Market Insights Preview will no longer be available to new customers starting April 10, 2020. Service for all existing customers will end on May 11, 2020.
Why is Market Insights Preview being discontinued?
Microsoft continually evolves the product strategy based on customer feedback. While we are discontinuing Market Insights Preview, we will incorporate the core technology and learnings from Market Insights preview into Dynamics 365 Customer Insights and Microsoft Bing industry updates.
What is Dynamics 365 Customer Insights?
Customer Insights is an intuitive and flexible customer data platform to unlock insights and power personalized customer experiences. It provides the capability to unify all customer data across the full range of sources to get a single view of customers.
Information on the enhanced capabilities of Customer Insights can found on its webpage.
What key capabilities of Market Insights Preview will be used to enhance Customer Insights and Bing industry updates?
Entity recognition of brands and social-demographic insights, two key capabilities from Market Insights Preview, will be used to enhance Customer Insights. These capabilities power the brand and interest affinities enrichment in Customer Insights. We will also use the key learnings from Market Insights Preview to influence the Bing industry updates roadmap.
What is the difference between Market Insights Preview and Bing Industry Updates?
Market Insights Preview offered articles and insights curated specifically for you. Bing provides a broader perspective, offering a selection of industries and news topics to follow. Bing compiles updates into a daily industry newsletter. Customers can customize their content mix easily at the bottom of any Industry Updates email. Customers can also adjust the delivery time and frequency.
| Area | Feature | Dynamics 365 Market Insights | Bing industry updates |
|---|---|---|---|
| Target user | Business professionals, product owners | Business professionals, Microsoft Search in Bing users | |
| UX | Email notifications summarizing news | Yes | Yes |
| Email notifications summarizing trends | Yes | No | |
| Web-application with insights feed and details | Yes | No | |
| Insights & notification configuration | Yes | Yes | |
| Content | News & events on specific entities (companies/products) | Yes | Yes |
| Product insights (attributes) | Yes | No | |
| Intranet (SharePoint), MSN/LinkedIn News | No | Yes | |
| Awareness insights (search terms trend and search activity) | Yes | No | |
| Demographic insights: age and gender (search) | Yes | No | |
| Gender (search) | Yes | No | |
| Community insights (top communities) | Yes | No | |
| Personalization | Explicit customization through personal settings | Yes | Yes |
| Implicit internet discovery through Microsoft Graph | No | Yes |
What happens to my data?
We have no plans to retain customer data after the service ends on May 11, 2020.
Where can I get support for additional inquiries?
Customers and partners can email their inquiries to MIEOL@microsoft.com.