Bing 搜尋 API 使用和顯示需求Bing Search API use and display requirements

這些使用和顯示需求適用於下列 Bing 搜尋 API 的內容和相關資訊的任何實作,包括關聯性、中繼資料,以及其他訊號。These use and display requirements apply to any implementation of the content and associated information from the following Bing Search APIs, including relationships, metadata, and other signals.

  • Bing 自訂搜尋Bing Custom Search
  • Bing 實體搜尋Bing Entity Search
  • Bing 影像搜尋Bing Image Search
  • Bing 新聞搜尋Bing News Search
  • Bing 影片搜尋Bing Video Search
  • Bing 圖像式搜尋Bing Visual Search
  • Bing Web 搜尋Bing Web Search
  • Bing 拼字檢查Bing Spell Check
  • Bing 自動建議Bing Autosuggest

定義Definitions

詞彙Term 描述Description
AnswerAnswer 回應中所傳回的結果類別。A category of results returned in a response. 例如,來自 Bing 網路搜尋 API 的回應可能包含網頁結果、映像、影片、視覺物件和新聞類別中的解答。For example, a response from the Bing Web Search API can include answers in the categories of webpage results, image, video, visual, and news.
回應Response 搜尋 API 的單一呼叫回應中所收到的所有及任何解答和相關聯的資料。Any and all answers and associated data received in response to a single call to a Search API.
結果Result 解答中資訊的項目。An item of information in an answer. 例如,與單一新聞文章連線的資料集是新聞回應中的結果。For example, the set of data connected with a single news article is a result in a news answer.
搜尋 APISearch APIs 統稱 Bing 自訂搜尋、實體搜尋、影像搜尋、新聞搜尋、影片搜尋、圖像式搜尋、本地商家搜尋及網路搜尋 API。collectively, the Bing Custom Search, Entity Search, Image Search, News Search, Video Search, Visual Search, Local Business Search, and Web Search APIs.

Bing 拼字檢查和 Bing 自動建議 API 限制Bing Spell Check and Bing Autosuggest API restrictions

請勿:Do not:

  • 複製、儲存或快取您從 Bing 拼字檢查或 Bing 自動建議 API 收到的任何資料。Copy, store, or cache any data you receive from the Bing Spell Check or Bing Autosuggest APIs.
  • 使用從 Bing 拼字檢查或 Bing 自動建議 API 收到的資料,作為任何機器學習或類似演算法作業的一部分。Use data you receive from Bing Spell Check or Bing Autosuggest APIs as part of any machine learning or similar algorithmic activity. 請勿使用這項資料來定型、評估或改善您或第三方可能提供的全新或現有服務。Do not use this data to train, evaluate, or improve new or existing services that you or third parties might offer.

Bing 搜尋 APIBing Search APIs

注意

本節中的需求僅適用於搜尋 API,不包括 Bing 拼字檢查或 Bing 自動建議。The requirements in this section apply to only the Search APIs, which does not include Bing Spell Check or Bing Autosuggest.

網際網路搜尋體驗需求Internet search experience requirements

回應中傳回的所有資料可能僅用於網際網路搜尋體驗。All data returned in responses may only be used in internet search experiences. 網際網路搜尋體驗表示所顯示的內容︰An internet search experience means the content displayed:

  • 相關且可回應終端使用者直接查詢或其他的搜尋興趣與意圖指示 (例如,使用者指示的搜尋查詢)。Is relevant and responsive to the end user's direct query, or other indication of their search interest and intent (for example, a user-indicated search query).

  • 可協助使用者尋找並瀏覽至回應的資料來源。Helps users find and navigate to the response's data sources. 例如,在回應中提供超連結的可按式連結。For example, providing clickable links from hyperlinks in the response.

  • 包含可供使用者選取的多個結果。Includes multiple results for the user to select from.

  • 是在可讓使用者搜尋的位置。Are in a placement that enables users to search.

  • 包含內容是網際網路搜尋結果的可見指示。Includes a visible indication that the content is an internet search result. 例如,內容是「來自網路」的陳述式。For example, a statement that the content is "from the web".

