決定您的發佈選項Determine your publishing option

您為供應項目選擇的發佈選項,與資格需求和市集 GTM 權益直接相關。The publishing option that you choose for your offer relates directly to both the eligibility requirements and marketplace GTM benefits. 更重要的是,Cloud Partner 入口網站中發佈選項和供應項目類型的選取項目,會定義使用者與市集供應項目互動的方式。More importantly, the selection of publishing option and offer type in the Cloud Partner Portal defines how users will interact with your marketplace offer.

您可以藉由在 Cloud Partner 入口網站中選取供應項目類型,然後建立市集供應項目,以啟用發佈選項。You can enable publishing options by selecting an offer type and then creating a marketplace offer in the Cloud Partner Portal. 若要執行這個操作,您必須了解下列主要市集概念:發佈選項、供應項目類型和組態及呼籲行動,這些項目控制您的供應項目在市集店面展示的方式和位置。To do this, you’ll need to understand the following key marketplace concepts: the publishing options, offer types and configuration, and calls-to-action that will govern how and where your offer is presented in the marketplace storefronts.

注意

上表描述您的解決方案或服務如何對應到用來在市集中展示供應項目的店面、發佈選項和供應項目類型。The table above describes how your solution or service maps to the storefront, publishing option, and offer type used to present your offer in marketplace.

在本文中,您將了解…In this article, you will learn…

  • 如何為解決方案決定適當的店面How to determine the appropriate storefront for your solution
  • 每個店面中有哪些發佈選項和呼籲行動可用Which publishing options and calls-to-action are available in each storefront
  • 每個發佈選項有哪些供應項目類型可用Which offer types are available for each publishing option

為您的解決方案選取店面、發佈選項和供應項目類型Selecting a storefront, publishing option, and offer type for your solution

選取發佈選項之前,請務必了解市集解決方案、應用程式和服務的店面資格需求:Before you select a publishing option, it’s important to understand the storefront eligibility requirements for marketplace solutions, apps, and services:

Azure Marketplace 應用程式是 Azure 內建或針對 Azure 建置的技術「建置組塊」。Azure Marketplace applications are technical “building-block” solutions built-on or built-for Azure. Azure Marketplace 諮詢服務是專業服務供應項目,協助客戶開始使用或加速使用 Azure。Azure Marketplace consulting services are professional services offerings that help customers get started with or accelerate the use of Azure.

AppSource 應用程式是企業營運解決方案,可以內建於 Azure 或針對下列項目建置:Dynamics 365、Office 365、PowerBI 或 Power Apps。AppSource applications are line-of-business solutions that can be built-on Azure or built-for: Dynamics 365, Office 365, PowerBI, or Power Apps. AppSource 諮詢服務是專業服務供應項目,協助客戶開始使用或加速使用 Dynamics 365 和 Power BI。AppSource consulting services are professional services offerings that help customers get started with or accelerate usage of Dynamics 365 and Power BI.

一旦註冊成為發行者並且收到 Cloud Partner 入口網站的存取權,用以建立、設定及發佈市集供應項目,您就可以:Once you have registered to become a publisher and have received access to the Cloud Partner Portal for creating, configuring, and publishing marketplace offers, you will:

    1. 了解如何決定供應項目的店面Understand how the storefront for your offer will be determined
    2. 為您的供應項目選擇發佈選項Choose a publishing option for your offer
    3. 選取供應項目類型並檢閱資格需求Select an offer type and review the eligibility requirements
    4. 在 Cloud Partner 入口網站中建置及設定要發佈的供應項目Build and configure your offer for publishing in the Cloud Partner Portal

了解店面選取範圍Understand storefront selection

系統會依據您的供應項目詳細資料和目標對象,以及當您在 Cloud Partner 入口網站中建立供應項目時選取的類別和產業,自動判斷展示供應項目所在的店面 (Azure Marketplace 和/或 AppSource)。The storefront where your offer will be presented, Azure Marketplace and/or AppSource, will be automatically determined by your offer details and target audience, as well as the categories and industries selected by you when creating your offer in the Cloud Partner Portal.

注意

「跨清單」(僅適用於 SaaS App):當清單型或試用型供應項目符合技術和商務使用者對象的準則時,您的供應項目就會同時列在兩者的店面中。“Cross-listing” (for SaaS Apps only): when a list or trial-based offer meets the criteria for both a technical and business user audience, your offer will be listed in both storefronts. 在下方深入了解發佈選項。Learn more about the publishing options below.

選擇發佈選項Choose a publishing option

可用的發佈選項會提供差異化客戶參與,同時給予您潛在客戶共用和進入市場權益的存取權。The publishing options available offer differentiated customer engagement while giving you access to lead sharing and Go-To-Market benefits. 在使用 Cloud Partner 入口網站建立市集供應項目之前,請從三個可行的發佈選項中選取。Select from three possible publishing options before using the Cloud Partner Portal to create a marketplace offer. 請注意與發佈選項對應的呼籲行動:Note the calls-to-action that correspond with the publishing option:

發行選項Publishing option 說明Description
清單List 應用程式或服務的簡易清單,可讓市集使用者向您要求透過與我連絡呼籲行動,與客戶聯繫。Simple listing of your application or service that enables a marketplace user to request you to connect with the customer via the Contact Me call-to-action.
試用版Trial 使用市集來增強曝光度,並且將佈建應用程式的試用體驗自動化,讓潛在使用者在購買之前,在一段有限的時間內免費使用您的 SaaS、IaaS 或 Microsoft 應用程式內體驗。Use marketplace to enhance discoverability and automate provisioning of your application’s trial experience, enabling prospective users to use your SaaS, IaaS, or Microsoft in-app experience at no cost for a limited time before they buy. 用於試用發佈選項的呼籲行動有:免費試用試用產品The calls-to-action used for the trial publishing option are either: Free Trial or Test Drive.
交易Transact 您的應用程式是在 Azure 上執行,當客戶選取「立即取得」呼籲行動時,可用資源形式直接佈建到客戶的 Azure 訂用帳戶中。Your application runs on Azure and can be provisioned as a resource directly into the customer’s Azure subscription when the customer selects the Get it Now call to action. 您可以透過客戶選擇的付款方式和條款,選擇性地購買軟體並支付授權費用;也可以讓客戶限時存取免費軟體試用 (僅適用於 Azure Marketplace)。Your software license fees can optionally be purchased and billed via the customer’s choice of payment instrument and terms, and you can choose to offer time-limited access to your Free Software Trial (only available for Azure Marketplace.)

注意

當使用交易發佈選項時,請務必了解定價、計費、發票處理和付款考量,然後再選取供應項目類型與建立供應項目。When using the Transact publishing option, it is important to understand the pricing, billing, invoicing, and payout considerations before selecting an offer type and creating your offer. 檢閱市集計費與商業考量文章以深入了解Review the Marketplace Billing and Commercial Considerations article to learn more.

後續步驟Next steps

  • 一旦您決定發佈選項,就能夠選取要用於展示供應項目的供應項目類型Once you decide on a publishing option, you are ready to select the offer type that will be used to present your offer.
  • 請依據供應項目類型區段,檢閱發佈選項中的資格需求,以完成供應項目的選取和設定。Review the eligibility requirements in the publishing options by offer type section to finalize the selection and configuration of your offer.
  • 請依據店面檢閱發佈模式,以取得解決方案如何對應至供應項目類型和組態的範例。Review the publishing patterns by storefront for examples on how your solution maps to an offer type and configuration.
  • 請登入 Cloud Partner 入口網站,以建立及設定您的供應項目。Log in to the Cloud Partner Portal to create and configure your offer.