。Note that text overlays may appear on the bottom quarter of this image, so make sure you don't include text or key imagery there.

备注

如果你的应用适用于 Xbox 客户,则需要使用此图像并且它必须包含产品的标题。If your app is available to customers on Xbox, this image is required and must include the product's title. 文本消息必须显示在图像顶部的 3/4 区域,因为图像底部的 1/4 区域中可能出现文本重叠。The title must appear in the top three-quarters of the image, since text overlays may appear on the bottom quarter of the image.

1:1 盒子插图(1080 x 1080 或 2160 x 2160 像素)1:1 box art (1080 x 1080 or 2160 x 2160 pixels)

此图像可能显示在 Windows 10(包括 Xbox)的各种 Microsoft Store 页面中,如果未提供 9:16 海报插图图像,它将用作你的主要徽标。This image may appear in various Store pages for Windows 10 (including Xbox), and if you don't provide the 9:16 Poster art image it will be used as your main logo. 此图像还应包含应用的名称。This image should also include your app’s name. 此图像底部的 1/4 区域中可能出现文本重叠,因此请不要在此包括文本消息或关键图像。Text overlays may appear on the bottom quarter of this image, so don't include text or key imagery there. 请务必在此图像中包括应用的名称。Be sure to include your app’s name in this image.

备注

如果你的应用适用于 Xbox 客户,则需要使用此图像并且它必须包含产品的标题。If your app is available to customers on Xbox, this image is required and must include the product's title. 文本消息必须显示在图像顶部的 3/4 区域,因为图像底部的 1/4 区域中可能出现文本重叠。The title must appear in the top three-quarters of the image, since text overlays may appear on the bottom quarter of the image.

1:1 应用磁贴图标(300 x 300 像素)1:1 App tile icon (300 x 300 pixels)

此图像需要在 Windows Phone 8.1 及更早版本上才能正常显示。This image is required for proper display on Windows Phone 8.1 and earlier. 如果您以前发布的应用程序支持 Windows Phone 8.1 或更早版本,并且你未提供此映像,这些客户将看到一个空白图标与你的应用列表。If your previously-published app supports Windows Phone 8.1 or earlier, and you don't provide this image, those customers will see a blank icon with your app's listing. (这也适用于 Windows 10 上的客户如果您的应用程序只有面向 Windows Phone 8.1 或更早版本的包。)(This also applies to customers on Windows 10 if your app only has packages targeting Windows Phone 8.1 or earlier.)

如果你的提交包括 UWP 包,无需提供此映像 (除非你选中的复选框,否则对于在 Windows 和 Xbox 上的客户,显示已上传的徽标图像,而不是从我的包的映像下, 一节中所述)。If your submission only includes UWP packages, you don’t need to provide this image (unless you check the box for For customers on Windows 10 and Xbox, display uploaded logo images instead of the images from my packages, as described in the next section).

显示仅上传徽标图像的存储区中Display only uploaded logo images in the Store

您可以选择以阻止应用商店向客户 (包括 Xbox) 的 Windows 10 上显示的列表时在应用程序的包中使用的徽标图像,而让使用你上传的映像的存储。You have the option to prevent the Store from using the logo images in your app's packages when displaying your listing to customers on Windows 10 (including Xbox), and instead have the Store use only images that you upload. 这可以使你更好地控制应用在整个 Microsoft Store 上针对 Windows 10(包括 Xbox)客户的各种显示的外观。This gives you more control over your app’s appearance in various displays throughout the Store for customers on Windows 10 (including Xbox). (如果您以前发布的应用程序支持早期的 OS 版本,这些客户可能仍能看到从您的包的映像。)(If your previously-published app supports earlier OS versions, those customers may still see images from your packages.)

如果希望使用 (适用于 Windows 10,包括 Xbox 客户),将上传映像而不使用从您的包的任何映像的存储,请选中复选框,指出对于在 Windows 和 Xbox 上的客户,显示已上传的徽标图像,而不是从映像我的包To have the Store use only the images you upload (for customers on Windows 10, including Xbox), and not use any images from your packages, check the box that says For customers on Windows 10 and Xbox, display uploaded logo images instead of the images from my packages.