  • 包含其他任何適用的度量,確保 Bing 搜尋 API 資料不違反任何相關法律或第三方權利。Includes any other appropriate measures to ensure your Bing Search API data does not violate any applicable laws or third-party rights. 請諮詢法律顧問以決定可能適合的度量。Consult your legal advisors to determine what measures may be appropriate.

這些網際網路搜尋體驗需求的唯一例外狀況是針對 URL 探索,如本文稍後所述。The only exception to these internet search experience requirements is for URL discovery, as described later in this article.

限制Restrictions

請勿:Do not:

  • 從回應複製、儲存或快取任何資料 (惟保留<服務持續性>所允許的範圍內除外)。Copy, store, or cache any data from responses (except retention to the extent permitted by continuity of service.

  • 使用從搜尋 API 收到的資料,作為任何機器學習或類似演算法作業的一部分。Use data received from the Search APIs as part of any machine learning or similar algorithmic activity. 請勿使用這項資料來定型、評估或改善您或第三方可能提供的全新或現有服務。Do not use this data to train, evaluate, or improve new or existing services that you or third parties might offer.

  • 除非法律要求或者 Microsoft 同意,而修改結果的內容 (只能以不違反任何其他需求的方式將其重新格式化)。Modify the content of results (other than to reformat them in a way that does not violate any other requirement), unless required by law or agreed to by Microsoft.

  • 略過與結果內容相關聯的屬性資訊和 URL。Omit attribution information and URLs associated with result content.

  • 有提供順序或等級時,重新排列 (包括省略) 在解答中顯示的結果,除非法律要求或者 Microsoft 同意。Reorder, including by omission, the results displayed in an answer when an order or ranking is provided, unless required by law or agreed to by Microsoft.

    注意

    這項要求不適用於透過該入口網站對於 Bing 自訂搜尋 API 實作的重新排序。This requirement does not apply to reordering implemented through the portal for the Bing Custom Search API.

  • 以可能導致使用者相信其他內容包含在回應中的方式,顯示回應任何部分內的其他內容。Display other content within any part of a response in a way that would lead a user to believe that the other content is part of the response.

  • 在任何會顯示回應中任一部分的頁面上,顯示非 Microsoft 所提供的廣告。Display advertising that is not provided by Microsoft on any page that displays any part of a response.

  • 顯示回應頁面上的任何廣告:Display any advertising on pages with responses:

    • 從 Bing 影像、新聞搜尋、影片搜尋或圖像式搜尋 APIFrom the Bing Image, News Search, Video Search, or Visual Search APIs
    • 篩選或主要 (或完全) 限制為影像、新聞和/或視訊或視覺效果的搜尋結果。That are filtered or limited primarily (or solely) to image, news and/or video or visual search results.

注意事項和商標Notices and branding

建議事項:Do:

  • 在提供使用者輸入搜尋查詢能力的各個使用者體驗 (UX) 點附近,以醒目方式包含 Microsoft 隱私權聲明的功能性超連結。Prominently include a functional hyperlink to the Microsoft Privacy Statement, near each point in the user experience (UX) that offers a user the ability to input a search query. 標示超連結 Microsoft 隱私權聲明Label the hyperlink Microsoft Privacy Statement.

  • 在提供使用者輸入搜尋查詢能力的各個 UX 點附近,以醒目方式顯示 Bing 商標,與 Bing 商標使用方式指導方針一致。Prominently display Bing branding, consistent with the Bing Trademark Usage Guidelines, near each point in the UX that offers a user the ability to input a search query. 該商標必須清楚向使用者表示是由 Microsoft 提供網際網路搜尋體驗。Such branding must clearly state to the user that Microsoft is powering the internet search experience.

  • 除非 Microsoft 另行書面指定使用方式,否則您可將從 Bing 網路內容搜尋、影像搜尋、新聞搜尋、影片搜尋及影像搜尋 API 顯示的每個回應內容 (或回應內容的一部分) 視為 Microsoft 提供的回應。You can attribute each response (or portion of a response) displayed from the Bing Web Search, Image Search, News Search, Video Search, and Visual Search APIs to Microsoft, unless Microsoft specifies otherwise in writing for your use. 這會在 Bing 商標使用方式指導方針中說明。This is described in Bing Trademark Usage Guidelines.

