關於社群廣告About community ads

如果您的應用程式會顯示橫幅插入式廣告,您可以跨-升級您的應用程式與其他 Microsoft Store 中的應用程式的開發人員免費。If your app displays banner or banner interstitial ads, you can cross-promote your app with other developers with apps in the Microsoft Store for free. 我們將此功能稱為「社群廣告」。We call this feature community ads.

以下是此計劃的運作方式:Here's how this program works:

  • 在您選擇後到社群廣告,如下所述,您可以建立免費的社群廣告活動After you opt-in to community ads as described below, you can create a free community ad campaign. 您的應用程式接著會將分享促銷 ad 空間其他開發人員也選擇社群廣告。Your app will then share promotional ad space with other developers who also opt in to community ads. 您的應用程式將顯示參與社群廣告之其他開發人員所發佈的應用程式的廣告,而他們的應用程式也將會顯示您應用程式的廣告。Your app will show ads for apps published by other developers who participate in community ads, and their apps will show ads for your app.
  • 您可以透過在您的應用程式中顯示社群廣告來賺取其他應用程式中之推銷廣告空間的點數。You earn credits for promotional ad space in other apps by showing community ads in your app. 點數會依據以下程序計算:Credits are calculated according to the following process:
    • 對於可使用提供社群廣告之應用程式的每個國家與地區,國家或地區的目前市場利率 eCPM (每千個曝光數有效成本) 值會乘以您的應用程式在該國家或地區的社群廣告要求數。For each country or region where an app that is serving community ads is available, the current market-rate eCPM (effective cost per thousand impressions) value for the country or region is multiplied by the number of requests for community ads made by your app in that country or region. 此值就是您為您的應用程式在該國家或地區賺取的點數。This value is the credits you have earned for your app in that country or region.
    • 您在指定期間賺取的總點數等於您提供社群廣告的每個應用程式在每個國家或地區賺取之所有點數的總和。Your total credits earned for a given time period is equal to the sum of all credits earned in each country or region for each of your apps that is serving community ads.
  • 您的點數會平均分配給所有正在進行的社群廣告行銷活動,並且會依據您社群廣告行銷活動所針對之國家/地區的目前市場利率 eCPM 值,轉換成您應用程式的廣告曝光數。Your credits are divided equally across all active community ad campaigns, and are converted to ad impressions for your app based on the current market-rate eCPM values of the countries your community ad campaigns target.
  • 若要追蹤您 App 中社群廣告的績效,請參閱廣告效益報告To track the performance of the community ads in your app, refer to the advertising performance report.

選擇加入社群廣告Opt in to community ads

您可以建立您的應用程式的其中一個社群 ad 行銷活動之前,您必須選擇上Monetize > 應用程式內廣告頁面合作夥伴中心Before you can create a community ad campaign for one of your apps, you must opt in on the Monetize > In-app ads page in Partner Center.

若要參加社群廣告對 UWP 應用程式:To opt in to community ads for a UWP app:

  1. 選取您的應用程式中使用,並向下捲動至 ad 單元中繼設定Select an ad unit that you are using in the app and scroll down to Mediation settings.

  2. 如果讓 Microsoft 將我的設定最佳化已選取,社群廣告會為您的 ad 單元自動啟用。If Let Microsoft optimize my settings is selected, community ads are enabled for your ad unit automatically. 否則,請選取基準組態或市場特定的組態目標下拉式清單,然後再檢查Microsoft Community 廣告方塊中其他廣告網路清單。Otherwise, select the baseline configuration or a market-specific configuration in the Target drop-down and then check the Microsoft Community ads box in the Other ad networks list.

    注意

    您可以使用權數欄位,即可指定您想要顯示來自付費的網路與其他廣告網路,包括社群廣告的廣告的比率。You can use the Weight fields to specify the ratio of ads you want to show from paid networks and other ad networks including community ads.

完成選擇後,您不需要重新發行應用程式。You do not need to republish your app after making your selections. 一旦您已選擇加入,您可以在建立廣告活動時選取**[社群廣告 (免費)]** 做為行銷活動類型。Once you've opted in, you'll be able to select Community ad (free) as the campaign type when you create an ad campaign.