选中此框时,新区域称为存储区显示图像出现。When you check this box, a new section called Store display images appears. 可以在此处上传 3 个映像,包括1:1 应用磁贴图标 (300x300 像素为单位) 大小 (如果您选中复选框,以提供该映像的字段会将移到本部分中)。Here, you can upload 3 images, including the 1:1 app tile icon (300 x 300 pixels) size (if you check the box, the field to provide that image will move into this section). 我们建议如果使用此选项提供所有三个图像大小:300x300、 150 x 150 和 71x71 像素。We recommend providing all three image sizes if you use this option: 300 x 300, 150 x 150, and 71 x 71 pixels. 但是,只需要 300 x 300 大小的图像。However, only the 300 x 300 size is required.

尾部和其他资产Trailers and additional assets

本部分允许你提供插图,从而帮助你在 Microsoft Store 中更有效地展示你的产品。This section lets you provide artwork to help display your product more effectively in the Store. 我们建议提供这些图像来创建更加吸引人的 Microsoft Store 一览。We recommend providing these images to create a more inviting Store listing.

提示

16:9 超级英雄艺术如果你打算包含,尤其是建议图像视频尾部中在应用商店一览; 如果不包含它,你尾部不会显示在您的列表的顶部。The 16:9 Super hero art image is especially recommended if you plan to include video trailers in your Store listing; if you don't include it, your trailers won't appear at the top of your listing.

预告片Trailers

预告片是一个简短视频,可为客户提供在实际操作中查看产品的方法,以便他们能更好地了解产品内容。Trailers are short videos that give customers a way to see your product in action, so they can get a better understanding of what it’s like. 它们会显示在应用商店的应用程序的列表的顶部 (只要您包括16:9 超级英雄艺术映像)。They are shown at the top of your app's Store listing (as long as you include a 16:9 Super hero art image).

预告片采用平滑流式处理进行编码,可根据客户端的可用带宽和 CPU 资源实时调整传送到客户端的视频流质量。Trailers are encoded with Smooth Streaming, which adapts the quality of a video stream delivered to clients in real time based on their available bandwidth and CPU resources.

备注

预告片仅向 Windows 10 版本 1607 或更高版本(包括 Xbox)的客户显示。Trailers are only shown to customers on Windows 10, version 1607 or later (which includes Xbox).

上传预告片Upload trailers

你可以将最多 15 支预告片添加到 Microsoft Store 一览中。You can add up to 15 trailers to your Store listing. 请确保它们符合下面列出的所有要求Be sure they meet all of the requirements listed below.

你必须为提供的每支预告片上传视频文件(.mp4 或 .mov)、缩略图图像和标题。For each trailer you provide, you must upload a video file (.mp4 or .mov), a thumbnail image, and a title.

重要

当使用尾部时,还必须提供16:9 超级英雄艺术映像以便在您的存储区的顶部列出了出现在尾部部分。When using trailers, you must also provide a 16:9 Super hero art image section in order for your trailers to appear at the top of your Store listing. 预告片播放完成后将显示此图像。This image will appear after your trailers have finished playing.

遵循以下建议,以使你的预告片有效:Follow these recommendations to make your trailers effective:

  • 预告片质量应较高,并为最小长度(建议为 60 秒或更短且小于 2 GB)。Trailers should be of good quality and minimal length (60 seconds or less and less than 2 GB recommended).
  • 为每支预告片使用不同的缩略图,以便让客户知道它们是唯一的。Use a different thumbnail for each trailer so that customers know they are unique.
  • 由于某些 Microsoft Store 布局会略微裁剪预告片的顶部和底部,因此请确保关键信息显示在屏幕的中央。Because some Store layouts may slightly crop the top and bottom of your trailer, make sure key info appears in the center of the screen.
  • 帧率和分辨率应匹配源材料。Frame rate and resolution should match the source material. 例如,以 720p60 拍摄的内容应按 720p60 进行编码和上传。For example, content shot at 720p60 should be encoded and uploaded at 720p60.

还必须遵循以下所列的要求。You must also follow the requirements listed below.