請勿:Do not:

  • 除非 Microsoft 另行書面指定特定使用方式,否則將從 Bing 自訂搜尋 API 顯示的回應 (或回應的一部分) 視為 Microsoft 提供的回應。Attribute responses (or portions of responses) displayed from the Bing Custom Search API to Microsoft, unless Microsoft specifies otherwise in writing for your particular use.

傳輸回應Transferring responses

如果您讓使用者將回應從搜尋 API 傳輸給另一位使用者,例如透過傳訊應用程式或社交媒體貼文,則適用下列步驟︰If you enable a user to transfer a response from a Search API to another user, such as through a messaging app or social media posting, the following apply:

  • 傳輸的回應必須︰Transferred responses must:
    • 由未經修改的回應內容所組成,該回應會向傳輸的使用者顯示。Consist of content that is unmodified from the content of the responses displayed to the transferring user. 允許格式變更。Formatting changes are permissible.
    • 未包含中繼資料表單內的任何資料。Not include any data in metadata form.
    • 針對來自 Bing 網路搜尋、影像搜尋、新聞搜尋、影片搜尋及影像搜尋 API 的回應顯示語言,指出回應是透過由 Bing 提供的網際網路搜尋體驗取得。For responses from the Bing Web, Image, News, Video, and Visual APIs, display language indicating the response was obtained through an internet search experience powered by Bing. 例如,您可以顯示如「由 Bing 提供」或「在 Bing 上深入了解此影像」的語言,也可以使用 Bing 標誌。For example, you can display language such as "Powered by Bing" or "Learn more about this image on Bing," or you can use the Bing logo.
    • 針對來自 Bing 自訂搜尋 API 的回應顯示語言,指出回應是透過網際網路搜尋體驗取得。For responses from the Bing Custom Search API, display language indicating the response was obtained through an internet search experience. 例如,您可以顯示如「深入了解此搜尋結果」的語言。For example, you can display language such as "Learn more about this search result.”
    • 以醒目方式顯示用來產生回應的完整查詢。Prominently display the full query used to generate the response.
    • 在回應的基礎來源包括醒目連結或類似的屬性,可能是直接或透過搜尋引擎 (bing.com、m.bing.com,或者是適用的自訂搜尋服務)。Include a prominent link or similar attribution to the underlying source of the response, either directly or through the search engine (bing.com, m.bing.com, or your custom search service, as applicable).
  • 您不可以自動化回應的傳輸。You may not automate the transfer of responses. 傳輸必須由使用者動作啟動,清楚地證明傳輸回應之意圖。A transfer must be initiated by a user action clearly evidencing an intent to transfer a response.
  • 您只可以讓使用者傳輸為了回應傳輸使用者查詢所顯示的回應。You may only enable a user to transfer responses that were displayed in response to the transferring user's query.

服務的持續性Continuity of service

請勿複製、儲存或快取搜尋 API 回應中的任何資料。Do not copy, store, or cache any data from Search API responses. 不過,若要啟用服務存取持續性和資料轉譯,您僅在下列情況下才可以保留結果︰However, to enable continuity of service access and data rendering, you may retain results solely under the following conditions:

裝置Device

您可讓使用者在裝置上保留結果,惟必須少於 (i) 查詢時間起的 24 小時,或 (ii) 直到使用者提交另一個查詢以更新結果,前提是保留的結果只可用於︰You may enable a user to retain results on a device for the lesser of (i) 24 hours from the time of the query, or (ii) until a user submits another query for updated results, provided that retained results may be used only:

  • 讓使用者存取先前在該裝置上傳回給該使用者的結果 (例如,發生服務中斷時)。To enable the user to access results previously returned to that user on that device (for example, in case of service interruption).
  • 根據該使用者的訊號,在預期到使用者需求而個人化的情況下,儲存主動式查詢所傳回的結果 (例如,發生預期的服務中斷時)。To store results returned for your proactive query personalized in anticipation of the user's needs, based on that user's signals (for example, in case of anticipated service interruption).

