通过保留名称创建应用Create your app by reserving a name

合作伙伴中心创建新应用的第一步是保留应用名称。The first step in creating a new app in Partner Center is reserving an app name. 每个保留名称(有时被称为应用的标题)在整个 Microsoft Store 中必须是唯一的。Each reserved name (sometimes referred to as your app's title) must be unique throughout the Microsoft Store.

即使你尚未开始构建应用,也可以为你的应用保留名称。You can reserve a name for your app even if you haven't started to build your app yet. 建议尽快执行此操作,以便任何其他人都不能使用该名称。We recommend doing so as soon as possible, so that nobody else can use the name. 请注意,你将需要在三个月内提交应用,以便为你保留该名称。Note that you will need to submit the app within three months in order to keep that name reserved for your use.

上载应用程序包时,Package/Properties/DisplayName 值必须与为应用所保留的名称相匹配。When you upload your app's packages, the Package/Properties/DisplayName value must match the name that you reserved for your app. 如果使用 Microsoft Visual Studio 创建应用程序包,则将为你填充此特性。If you use Microsoft Visual Studio to create your app's package, this attribute will be filled in for you.

重要

你可以保留应用的其他名称,也可以选择在应用的已发布版本中使用其中的一个,而不是在合作伙伴中心创建应用时保留的名称。You can reserve additional names for an app, and you may choose to use one of those in the published version of your app instead of the one you reserve when you first create your app in Partner Center. 但请注意,你在此处输入的名字将用于某些应用的标识详细信息,如包系列名称(PFN)However, be aware that the first name you enter here will be used in some of your app's identity details, such as the Package Family Name (PFN). 这些值对某些用户可能是可见的,并且不能更改,因此请确保保留的名称适用于这种情况。These values may be visible to some users, and cannot be changed, so make sure that the name you reserve is appropriate for this use.

通过保留新名称创建应用Create your app by reserving a new name

保留名称是在合作伙伴中心创建应用的第一步。Reserving a name is the first step in creating an app in Partner Center.

  1. 概述页面上,单击创建新应用From the Overview page, click Create a new app.
  2. 在文本框中,输入要使用的名称,然后选择检查可用性In the text box, enter the name that you want to use, and then select Check availability. 如果该名称可用,你将看到绿色复选标记。If the name is available, you'll see a green check mark. (如果你输入的名称已经由另一个开发人员保留或使用,你将看到一条指示该名称不可用的消息。)(If the name you entered is already reserved or in use by another developer, you'll see a message that the name is not available.)
  3. 单击保留产品名称Click Reserve product name.

现在已为你保留该名称,只要你准备就绪,就可以开始进行提交The name is now reserved for you, and you can start working on your submission whenever you're ready.

备注

可能会发现自己无法保留某个名称,即使在 Microsoft Store 中并没有看到任何以该名称命名的应用也是如此。You might find that you can't reserve a name, even though you don't see any apps listed by that name in the Microsoft Store. 这通常是因为其他开发人员已为其应用保留该名称,但尚未提交该应用。This is usually because another developer has reserved the name for their app but hasn't submitted it yet. 如果你拥有某个名称的商标权或其他法律权利,但却无法保留该名称,或发现 Microsoft Store 中的其他应用在使用该名称,请联系 MicrosoftIf you are unable to reserve a name for which you hold the trademark or other legal right, or if you see another app in the Microsoft Store using that name, contact Microsoft.

在保留某个名称后,你有三个月的时间来提交应用。After you reserve a name, you have three months to submit that app. 如果在三个月内未提交该应用,保留的名称将过期,其他开发人员将可以使用该名称命名应用。If you don't submit it within three months, the name reservation will expire, and another developer may be able to use that name for an app. 如果你尝试采用已任其过期的名称提交应用,则可能会遇到错误。You may encounter an error if you try to submit an app under a name which you have let expire.

选择应用名称Choosing your app's name

为你的应用选择适当的名称非常重要。Choosing the right name for your app is an important task. 你应该选取一个能够引起客户兴趣的名称,从而吸引他们进一步了解你的应用。Pick a name that will capture your customers' interest and draw them in to learn more about your app. 下面是有关选择良好应用名称的几点提示。Here are some tips for choosing a great app name.

