決定您的發佈選項Determine your publishing option

您為供應項目選擇的發佈選項,與資格需求和市集 GTM 權益直接相關。The publishing option that you choose for your offer relates directly to both the eligibility requirements and marketplace GTM benefits. 更重要的是,選取 [發佈選項] 和 [供應專案類型] 會定義使用者與您的 marketplace 供應專案互動的方式。More importantly, the selection of publishing option and offer type defines how users will interact with your marketplace offer.

若要設定您的供應專案,您必須瞭解下列主要的 marketplace 概念:發佈選項、供應專案類型和設定,以及可管理您的供應專案在 marketplace 店面中呈現方式和位置的動作。To configure your offer, you’ll need to understand the following key marketplace concepts: the publishing options, offer types and configuration, and calls-to-action that will govern how and where your offer is presented in the marketplace storefronts.

在本文中,您將了解…In this article, you will learn…

  • 如何為解決方案決定適當的店面How to determine the appropriate storefront for your solution
  • 每個店面中有哪些發佈選項和呼籲行動可用Which publishing options and calls-to-action are available in each storefront
  • 每個發佈選項有哪些供應項目類型可用Which offer types are available for each publishing option

為您的解決方案選取店面、發佈選項和供應項目類型Selecting a storefront, publishing option, and offer type for your solution

選取發佈選項之前,請務必了解市集解決方案、應用程式和服務的店面資格需求:Before you select a publishing option, it’s important to understand the storefront eligibility requirements for marketplace solutions, apps, and services:

Azure Marketplace應用程式是針對 Azure 建立或建立的技術「建立區塊」解決方案,適用于 IT 或開發人員。Azure Marketplace applications are technical “building-block” solutions built-on or built-for Azure and intended for an IT or developer audience. Azure Marketplace 諮詢服務是專業服務供應項目,協助客戶開始使用或加速使用 Azure。Azure Marketplace consulting services are professional services offerings that help customers get started with or accelerate the use of Azure.

AppSource 應用程式是企業營運解決方案,可以內建於 Azure 或針對下列項目建置:Dynamics 365、Office 365、Power BI 或 Power Apps。AppSource applications are line-of-business solutions that can be built-on Azure or built-for: Dynamics 365, Office 365, Power BI, or Power Apps. AppSource 諮詢服務是專業服務供應項目,協助客戶開始使用或加速使用 Dynamics 365 和 Power BI。AppSource consulting services are professional services offerings that help customers get started with or accelerate usage of Dynamics 365 and Power BI.

了解店面選取範圍Understand storefront selection

您的供應專案將在其中呈現的店面、Azure Marketplace 和/或 AppSource,將會由您的供應專案詳細資料和目標物件,以及您在建立供應專案時所選取的類別和產業自動決定。The storefront where your offer will be presented, Azure Marketplace and/or AppSource, will be automatically determined by your offer details and target audience, as well as the categories and industries selected by you when creating your offer.

注意

「跨清單」(僅適用於 SaaS App):當清單型或試用型供應項目符合技術和商務使用者對象的準則時,您的供應項目就會同時列在兩者的店面中。“Cross-listing” (for SaaS Apps only): when a list or trial-based offer meets the criteria for both a technical and business user audience, your offer will be listed in both storefronts. 在下方深入了解發佈選項。Learn more about the publishing options below.

選擇發佈選項Choose a publishing option

可用的發行選項提供不同的客戶參與,同時讓您存取潛在客戶共用和商業 marketplace 權益The publishing options available offer differentiated customer engagement while giving you access to lead sharing and commercial marketplace benefits. 請注意與發佈選項對應的呼籲行動:Note the calls-to-action that correspond with the publishing option:

發行選項Publishing option 描述Description
清單List 應用程式或服務的簡易清單,可讓市集使用者向您要求透過與我連絡呼籲行動,與客戶聯繫。Simple listing of your application or service that enables a marketplace user to request you to connect with the customer via the Contact Me call-to-action.
試用版Trial 使用 marketplace 來增強探索功能並自動布建解決方案的試用體驗,讓潛在使用者在購買之前,在有限的時間內免費使用您的 SaaS、IaaS 或 Microsoft 應用程式內體驗。Use marketplace to enhance discoverability and automate provisioning of your solution’s trial experience, enabling prospective users to use your SaaS, IaaS, or Microsoft in-app experience at no cost for a limited time before they buy. 用於試用發佈選項的呼籲行動有:免費試用試用產品The calls-to-action used for the trial publishing option are either: Free Trial or Test Drive.
BYOLBYOL 使用 marketplace 來增強探索功能並自動布建您的解決方案,並分別完成財務交易。Use marketplace to enhance discoverability and automate provisioning of your solution, and complete the financial transaction separately. BYOL 供應專案類型適用于內部部署至雲端的遷移。BYOL offer types are ideal for on-premises to cloud migrations. 動作的呼叫會立即取得The call to action is Get it Now.
交易Transact 當客戶選取 [立即取得] 動作時,您的應用程式會在 azure 上執行,並可將資源直接布建到客戶的 Azure 訂用帳戶中。Your application runs on Azure and can be provisioned as a resource directly into the customer’s Azure subscription when the customer selects the Get it Now call to action. 您可以透過客戶選擇的付款方式和條款,選擇性地購買軟體並支付授權費用;也可以讓客戶限時存取免費軟體試用 (僅適用於 Azure Marketplace)。Your software license fees can optionally be purchased and billed via the customer’s choice of payment instrument and terms, and you can choose to offer time-limited access to your Free Software Trial (only available for Azure Marketplace.)

注意

當使用交易發佈選項時,請務必了解定價、計費、發票處理和付款考量,然後再選取供應項目類型與建立供應項目。When using the Transact publishing option, it is important to understand the pricing, billing, invoicing, and payout considerations before selecting an offer type and creating your offer. 檢閱市集計費與商業考量文章以深入了解Review the Marketplace Billing and Commercial Considerations article to learn more.

後續步驟Next steps

  • 一旦您決定發佈選項,就能夠選取要用於展示供應項目的供應項目類型Once you decide on a publishing option, you are ready to select the offer type that will be used to present your offer.
  • 請依據供應項目類型區段,檢閱發佈選項中的資格需求,以完成供應項目的選取和設定。Review the eligibility requirements in the publishing options by offer type section to finalize the selection and configuration of your offer.
  • 請依據店面檢閱發佈模式,以取得解決方案如何對應至供應項目類型和組態的範例。Review the publishing patterns by storefront for examples on how your solution maps to an offer type and configuration.