Server (伺服器)Server

只有在下列情況,才可以在您控制的伺服器上,安全地保留單一使用者特定的結果,且只能顯示保留的結果︰You may retain results specific to a single user securely on a server you control, and display the retained results only:

  • 讓先前傳回給解決方案中的該使用者,存取自己的結果歷程記錄報告。To enable the user to access a historical report of results previously returned to that user in your solution. 結果不得 (i) 從使用者初始查詢時間開始保留超過 21 天,也不得 (ii) 為回應使用者的全新或重複查詢而顯示結果。The results may not be (i) retained for more than 21 days from the time of the end user's initial query, and (ii) displayed in response to a user's new or repeated query.
  • 根據該使用者的訊號,在預期到使用者需求而個人化的情況下,儲存主動式查詢所傳回的結果。To store results returned for your proactive query personalized in anticipation of the user's needs, based on that user's signals. 您可以儲存這些結果,惟必須少於 (i) 查詢時間起的 24 小時,或 (ii) 直到使用者提交另一個查詢以更新結果。You can store these results for the lesser of (i) 24 hours from the time of the query, or (ii) until a user submits another query for updated results.

每次保留時,特定使用者的結果不得與其他使用者的結果混合。Whenever retained, results for a specific user cannot be commingled with results for another user. 也就是說,必須分開保留及傳遞每位使用者的結果。That is, the results of each user must be retained and delivered separately.

一般General

對於所有保留結果的呈現︰For all presentation of retained results:

  • 包含清楚、確實的查詢傳送時間通知。Include a clear, visible notice of the time the query was sent.
  • 請以按鈕或類似的方法,讓使用者可重新查詢並取得更新的結果。Present the user with a button or similar means to re-query and obtain updated results.
  • 在結果的呈現方式中保留 Bing 商標。Retain the Bing branding in the presentation of the results.
  • 刪除指定時段內儲存的結果 (並視需要使用新的查詢重新整理)。Delete (and refresh with a new query if needed) the stored results within the timeframes specified.

非顯示 URL 探索Non-display URL discovery

您只能就探索來自您的使用者或客戶查詢之回應資訊來源 URL 的目的,在非網際網路搜尋體驗中使用搜尋回應。You may only use search responses in a non-internet search experience for the sole purpose of discovering URLs of sources of information responsive to a query from your user or customer. 在下列情況,您可以在您提供的報告或類似回應中複製 URL:You may copy such URLs in a report or similar response you provide:

  • 只可提供給該使用者或客戶,以回應該查詢。Only to that user or customer, in response to that query.
  • 只有在該 URL 包含大量的額外有價值內容,且與查詢相關時。Only if it includes significant additional valuable content, relevant to the query.

先前章節的搜尋 API 使用和顯示需求,不適用於此非顯示用途,除非有下列情形︰The previous sections of Search APIs use and display requirements do not apply to this non-display use, except for the following:

  • 除上面所述受限制的 URL 複製外,請勿快取、複製或儲存來自或衍生自搜尋回應的任何資料或內容。Do not cache, copy, or store any data or content from, or derived from, the search response, other than the limited URL copying described previously.
  • 請確保您所使用從搜尋 API 收到的資料 (包含 URL) 不違反任何相關法律或第三方權利。Ensure your use of data (including the URLs) received from the Search APIs does not violate any applicable laws or third-party rights.
  • 請勿使用來自搜尋 API 的資料 (包含 URL) 作為任何搜尋索引、機器學習或類似演算法作業的一部分。Do not use the data (including the URLs) received from the Search APIs as part of any search index or machine learning or similar algorithmic activity. 請勿使用這項資料來建立定型、評估或改善您或第三方可能提供的全新或現有服務。Do not use this data to create train, evaluate, or improve services that you or third parties might offer.

GDPR 合規性GDPR compliance

關於受限於歐盟一般資料保護規定 (GDPR) 的任何個人資料,以及與呼叫搜尋 API、Bing 拼字檢查 API 或 Bing 自動建議 API 相關而處理的任何個人資料,您了解您與 Microsoft 在 GDPR 規範下是獨立的資料控制者。With respect to any personal data subject to the European Union General Data Protection Regulation (GDPR) and that is processed in connection with calls to the Search APIs, Bing Spell Check API, or Bing Autosuggest API, you understand that you and Microsoft are independent data controllers under the GDPR. 您獨立負責您的 GDPR 合規性。You are independently responsible for your compliance with the GDPR.