全球接觸成果的範例Examples of global reach outcomes

如同在 業務成果中所討論的,有數個潛在的業務成果可作為與企業之間任何轉型旅程交談的基礎。As discussed in Business outcomes, several potential business outcomes can serve as the foundation for any transformation journey conversation with the business. 本文著重于常見的商務措施:觸及。This article focuses on a common business measure: reach. 觸達是很簡潔的詞彙,在此案例 中是指 公司的全球化策略。Reach is a concise term that, in this case, refers to a company's globalization strategy. 瞭解公司的全球化策略可協助您更清楚地表達企業轉型旅程目標的業務成果。Understanding the company's globalization strategy helps you better articulate the business outcomes that are the target of a business's transformation journey.

財富500和小型企業都著重于服務和客戶全球超過三年的全球化,而且大部分的企業都有可能與全球商務合作,因為這項全球化仍會持續吸引焦點。Fortune 500 and smaller enterprises have focused on the globalization of services and customers for over three decades, and most business are likely to engage in global commerce as this globalization continues to pull focus. 裝載全球的資料中心可能耗用超過80% 的年度 IT 預算,而使用私用線來連接這些資料中心的廣域網路可能會每年花費上百萬美元的費用。Hosting datacenters around the world can consume more than 80 percent of an annual IT budget, and wide-area networks using private lines to connect those datacenters can cost millions of dollars per year. 因此,支援全域作業既困難又昂貴。Therefore, supporting global operations is both challenging and costly.

雲端解決方案可將全球化成本移至雲端提供者。Cloud solutions move the cost of globalization to the cloud provider. 在 Azure 中,客戶可以快速地將資源部署在與客戶或作業相同的區域中,而不需要購買及布建資料中心。In Azure, customers can quickly deploy resources in the same region as customers or operations, without buying and provisioning a datacenter. Microsoft 擁有世界上最大的廣域網路,也就是連接全球各地的資料中心。Microsoft owns one of the largest wide-area networks in the world, connecting datacenters around the globe. 全球客戶可依需求使用連線能力和全域作業容量。Connectivity and global operating capacity are available to global customers on demand.

Walgreens 可 (WBA) 將內部部署應用程式和 IT 資源移至雲端,以將內部部署應用程式和 IT 資源移至雲端、受益于改善的效能和資料集中化,以及協助公司提供更佳的客戶服務。Walgreens Boots Alliance (WBA) moved on-premises applications and IT resources in a heterogeneous Linux and Windows environment to the cloud, benefiting from improved performance and data centralization - and helping the company provide better customer service.

全域存取Global access

在轉型期間,擴展到新市場可能是最有價值的業務成果之一。Expanding into a new market can be one of the most valuable business outcomes during a transformation. 在不需要長期承諾的情況下,能夠快速地在市場部署資源,可讓銷售和營運領導人探索過去未考慮的選項。The ability to quickly deploy resources in market without a longer-term commitment allows sales and operations leaders to explore options that wouldn't have been considered in the past.

製造範例Manufacturing example

修飾製造商已找出趨勢。A cosmetics manufacturer has identified a trend. 即使沒有任何銷售小組在該區域中運作,仍會將某些產品寄送到亞太地區地區。Some products are being shipped to the Asia Pacific region even though no sales teams are operating in that region. 遠端銷售人員所需的最小系統很小,但延遲會防止遠端存取解決方案。The minimum systems required by a remote sales force are small, but latency prevents a remote access solution. 為了充分利用這個趨勢,銷售副總裁想要試驗日本和韓國的銷售團隊。To capitalize on this trend, the vice president of sales wants to experiment with sales teams in Japan and South Korea. 因為公司已經歷雲端遷移,所以能夠在數天內于日本和南韓國部署必要的系統。Because the company has undergone a cloud migration, it was able to deploy the necessary systems in both Japan and South Korea within days. 這可讓銷售副總裁在三個月內成長區域中的收益。This allowed the vice president of sales to grow revenue in the region within three months. 這兩個市場持續優於全球的其他部分,導致整個區域的銷售營運。Those two markets continue to outperform other parts of the world, leading to sales operations throughout the region.

零售範例Retail example

全球發行產品的線上零售商可以跨多個時區和多個語言與客戶互動。An online retailer that ships products globally can engage with their customers across time zones and multiple languages. 零售商使用 azure Bot 服務和 Azure 認知服務中的各種功能,例如 Translator、Language 理解 (LUIS) 、QnA Maker 和文字分析。The retailer uses Azure Bot Service and various features in Azure Cognitive Services, such as Translator, Language Understanding (LUIS), QnA Maker, and Text Analytics. 這可確保客戶在需要時取得所需的資訊,並以其語言提供。This ensures their customers are able to get the information they need when they need it, and that it's provided to them in their language. 零售商會使用 個人化工具服務 為其客戶進一步自訂體驗和目錄供應專案,以確保反映地理 tastes、喜好設定和可用性。The retailer uses the Personalizer service to further customize the experience and catalog offerings for their customers, ensuring geographical tastes, preferences, and availability are reflected.

資料主權Data sovereignty

在新市場中操作會引進其他治理條件約束。Operating in new markets introduces additional governance constraints. Azure 提供合規性供應專案,協助客戶符合受管制產業和全球市場的合規性義務。Azure provides compliance offerings that help customers meet compliance obligations across regulated industries and global markets. 如需詳細資訊,請參閱 Microsoft Azure 合規性的總覽For more information, see the overview of Microsoft Azure compliance.

範例Example

以美國為基礎的公用程式提供者已被授與在加拿大提供公用事業的合約。A US-based utilities provider was awarded a contract to provide utilities in Canada. 加拿大資料主權法律要求加拿大的資料必須保留在加拿大。Canadian data sovereignty law requires that Canadian data stays in Canada. 這家公司一直以來都有多年的雲端應用程式創新工作。This company had been working their way through a cloud-enabled application innovation effort for years. 因此,他們的軟體是透過完整的腳本 DevOps 程式來部署。As a result, their software was deployed through fully scripted DevOps processes. 只要稍微變更程式碼基底,就可以將程式碼的工作複本部署到加拿大的 Azure 資料中心,符合資料主權的合規性,並保留客戶。With a few minor changes to the code base, they were able to deploy a working copy of the code to an Azure datacenter in Canada, meeting data sovereignty compliance and retaining the customer.

下一步Next steps

深入了解客戶參與成果。Learn more about customer engagement outcomes.