  • 使其保持简短。Keep it short. 在很多情况下,用来显示应用名称的空间非常有限,因此我们建议尽可能使用最短的名称。The space to display your app's name is limited in many places, so we suggest using the shortest name as you can. 虽然你的应用的名称最多可包含 256 个字符,但客户可能无法始终看到非常长的名称的末尾。While your app's name can have up to 256 characters, the end of a very long name may not always be visible to customers.

    备注

    在各种位置显示的实际字符数目可能有所不同,具体取决于分配的长度和你的应用名称所使用的字符类型。The actual number of characters displayed in various locations may vary, depending on the length allotted and on the types of characters used in your app's name. 例如,在 Windows 使用的 Segoe UI 字体中,10 个“W”字符占用的空间大约相当于 30 个“I”字符。For example, in the Segoe UI font that Windows uses, about 30 "I" characters will fit in the same space as 10 "W" characters. 由于这种变化,请务必测试你的应用程序,并验证其名称在其磁贴上的显示方式(如果你选择覆盖应用程序名称)、在搜索结果中以及应用程序内部。Because of this variation, be sure to test your app and verify how its name appears on its tiles (if you choose to overlay the app name), in search results, and within the app itself. 另外,请考虑应用要采用的每种语言。Also consider each language in which you offer your app. 请记住,东亚字符往往比拉丁字符宽,因此将显示的字符会比拉丁字符少。Keep in mind that East-Asian characters tend to be wider than Latin characters, so fewer characters will be displayed.

  • 为原始。Be original. 确保使用与众不同的应用名称,这样不易与现有应用产生混淆。Make sure your app name is distinctive enough so that it isn't easily confused with an existing app.
  • 不要使用其他名称商标字。Don't use names trademarked by others. 确保你有权使用你保留的名称。Make sure that you have the rights to use the name that you reserve. 如果其他人将该名称注册为商标,他们有权投诉侵权,你将无法继续使用该名称。If someone else has trademarked the name, they can report an infringement and you won't be able to keep using that name. 如果在你的应用发布后发生这种情况,我们会将其从应用商店中删除。If that happens after your app has been published, it will be removed from the Store. 你将需要更改你的应用名称以及出现在应用及其内容中该名称的所有实例,然后才能再次提交你的应用进行认证。You'll then need to change the name of your app, and all instances of the name throughout your app and its content, before you can submit your app for certification again.
  • 避免在名称的末尾添加区分信息。Avoid adding differentiating info at the end of the name. 如果将用于区分多个应用的信息添加到名称末尾,则客户可能会忽略此信息,尤其是在名称很长的情况下;这样所有应用看上去似乎都采用了相同名称。If the info that differentiates multiple apps is added to the end of a name, customers might miss it, especially if the name is long; all of the apps could appear to have the same name. 如果这是不可避免的,请使用不同的徽标和应用图像,以便更轻松地区分一个应用。If this is unavoidable, use different logos and app images to make it easier to differentiate one app from another.
  • 不要在名称中包含表情符号。Don't include emojis in your name. 你不能保留包含表情符号或其他不受支持的字符的名称。You won't be able to reserve a name that includes emojis or other unsupported characters.

管理其他应用名称Manage additional app names

可以在 "合作伙伴中心" 中的每个应用的 "管理应用名称" 页上添加和管理其他名称。You can add and manage additional names on the Manage app names page in the App management section for each of your apps in Partner Center.

在某些情况下,可能希望保留用于同一应用的多个名称,例如要提供应用的多个语言版本并希望每个语言版本均使用不同的名称。In some cases, you may want to reserve multiple names to use for the same app, such as when you want to offer your app in multiple languages and want to use different names for each language. 如果你要完全更改应用的名称,你将需要保留额外的名称。You will need to reserve an additional name if you want to change an app's name completely.

在此页面上,你还可以删除你已保留但不想再使用的任何名称。On this page, you can also delete any names that you have reserved but no longer want to use.

有关详细信息,请参阅管理应用名称For more info, see Manage app names.