Azure Marketplace 和 AppSource 發行指南Azure Marketplace and AppSource publishing guide

Marketplace 發行指南的目的是協助新的與現有的發行者了解如何使用 Azure MarketplaceMicrosoft AppSource 中的店面來列出應用程式和服務,與 Microsoft 合作提升業績。The Marketplace publishing guide is designed to help new and existing publishers learn how to use storefronts in the Azure Marketplace and Microsoft AppSource to grow their business in partnership with Microsoft by listing applications and services.

注意

此處的 Marketplace 泛指 Azure Marketplace 和 AppSource。The Marketplace here refers to both Azure Marketplace and AppSource. 如需詳細資訊,請參閱一個市集,二間店面See One Marketplace, two storefronts for more information.

本指南涵蓋下列主題:This guide covers the following topics:

  • Marketplace 是什麼及其運作方式What the Marketplace is and how it works
  • Azure Marketplace 與 AppSource 店面之間的差異The difference between Azure Marketplace and AppSource storefronts
  • 參與 Marketplace 的優點The benefits of participating in the Marketplace
  • 如何成為發行者並列出應用程式或服務How to become a publisher and list your application or service
  • 如何拓展業務How to grow your business

本指南內含技術和商務資訊,會逐步說明您在列出應用程式和服務之前所需執行的步驟。This guide contains both technical and business information about the steps you need to take before you list your applications and services. 請使用目錄來移至本指南的不同小節,並直接前往重要主題。Use the table of contents to go to different sections of the guide and to go directly to key topics.

若有 Azure Marketplace 和 AppSource 的相關問題,請以 [問題類型] > [Marketplace 上線] 類型傳送訊息給我們。For questions about the Azure Marketplace and AppSource, send us a message under Problem Type > Marketplace Onboarding.  我們的 Marketplace 發行者上線團隊十分樂意提供協助! Our Marketplace Publisher Onboarding Team will be happy to help!

參與 Marketplace 的優點Benefits of participating in the Marketplace

Marketplace 是與 Microsoft 共同舉辦上市活動的跳板,有助於促進業務成長。The Marketplace is the launch pad for joint go-to-market activities with Microsoft that can help accelerate your business growth. 利用上市推廣、創造需求及聯合銷售與行銷,您的 Marketplace 供應項目可成為雲端商務引擎的中心。By using launch promotion, demand generation, and joint sales and marketing, your Marketplace offers can be the centerpiece of your cloud business engine. 參與 Marketplace 無需任何費用。There are no fees for participating in the Marketplace.

我們的目標是要連接 Microsoft 客戶與合作夥伴生態系統所提供的最佳解決方案。Our goal is to connect Microsoft customers with the best solutions that our partner ecosystem offers. 為了實現目標,從上線到發行,再到發展業務的整個過程,我們都會提供支援。To do that, we support you throughout your journey, from onboarding to publishing and growth.

利用 Marketplace 功能來拓展業務。Take advantage of the capabilities in the Marketplace to grow your business.

拓展新市場和區段,創造新的銷售商機Expand to new markets and segments and generate new sales opportunities

將 Marketplace 當做解決方案組合的行銷管道,打通新市場、區隔,並觸及 Microsoft 雲端使用者。Use the Marketplace as a channel to access new markets, segments, and Microsoft cloud users with your portfolio of solutions. 產生新的行銷潛在客戶,並培養潛在客戶以創造銷售商機。Generate new marketing leads, and nurture new leads to sales opportunities. 可受益於聯合行銷和銷售活動的優勢,吸引更多客戶關注。Benefit from joint marketing and sales activities to get more customers.

提高商務價值並擴大現有和新客戶的交易規模Enhance business value and increase deal size with existing and new customers

將工作負載移動到雲端之後,開始解決客戶的問題,藉機追加銷售與交叉銷售您的解決方案。Upsell and cross-sell your solutions by addressing customer problems after you move workloads to the cloud. 透過 Marketplace 銷售或部署解決方案,即能夠以特定工作負載和產業實例為目標來銷售完整的解決方案,進而縮短銷售週期、提高專案效率並增加交易獲利率。If you sell or deploy through the Marketplace, you can reduce sales cycles, accelerate projects, and increase deal profitability by selling complete solutions that target specific workloads and industry scenarios.

取得可操作的深入解析Get actionable insights

透過 Marketplace 提供的見解和分析,了解產品系列的績效表現。Get insights on the performance of your listings through the insights and analytics that are available to you through the Marketplace. 可進一步了解行銷活動績效、訂單與支出,並了解如何讓解決方案的行銷活動發揮最大效益。Get more information about campaign performance, orders and payouts, and how to maximize campaign activities for your solution.

Marketplace 的上市權益Marketplace go-to-market benefits

新刊登在 Marketplace 中的商品會享有多樣化的免費權益,以協助合作夥伴在 Marketplace 中拓展業務。New listings in the Marketplace are eligible for a diverse set of free benefits to help partners grow their business in the Marketplace. 這些權益分為以下類別:These benefits fall into the following categories:

  • 技術:提供應用程式上市所需的一切資源。Technical: Everything you need to get your application ready for launch. 從技術支援、應用程式設計與架構設計,乃至開發與測試所需的 Azure 點數,全都包括在內。From technical support, application design, and architecture design, to Azure credits for development and testing.

  • 共同行銷:推出供應項目所需的各種資源。Co-marketing: Everything you need to launch your offer. 免費取用 Microsoft Go-to-Market Launch Fundamentals,協助您發售及促銷解決方案。Access free Microsoft Go-To-Market Launch Fundamentals to help you launch and promote your solution. 您還可以參加其他 Microsoft 行銷活動,獲得在 Marketplace 中列為精選項目的機會。You might also be eligible for additional Microsoft marketing campaign inclusion and opportunities to be featured in the Marketplace.

  • 共同銷售:展開您的旅程或加快腳步,透過 Marketplace 與 Microsoft 合作銷售您的產品。Co-selling: Begin or accelerate your journey to selling with Microsoft through the Marketplace. 可取用各種方案與支援,與 Microsoft 團隊一同推動聯合銷售。Access programs and support to drive joint sales with Microsoft teams.

提交解決方案到 Marketplace 之後,我們的上線團隊便會連絡您,為您的發行體驗提供支援。After you submit your solution to the Marketplace, our onboarding team contacts you to support your publishing experience. 請參閱如何建立合作夥伴中心帳戶如需詳細資訊。See how to create a Partner Center account for more information.

如需 Microsoft Go-To-Market 權益的詳細資訊,以及在 Marketplace 上拓展業務的方式,請參閱 Microsoft Go-To-Market ServicesFor more information about Microsoft Go-To-Market benefits and ways to grow your business in the Marketplace, see Microsoft Go-To-Market Services.

後續步驟Next steps

探索左側的目錄,檢閱雲端市集主題的深入資訊。Review in-depth information on cloud marketplace topics by exploring the table of contents to the left.