若要将尾部添加到您的列表:To add trailers to your listing:

  1. 在指示框中上传预告片视频文件Upload your trailer video file in the indicated box. 如果你想重新使用已上传的预告片(可能是不同语言的应用商店一览),也会显示一个下拉框。A drop-down box is also shown in case you want to reuse a trailer you have alread uploaded (perhaps for a Store listing in a different language).
  2. 上传预告片后,你需要上传与之相应的缩略图After you have uploaded the trailer, you'll need to upload a thumbnail image to go along with it. 略缩图必须为 1920 x 1080 像素的 .png 文件,通常应为取自预告片的静态图像。This must be a .png file that is 1920 x 1080 pixels, and is typically a still image taken from the trailer.
  3. 单击铅笔图标,为预告片添加标题(255 字符或更少)。Click the pencil icon to add a title for your trailer (255 characters or fewer).
  4. 如果想要为应用商店一览添加更多预告片,请单击添加预告片,重复上述步骤。If you want to add more trailers to the listing, click Add trailer and repeat the steps listed above.

提示

如果创建了多种语言的 Microsoft Store 一览,则你可以选择从现有预告片中选择,以重复使用已上传的预告片。If you have created Store listings in multiple languages, you can select Choose from existing trailers to reuse the trailers you've already uploaded. 无需为每种语言单独上传。You don't have to upload them individually for each language.

若要从列表中删除预告片,请单击其文件名旁边的 XTo remove a trailer from a listing, click the X next to its file name. 您可以选择是否要删除从仅的当前存储列表中的使用,或将其删除所有产品的应用商店列表 (以每种语言) 中。You can choose whether to remove it from only the current Store listing in which you are working, or to remove it from all of your product's Store listings (in every language).

预告片要求Trailer requirements

提供你预告片时,请确保遵循这些要求:When providing your trailers, be sure to follow these requirements:

  • 视频格式必须为 MOV 或 MP4。The video format must be MOV or MP4. 如果要上传观看 4k 的视频,则支持仅 MP4。If you're uploading 4K video, only MP4 is supported.
  • 视频持续时长不能超过 60 秒。The video duration shouldn't exceed 60 seconds.
  • 预告片的文件大小不能超过 2 GB。The file size of the trailer shouldn't exceed 2 GB.
  • 视频分辨率必须为 1920 x 1080 像素或 3840 x 2160 像素。The video resolution must be either 1920 x 1080 pixels or 3840 x 2160 pixels.
  • 缩略图必须为 PNG 文件,分辨率为 1920 x 1080 像素或 3840 x 2160 像素。The thumbnail must be a PNG file with a resolution of either 1920 x 1080 pixels or 3840 x 2160 pixels.
  • 标题不能超过 255 个字符。The title can’t exceed 255 characters.
  • 在你的预告片中不包含年龄分级。Do not include age ratings in your trailers.

与 Store 一览页中的其他字段相似,预告片必须通过认证才能发布到 Microsoft Store 中。Like the other fields on the Store listing page, trailers must pass certification before you can publish them to the Microsoft Store. 请确保预告片遵守 Microsoft Store 策略Be sure your trailers comply with the Microsoft Store Policies.

还有其他要求,具体取决于文件类型。There are additional requirements depending on the type of file.

MOVMOV

视频Video AudioAudio
  • 1080p ProRes (适当的位置为高质量)1080p ProRes (HQ where appropriate)
  • 原生帧率;首选 29.97 FPSNative framerate; 29.97 FPS preferred
  • 需要立体声Stereo required
  • 推荐的音频级别:-16 LKFS/LUFSRecommended Audio Level: -16 LKFS/LUFS

MP4MP4

视频Video AudioAudio
  • 编解码器:H.264 (AVC1)Codec: H.264 (AVC1)
  • 逐行扫描(无隔行)Progressive scan (no interlacing)
  • 高级画质High Profile
  • 2 个连续的 B 帧2 consecutive B frames
  • 关闭 GOP。Closed GOP. 一半帧率的 GOPGOP of half the frame rate
  • CABACCABAC
  • 50 MB/s50 MB/s
  • 颜色空间:4.2.0Color Space: 4.2.0
  • 编解码器:AAC-LCCodec: AAC-LC
  • 通道:立体声或声音外侧代码Channels: Stereo or surround sound
  • 采样速率:48 KHzSample rate: 48 KHz
  • 音频比特率:立体声 384 KB/s,环绕声为 512 KB/秒Audio Bitrate: 384 KB/s for Stereo, 512 KB/s for surround sound

警告

客户可能听不到与 AVC1 以外的编解码器编码的 MP4 文件的音频。Customers may not hear audio for MP4 files encoded with codecs other than AVC1.

