影响者的最佳实践Best practices for influencers

影响者在推动跨组织的计划和转换方面的成功。Influencers are remarkably successful at driving cross-organizational initiatives and transformations. 确保整个公司的受影响性表示形式可帮助跨分层边界进行导航,并加快以增长为中心的项目的执行。Ensuring influencer representation across the company can help navigate across hierarchical boundaries and accelerate the execution of growth-focused projects.

为什么重要Why it matters

加速!创新性的公司如何使用战略网络来资本化挑战文章介绍了公司如何需要更多志愿者更改代理和:The Accelerate! How innovative companies can use a strategy network to capitalize on challenges article explains how companies need more volunteer change agents and that:

  • "若要更快地移动,您需要将更多的人提取到战略性的更改游戏中,但采用经济实惠的方式。"To move faster and further, you need to pull more people than ever before into the strategic change game, but in a way that is economically realistic."
  • "如今的公司必须不断寻求竞争优势而不会中断日常操作。"“Today companies must constantly seek competitive advantage without disrupting daily operations."
  • "战略应视为一个动态力,以不断寻求机会,确定将会资本化的计划,并快速高效地完成这些计划。""Strategy should be viewed as a dynamic force that constantly seeks opportunities, identifies initiatives that will capitalize on them, and completes those initiatives swiftly and efficiently."
  • "游戏全是关于远景、机会、灵活性、灵感行动和庆祝—而不是预算审查、报告关系和补偿。"The game is all about vision, opportunity, agility, inspired action, and celebration — not budget reviews, reporting relationships, and compensation."

根据 出色更改代理的网络机密中显示的信息:Based on the information presented in The network secrets of great change agents:

  • "更改组织的非正式网络中中心的代理有明显的优势,而不考虑其在正式层次结构中的位置。""Change agents who were central in the organization’s informal network had a clear advantage, regardless of their position in the formal hierarchy."
  • "在任何组、正式结构和非正式网络中共存,每个都影响用户完成工作的方式。"In any group, formal structure and informal networks coexist, each influencing how people get their jobs done. 但在更改代理时,我们的研究表明,无论你是中间经理还是高排名老板,网络 centrality 对成功都至关重要。But when it comes to change agents, our study shows that network centrality is critical to success, whether you’re a middle manager or a high-ranking boss."
  • 非正式网络不适合于更改计划的执行官可以指派一个 "cochair",其关系提供更合适的 ""。"An executive whose informal network isn’t right for the change initiative can appoint a “cochair” whose relationships offer a better fit."

最佳做法Best practices

  • 通过影响者进行沟通。Communicate through influencers. 使用 MyAnalytics network insights cultivate 影响和 网络 页面查看连接、顶级协作者以及有关如何改进连接的建议。Use MyAnalytics network insights to cultivate influence and the Network page to see connections, top collaborators, and suggestions on how to improve connections.
  • 将跨职能团队协作移动到 Microsoft 团队,并请求影响者组 在团队中创建渠道 ,以实现跨职能团队协作并推动对话。Move cross-functional team collaboration to Microsoft Teams and ask influencer groups to create Channels in Teams for cross-functional team collaboration and to drive the conversations.
  • 鼓励您的团队跨角色构建连接。Encourage your team to build connections across roles.
  • 在 "双操作系统" 上运行—使用策略网络的管理驱动的层次结构。Operate on a “dual operating system” — a management-driven hierarchy working with a strategy network.
  • 招聘志愿者感兴趣成为组织的策略网络的一部分。Recruit volunteers interested in being a part of the organization’s strategy network. 有10% 的管理和员工填充就足够了。Ten percent of the managerial and employee population is enough.
  • 战略网络需要领导地位,重点是远景、机会、灵活性、灵感行动和庆祝。A strategy network needs leadership, which focuses on vision, opportunity, agility, inspired action, and celebration.
  • 策略网络和层次结构必须为 inseparable,它们之间的信息和活动的持续流动,这是一种工作方式,因为网络中的志愿者都在层次结构中工作。The strategy network and the hierarchy must be inseparable, with a constant flow of information and activity between them—an approach that works in part because the volunteers in the network all work within the hierarchy.

更改策略Change strategies

确定和利用团队影响者Identify and utilize team influencers

在团队中寻找影响者,并利用其网络以及共享想法、知识和习惯的能力。Seek out influencers on your team and leverage their network and ability to share ideas, knowledge, and habits. 下面是执行此操作的一些方法:The following are some ways to do so:

  • 查找影响者或高度联网的员工。Look for influencers, or employees who are highly networked.
  • 创建一小组影响者,以集体讨论他们认为是公司网络联网的最佳实践。Create a small group of influencers to brainstorm what they consider to be the best practices for networking at your company.
  • 确定突出显示影响者和项目的项目,以供其他人加入的机会。Identify projects that highlight the influencers and projects with opportunities for others to join.
  • 将影响者和所选项目的角色传达给整个团队。Communicate the role of influencers and the chosen projects to your whole team.
  • 请求这些影响者共享类似的邮件,并鼓励他们的同事与新的用户进行连接。Ask the influencers to share a similar message and to encourage their colleagues to connect with someone new.
  • 通过定期通信了解成功的成果,以继续获得兴奋和动力。Continue the excitement and momentum with regular communications about successful outcomes.

分割小仓库Break down silos

为独立团队创建跨职能目标,并分配跨团队 liaisons 以在各组之间进行通信。Create cross-functional goals for isolated teams and assign cross-team liaisons to communicate across groups.

鼓励多渠道通信Encourage multi-channel communication

共享员工有权相互通信的所有媒体。Share all mediums that employees have access to communicate with each other. 询问哪些平台适合不同的方案并共享您的发现。Ask which platforms they prefer for different scenarios and share your findings. 请参阅 每个电子邮件、即时消息和电话都可 用于获取有关其重要原因的详细信息。See What email, IM, and the phone are each good for for more information on why it matters.

工作场所分析最佳实践Workplace Analytics best practices