案例研究-AfterNow 的流程Case study - AfterNow's process

AfterNow,我們會與您合作,讓您的想法和抱負成為可供市場使用的具體、完全營運的產品和體驗。At AfterNow, we work with you to turn your ideas and aspirations into concrete, fully operational products and experiences ready for the market. 但是在撰寫一行程式碼之前,我們會透過名為構想的程式建立藍圖。But before we write a single line of code, we create a blueprint through a process called envisioning.

什麼是構想?

什麼是構想?What is Envisioning?

構想是用於產品設計的概念發想流程。Envisioning is an ideation process used for product design. 我們將大型的概念集區簡化為一或數個計算實際的概念,以執行。We streamline a large pool of ideas into one -- or a few -- calculated, realistic concepts to execute.

這項程式將會帶來很多問題和阻礙,而這些問題和阻礙最終都會出現在產品中。This process will bring to light many problems and blockers that would have eventually come up in the product. 提早且很快就能節省大量的時間和金錢。Failing early and fast ultimately saves a lot of time and money.

在整個過程中,我們將為您提供有關群組構想和結果的附注。Throughout this process, we'll provide you with notes on the group’s ideas and findings. 當我們完成時,您會收到腳本的檔,以及我們「採取行動」步驟的影片,也就是模擬建議的產品。When we're done, you'll receive a document of a script and a video of our "act it out" step, a simulation of the proposed product in action. 這些是您產品的具體藍圖,也就是您可以保留的架構。These are concrete blueprints to your product -- a framework you can keep. 在理想的情況下,下一步是讓我們建立產品,讓我們測試並體驗實際的交易。Ideally, the next step is for us to build the product, which lets us test and experience the real deal.

以下是每日播放程式、每個步驟所需的時間,以及您在小組中需要的人員。Here's a daily play-by-play of the process, how long each step takes, and who you'll need on your team.

構想參與者

構想參與者Envisioning participants

請務必為此程式選取正確的參與者。It's important to select the right participants for this process. 此數目可能會有所不同,但建議您將其保留在七人之下,以提升效率。The number can vary, but we recommend keeping it under seven people for the sake of efficiency.

Decider (重要) -Decider 是群組中的重要人員。Decider (critical) - The Decider is an important person to have in the group. 他或她是進行最後決策的人,如果在程式 (期間有判定,通常是創辦人、產品經理或設計) 的負責人。He or she is the one who will be making the final decision or tipping the scale if there is an indecision during the process (typically the CEO, founder, product manager, or head of design). 如果他們無法參與整個程式,請將他最適合用來處理該角色。If they aren’t able to participate for the entire process, appoint someone most fit to take on the role.

財務 (選擇性) -可解釋如何投資專案的人員。Finance (optional) - Someone who can explain how the project is funded.

行銷 (選擇性) -負責公司訊息的人員。Marketing (optional) - Someone who crafts the company’s messages.

客戶 (重要) -經常與客戶交談的人,也可以是他們的提倡者。Customer (important) - Someone who talks to customers frequently and can be their advocate.

技術/物流 (重要) -瞭解公司可建立及交付內容的人員。Tech/logistics (important) - Someone who understands what the company can build and deliver.

設計 (重要) -設計貴公司所做產品的人員。Design (important) - Someone who designs the product your company makes.

第1天-地圖DAY 1 - Map

列出目標 & 條件約束;設定長期目標-5 分鐘List goals & constraints; set a long-term goal - 5 min

如果我們是完全開放式的,我們的長期目標是什麼?If we were being completely optimistic, what is our long-term goal? 為什麼我們要在混合的現實中建立此解決方案,並嘗試解決哪些問題?Why are we building this solution in mixed reality and what problems are we trying to solve?

列出短期衝刺問題-5 分鐘List sprint questions - 5 min

稍微瞭解一下,並列出問題格式的恐懼。Get a bit pragmatic and list out fears in question format. 如何失敗?How could we fail? 若要符合長期目標,該怎麼辦?To meet the long-term goal, what has to be true? 如果專案失敗,可能會造成這種情況?If the project failed, what may have caused that?

製作流程地圖-最多1小時Make a flow map - Up to 1 hour

這是粗略的功能性地圖, (不是) 詳細的資訊。This is a rough, functional map (not detailed). 我們會將左邊的所有使用者類型和右邊的結尾都寫下來。We write all of the user types on the left and the endings on the right. 接著,我們會在中間以單字和箭號連接它們,以顯示使用者與產品的互動方式。Then we connect them in the middle with words and arrows showing how users interact with the product. 這是在5-15 步驟中完成。This is done in 5-15 steps.

訪談專家 & 記筆記Interview experts & take notes

此練習的目標是要加強我們對問題的集體瞭解。The goal of this exercise is to enhance our collective understanding of the problem. 在這裡,我們可以將專案新增至地圖,並修正任何錯誤。Here we can add things to the map and fix any mistakes on it. 如果可以更詳細地展開流程的一部分,我們會與專家討論。If part of the flow can be expanded in more detail, we talk to the expert.

這項程式的最佳作法是在我們 (HMW) 格式的情況下,取得個別的附注。Our best practice for this process happens when we take individual notes in How might we (HMW) format. HMW 是在70s 中由 P&G 所開發的技術。HMW is a technique developed by P&G in the 70s. 它是一種以問題形式來撰寫的方法,最終會產生組織和優先順序的附注。It's a method of note taking in the form of a question which ultimately results in organized and prioritized notes. 我們將在每個便箋中記下一項構想,其開頭為「如何」一詞。We will jot down one idea per sticky note which starts with the phrase, "How might we." 例如,我們會如何在混合現實中傳達 [您的公司] 的值?For example, how might we communicate the values of [your company] in mixed reality?