对于 H.264 中间文件,建议使用以下设置:For H.264 Mezzanine files, we recommend the following:

  • 容器:MP4Container: MP4
  • 无编辑列表(否则可能失去 AV 同步)No Edit Lists (or you might lose AV sync)
  • moov atom 位于文件顶层(快速启动)moov atom at the front of the file (Fast Start)

Windows 10 和 Xbox 图像(16:9 超级人物图片)Windows 10 and Xbox image (16:9 Super hero art)

Windows 10 和 Xbox 映像部分中, 16:9 超级英雄画面 (1920 x 1080 或 3840 x 2160 像素) 映像用于在所有 Windows 10 设备类型 (包括 Xbox) 上的 Microsoft Store 中的各种布局。In the Windows 10 and Xbox image section, the 16:9 Super hero art (1920 x 1080 or 3840 x 2160 pixels) image is used in various layouts in the Microsoft Store on all Windows 10 device types (including Xbox). 无论你的应用针对哪种操作系统版本或设备类型,我们都建议提供此图像。We recommend providing this image, regardless of which OS versions or device types your app targets.

如果一览包括视频预告片,则需要使用此图像进行正确显示。This image is required for proper display if your listing includes video trailers. 对于 Windows 10 版本 1607 或更高版本(包括 Xbox)的客户,它会作为 Microsoft Store 一览顶部的主图像(或在任何预告片播放完成后出现)。For customers on Windows 10, version 1607 or later (which includes Xbox), it is used as the main image on the top of your Store listing (or appears after any trailers finish playing). 此外它还可以在整个 Microsoft Store 的促销布局中突出显示你的应用。It may also be used to feature your app in promotional layouts throughout the Store. 注意:此图像不得包含产品的标题或其他文本消息。Note that this image must not include the product's title or other text.

下面是在设计此图像时需要牢记的一些技巧:Here are some tips to keep in mind when designing this image:

  • 此图像必须为 1920 x 1080 像素或 3840 x 2160 像素的 .png 格式。The image must be a .png that is either 1920 x 1080 pixels or 3840 x 2160 pixels.
  • 选择与应用、驱动器识别和差异化有关的动态图像。Select a dynamic image that relates to the app to drive recognition and differentiation. 避免使用图片库里的图像或通用的视觉效果。Avoid stock photography or generic visuals.
  • 不要在图像中包含文本消息。Don't include text in the image.
  • 避免将关键视觉元素放在图像底部 1/3 的区域(因为在某些布局中我们可能会在该部分进行渐变处理)。Avoid placing key visual elements in the bottom third of the image (since in some layouts we may apply a gradient over that portion).
  • 将最重要的详细信息放置在图像中间(因为在某些布局中,我们可能会裁剪图像)。Place the most important details in the center of the image (since in some layouts we may crop the image).
  • 尽可能减少空白空间。Minimize empty space.
  • 避免显示你应用的 UI,并且请勿使用任何特定于设备的图像。Avoid showing your app's UI, and do not use any device-specific imagery.
  • 避免使用政治和国家/地区主题、标志或宗教符号。Avoid political and national themes, flags, or religious symbols.
  • 请勿提供包含以下内容的图像:无礼手势、裸体、赌博、货币、毒品、烟草或酒精。Don't include images of insensitive gestures, nudity, gambling, currency, drugs, tobacco, or alcohol.
  • 请勿使用指向观众的武器或过度暴力和血腥内容。Don't use weapons pointing at the viewer or excessive violence and gore.

虽然提供此图像后,我们可以为你的应用考虑特色促销机会,但并不能保证你的应用会获得特别推荐。While providing this image allows us to consider your app for featured promotional opportunities, it does not guarantee that your app will be featured. 有关详细信息,请参阅轻松推广你的应用See Making your app easy to promote for more information.

