编写出色的应用提要Write a great app description

出色的提要可以让你的应用在 Microsoft Store 中脱颖而出,并有助于鼓励用户下载它。A great description can make your app stand out in the Microsoft Store and help encourage customers to download it. 提交应用时输入的提要显示在应用的应用商店一览中。The description you enter when submitting your app is displayed in your app's Store listing. 前几行也可能显示在应用商店中的搜索结果和算法列表中。The first few lines may also be displayed in search results and algorithm lists in the Store.

以下是使应用的提要能成为最好提要的一些提示。Here are some tips for making your app's description the best it can be.

  • 获取在前几句话的关注。Grab attention in the first few sentences. 提要的开头部分最为重要,所以一定要确保能够吸引和抓住注意力。The beginning of your description is the most important, so make sure it grabs and holds attention. 从值属性开始:为什么潜在客户会花费时间和金钱来获取你的应用?Start with the value prop: why should potential customers take the time and money to get your app? 与其他应用相比,选择你的应用的优点有哪些?What is the benefit to choosing your app over another? 用一两句简单明了的话来介绍你的应用的独特吸引力,以及让别人想要购买的原因。In one or two sentences, using plain and clear language, explain your app's unique appeal and why someone would want it.

  • 轻松地了解您的应用程序。Make it easy to learn about your app. 在开头语之后,描述其他优点、应用内购买机会及客户可能希望了解的有关你的应用的其他详细信息。After your initial hook, describe additional benefits, in-app purchase opportunities, and other details about your app that customers will want to know. 确保依据分发应用所在市场的法律规定纳入所有要求提供的披露内容或信息。Make sure you include any disclosures or information that you are required to provide under the law in the markets where you are distributing your app.

  • 使用列表和简短段落。Use lists and short paragraphs. 潜在客户可能只会快速浏览应用的提要。Potential customers may just take a quick glance at your app's description. 使用简短的段落和列表将内容拆分可以更加方便用户浏览。Breaking up the content by using short paragraphs and lists makes it easier to scan.


     添加一系列产品功能也可以帮助快速显示应用程序的功能。 Adding a list of product features can also help to quickly show what your app does. 此列表应直接位于应用提要下方。This list appears directly below the app description.

  • 避免 dry 语言。Avoid dry language. 应使用引人入胜的语言来撰写提要。Write your description using engaging language. 确保措辞能够清楚地描述你的应用的功能,但请用有趣的方式来介绍。Be sure the wording clearly describes what your app does, but say it in a way that doesn't sound boring. 对于大多数应用,采用随和而友好的语气效果较好。For many apps, a casual and friendly tone works well.

  • 使用看起来正好的长度。Use a length that is just right. 一个好的提要应该读起来轻松快速,但也要包含足够的信息以让读者产生兴趣,并将应用的功能介绍清楚。A good description reads quickly, but also includes enough info to get the reader interested and explain what the app does. 复杂的应用将需要更多篇幅来介绍;而简单的应用可能只需要几句话。A complex app will need more sentences to describe it; a simple app may need only a few. 在大多数情况下,合适的长度在 200 字左右,但最好不要超过 3000 字。In most cases the right length is somewhere over 200 words, but well under 3000.

  • 为清楚地了解免费试用版和外接程序。Be clear about free trials and add-ons. 如果你为你的应用提供免费试用版,一定要解释清楚试用版的相关情况,以便让客户了解哪些功能受到限制。If you offer a free trial of your app, be sure to explain how that trial works, so that customers understand which features are limited. 提一下有哪些类型的加载项,这也是一个不错的主意,特别是当它们对你的应用的功能有重大影响时。It's also a good idea to mention what types of add-ons are available, particularly if they have significant impacts on your app's functionality.

  • 使用标准大小写和标点。Use standard capitalization and punctuation. 全部采用大写形式的提要,或使用独特标点符号的提要难以阅读。Descriptions in all caps, or those that have unusual punctuation, can be hard to read.

  • 别忘了检查拼写和语法。Don't forget to check the spelling and grammar. 如果提要中有很多拼写错误的单词或错乱的句子,这就不能很好地反映你的应用的质量。A description with lots of misspelled words or mangled sentences doesn't reflect well on the quality of your app. 一定要检查你的提要(或让其他人看一下)以查看是否存在错误。Be sure to review your description (or have someone else take a look) to check for errors.

  • 不包括链接或其他位置所属的信息。Don't include links or info that belongs elsewhere. 你在提要字段中输入的 URL 不可单击,因此不要尝试添加诸如隐私策略或支持网站等内容的链接。URLs that you enter in the description field won't be clickable, so don't try to add links for things like your privacy policy or support website. 相反,添加以下方面的指定属性你的提交内容的页面。Instead, add these in the designated areas of the Properties page of your submission.

  • 不要使用 HTML 标记。Don't use HTML tags. HTML 或其他代码将不会呈现。HTML or other code will not be rendered. 你的提要必须仅为纯文本。Your description needs to be plain text only.

  • 通过查看类似应用商店中的说明获取灵感。Get ideas by reviewing descriptions of similar apps in the Store. 看看其他开发者如何描述他们的应用。Take a look at how other developers describe their apps. 这也有助于你找出可加以强调的你的应用的与众不同之处。This also helps you figure out what you can emphasize that is different about your app.