組織與決定Organize and decide
組織與決定Organize and decide

整理 HMW 便箋Organize HMW notes

我們會採用所有「如何」的附注,並將它們放在牆上。We take all the "How might we" notes and stick them onto a wall. 接著,我們會將它們分類成明顯的主題。We will then categorize them into noticeable themes as they emerge.

投票 HMW 注意事項Vote on HMW notes

一旦所有筆記都在適當的類別中,我們就會針對我最愛的問題進行投票。Once all the notes are in their appropriate categories, we will vote on our favorite questions. 每個人都會收到兩個投票;Decider 會取得四個投票。Everyone gets two votes; the Decider gets four votes.

挑選目標Pick a target

將最重要的客戶和一個目標時刻放在地圖上,並查看短期衝刺的初始問題。Circle the most important customer and one target moment on the map and look over the initial questions for the sprint. Decider 具有進行呼叫的工作。The Decider has the task of making the call.

第2天-草圖DAY 2 - Sketch

現有的產品示範Existing product demos

短期衝刺群組中的每個人都會研究他們喜歡的現有產品,以解決類似我們所處理的問題。Everyone in the sprint group will research existing products they like that solve similar problems to the ones we’re tackling. 接著,我們會示範對群組其餘部分的結果。We'll then demo our findings to the rest of the group. 這可讓我們瞭解我們覺得有趣的功能。This gives us a good idea of the features we find interesting.

注意事項Notes

我們花了20分鐘的時間,以無訊息方式進行收集便箋的空間。We spend 20 minutes silently walking around the room to gather notes.

靈感Ideas

我們花了20分鐘的時間私下 jotting 一些粗略的想法。We spend 20 minutes privately jotting down some rough ideas.

不可思議的8秒Crazy 8s

我們花了八分鐘的時間建立八個畫面格。We spend eight minutes creating eight frames. 這就是我們在每個框架中快速描繪出其中一個最佳想法的地方。This is where we rapidly sketch a variation of one of our best ideas in each frame.

方案Solution

我們花了30分鐘的草圖分鏡腳本。We spend 30 minutes sketching storyboards. 我們會從不可思議的8秒取得最佳的想法變化,並建立三個面板的靈感分鏡腳本。We take the best variations of ideas from Crazy 8s and create a three-panel storyboard of the idea.

草圖分鏡腳本Sketching storyboards
草圖分鏡腳本Sketching storyboards

第3天-決定DAY 3 - Decide

這一天牽涉到許多一起評論和投票。This day involves a lot of critiquing and voting. 以下是細目:Here's the breakdown:

Quiet 一起評論Quiet critiquing

我們將磁帶解決方案帶到牆上,並花時間以無訊息方式查看。We tape solutions onto the wall and take time to look at them silently. 每個人都有時間查看所有的草圖之後,我們將共同建立熱度圖。After everyone has gotten time to look at all the sketches, we will collectively create a heat map. 每個人都會將標示放在想要的草圖上。Each person puts marks on the sketches they like. 這可以是整個流程或流程的區域。This can be the entire flow or an area of a flow.

討論 & 說明Discussion & explanations

我們會開始看到人們覺得有趣的熱度圖,並在每個有最多注意的草圖上花三分鐘的時間。We will begin to see a heat map of ideas people find interesting, and spend three minutes on each sketch that got the most attention. 人們可以公開他們喜歡特定草圖的原因,而在有誤解時可以正確傳達他們的想法。People can openly discuss why they like certain sketches and the artist can correctly convey their ideas when there is a misunderstanding. 這可以隨時呈現新的想法。This can surface new ideas at times.

在這個步驟中,我們也想要讓使用者有機會解釋沒有太多注意的想法。In this step we also want to give people opportunities to explain ideas that didn’t get a lot of attention. 有時候,您會發現有一名的 gem 在先前並不知道。Sometimes you'll find a gem in an idea people didn't really understand previously.

Straw 輪詢 & supervoteStraw poll & supervote

每個人都會以無訊息方式選擇其最愛的想法,並在準備好時,一次將一個標記放在最愛的人。Each person will silently choose their favorite idea and, when ready, people will place a mark on their favorite one all at once. 然後,Decider 會取得三個很大的點,以瞭解其最喜歡的概念。The Decider will then get three large dots for the idea he/she liked the most. Decider 所標示的是要成為原型的概念。The ones marked by the Decider are the ideas that are going to be prototyped.

第4天-原型DAY 4 - Prototype

準備Preparation

為了準備原型設計階段,我們將收集一種實體工具(非常類似子系的播放套件),以建立代表全像全像的立體物件。In preparation for the prototyping phase, we will gather an assortment of physical tools -- much like a child’s play kit -- to construct 3D objects that will represent holograms. 我們也會有實體工具,代表人們用來存取這些全像的硬體裝置。We will also have physical tools that represent the hardware devices people are using to access these holograms.

原型!Prototype!

準備腳本Prepare a script

為此原型編寫整個使用者流程的腳本,並決定將在 skit 中播放元件的動作專案。Script out the entire user flow for this prototype and decide on the actors that will be playing a part in the skit.

立即行動Act it out

實際處理使用者流程,其中牽涉到所有使用者合作物件的順序。Physically act out the user flow which involves all the user parties in the order they will be using it. 如此一來,我們就可以瞭解這項產品在建立時的可行程度。此外,也會帶出構想時可能忽略的一些主要 kinks。This gives us a good idea of how viable this product will be when we build it out. It will also bring to light some major kinks we may have overlooked when coming up with the idea.

關於作者About the author

Rafai Eddy, AfterNow Rafai EddyRafai Eddy
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