Xbox 图像Xbox images

如果你向 Xbox 发布你的应用,则需要使用这些图像进行正确显示。These images are required for proper display if you publish your app to Xbox.

可以上传 3 种不同大小的图像:There are 3 different sizes that you can upload:

  • 品牌密钥门艺术,584 x 800 像素:必须包含产品的标题。Branded key art, 584 x 800 pixels: Must include the product’s title. 此图像上需要包含品牌栏。A Branding Bar is required on this image. 将标题和所有关键图像保留在图像顶部的 3/4 区域,因为底部 1/4 区域中可能会被覆盖。Keep the title and all key imagery in the top three-quarters of the image, as an overlay may appear over the bottom quarter.
  • 标题为 hero 门艺术,1920 x 1080 像素:必须包含产品的标题。Titled hero art, 1920 x 1080 pixels: Must include the product’s title. 将标题和所有关键图像保留在图像顶部的 3/4 区域,因为底部 1/4 区域中可能会被覆盖。Keep the title and all key imagery in the top three-quarters of the image, as an overlay may appear over the bottom quarter.
  • 特色促销正方形门艺术,1080 x 1080 像素:必须包括该产品的标题。Featured Promotional Square art, 1080 x 1080 pixels: Must not include the product’s title.

备注

要在 Xbox 上获得最佳显示效果,还必须在应用商店徽标部分中提供 9:16(720 x 1080 或 1440 x 2160 像素) 图像。For the best display on Xbox, you must also provide a 9:16 (720 x 1080 or 1440 x 2160 pixels) image in the Store logos section.

全息图像Holographic image

2:1 (2400 x 1200) 图像仅适用于应用支持全息设备系列的情况。The 2:1 (2400 x 1200) image is only used if your app supports the Holographic device family. 如果图像符合要求,我们建议提供此图像。If it does, we recommend providing this image.

图像仅适用于 Windows 8.x 和/或 Windows Phone 8.xImages only for Windows 8.x and/or Windows Phone 8.x

如果您先前所提交的应用程序支持早期的 OS 版本 (Windows 8.x 和/或 Windows Phone 8.x),必须使我们考虑采用促销布局中的应用 (尽管它们不能保证将特色应用程序) 中提供这些映像。If your previously-submitted app supports earlier OS versions (Windows 8.x and/or Windows Phone 8.x), these images must be provided in order for us to consider featuring your app in promotional layouts (though they don't guarantee that your app will be featured). 如果您的应用程序不支持这些早期的 OS 版本,请跳过此部分。If your app does not support these earlier OS versions, skip this section. (此部分以前称为可选促销图像。)(This section was formerly called Optional promotional images.)

适用于 Windows Phone 8.1 及更早版本、 两个映像大小可在促销布局:1000 x 800 像素 (5:4)358 x 358 像素为单位 (1:1)For Windows Phone 8.1 and earlier, two image sizes can be used in promotional layouts: 1000 x 800 pixels (5:4) and 358 x 358 pixels (1:1). 如果您的应用程序在运行 Windows Phone 8.1 或更低版本,我们建议提供在这种这些大小的图像。If your app runs on Windows Phone 8.1 or earlier, we recommend providing images in both of these sizes.

提示

对于任何支持 Windows Phone 8.1 或更早版本的提交,请务必在应用商店徽标部分中提供 300 x 300 的应用磁贴图标图像。Be sure to provide a 300 x 300 app tile icon image in the Store logos section for any submission that supports Windows Phone 8.1 or earlier. 这将确保你的应用不会在应用商店中显示为空白图标。This will ensure that your app does not appear in the Store with a blank icon.

对于 Windows 8.1 及更早版本,某些促销布局可以使用大小为 414 x 180 像素的图像。For Windows 8.1 and earlier, some promotional layouts may use an image in the 414 x 180 pixel size. 如果您的应用程序在运行 Windows 8.1 或更低版本,我们建议提供此 sizen 中的映像。If your app runs on Windows 8.1 or earlier, we recommend providing an image in this sizen.