廣告績效報告Advertising performance report

合作夥伴中心中的 [廣告效能] 報表會顯示您的ad 單位的執行情況,包括「社區 ads」。The Advertising performance report in Partner Center shows how your ad units are performing, including community ads. 此報告會包含來自 UWP 應用程式中多個使用廣告流量分配的廣告提供者的資料。This report includes data from multiple ad providers in UWP apps that use ad mediation.

若要檢視這份報告,請展開左側瀏覽功能表的 [分析],然後選取 [廣告效益]To view this report, expand Analyze in the left navigation menu and then select Ad performance. 您可以在合作夥伴中心中查看這項資料,或按一下頁面上的箭號圖示來下載報表資料,以離線查看。You can view this data in Partner Center, or download the report data to view offline by clicking the arrow icons on the page. 或者,您也可透過程式設計方式使用我們的分析 REST API 中的取得廣告效益資料方法來擷取此資料。Alternatively, you can programmatically retrieve this data by using the get ad performance data method in our analytics REST API.

檢視廣告效益報告時,請注意過去三天的報告資料可能會隨著我們從不同來源接收並處理新的資料而有所變更。When viewing the advertising performance reports, be aware that reporting data for the last three days might change as we receive and process new data from various sources. 此外,過去 90 天的資料都可能發生資料明細重列。Additionally, data restatements can happen up to 90 days in the past.

套用篩選條件Apply filters

在頁面頂端附近,您可以選取您想要顯示資料的時間週期。Near the top of the page, you can select the time period for which you want to show data. 預設選項是 30D(30 天),但您可以選擇在 3、6 或 12 個月期間顯示資料,或指定自訂的日期範圍。The default selection is 30D (30 days), but you can choose to show data for 3, 6, or 12 months, or for a custom data range that you specify.

您也可以展開 [篩選條件],依廣告單元、應用程式、廣告提供者和裝置類型篩選此頁面上的所有資料。You can also expand Filters to filter all of the data on this page by ad unit, app, ad provider, and device type. 您可選擇下列選項:You can choose from the following options:

  • 彙總:選擇如何彙總資料,以及如何進一步篩選。Aggregation: Choose how the report data is aggregated and how it may be filtered further. 根據預設,這個篩選條件會設為 [所有廣告單位]By default, this filter is set to All ad units. 您也可以選擇將此篩選條件變更為 [所有應用程式][所有廣告提供者],或者您也可以選擇依照您在其中使用廣告的特定應用程式來彙總。You can optionally change this filter to All apps or All ad providers, or you can choose to aggregate by a specific app in which you use ads.
  • 廣告提供者︰篩選報告以顯示特定廣告提供者的績效資料。Ad providers: Filter the report to performance data for certain ad providers. 根據預設,報告會來自所有廣告提供者的資料。By default, the report shows data from all ad providers. 如果您選擇 [彙總] 下拉式清單中的 [所有應用程式],此選項將會停用。This option will be disabled if you chose All ad providers in the Aggregation drop-down.
  • 裝置︰篩選報告以顯示特定裝置類型的績效資料。Device: Filter the report to performance data for certain device types. 根據預設,報告會顯示所有裝置類型的資料。By default, the report shows data for all device types.

整體效能Overall performance

本區段會根據您在報告篩選器中選取的廣告單元、應用程式以及廣告提供者,在圖表或世界地圖檢視中顯示廣告效能計量。This section displays ad performance metrics in a chart or world map view for the ad units, apps, and ad providers you have selected in the report filters.

若要切換至不同的資料檢視,請按一下 [整體效能] 區段頂端的 [圖表][地圖]To switch to a different view of the data, click Chart or Map at the top of the Overall performance section. 在地圖檢視中,比較深色的網底表示較高的值而比較淺色的網底表示較低的值。In the map view, darker shades represent higher values and lighter shades represent lower values. 您可以將游標暫留在地圖上特定的國家或地區上,以便分析所選取的衡量指標值。You can hover over a specific country or region on the map to analyze the value of the selected metric. 您也可以放大地圖上的任何區域,以檢視較小國家/地區的資料。You can also zoom in on any area of the map to view data for smaller countries.

您可以按一下 [圖表][地圖] 下拉式清單旁邊的篩選器圖示,縮小圖表或在地圖中顯示的資料範圍。You can refine the data shown in the chart or map by clicking the filter icon next to the Chart or Map drop-down. 此篩選器可讓您選擇最多六個不同的廣告單元、應用程式或廣告提供者,以在圖表或在地圖檢視中進行比較。This filter enables you to choose from up to six different ad units, apps, or ad providers to compare in the chart or map view. 您可以在此篩選器中選擇的資料類型,取決於您在報告頂端的 [彙總] 最上層篩選器中選取的項目。The type of data you can choose from in this filter depends on what you selected for the Aggregation top-level filter at the top of the report.

整體效能明細Overall performance breakdown

這個區段會顯示表格,其中包含您在報告中選取的篩選器所指定資料集的所有廣告效能計量。This section displays a table that contains all the ad performance metrics for the data set specified by the filters you have selected in the report.

效能度量Performance metrics

廣告效能報告包含下列效能計量資料。The Advertising performance report includes data for the following performance metrics. 某些計量只會針對某些廣告提供者顯示。Some metrics are shown only for certain ad providers.

計量Metric 描述Description
估計營收Estimated revenue 您從應用程式上播放廣告所收到的估計金額。The estimated amount of money you received from the ads running on your app.
eCPMeCPM 每千個曝光數的有效成本。Effective cost per thousand impressions.
RequestsRequests 從您的應用程式傳送廣告要求的次數。The number of times an ad request was sent from your app.
曝光數Impressions 廣告顯示在您應用程式中的次數。The number of times an ad was shown in your app.
投放率Fill rate 從顯示廣告所在的應用程式傳送廣告要求的百分比。The percentage of ad requests sent from your app in which an ad was shown.
點擊Clicks 使用者點閱您應用程式中的廣告的次數。The number of times someone clicked on an ad in your app.
CTRCTR 點閱率,即廣告點閱數除以曝光數。Click-through rate, meaning the number of times an ad was clicked, divided by the number of impressions.
ViewabilityViewability 可在您的應用程式中看到的廣告閱聽百分比。The percentage of ad impressions that are viewable in your app. 如需如何計算此值的詳細資訊,請參閱將 您的 ad 單位 Viewability 優化For more details about how this value is calculated, see Optimize the viewability of your ad units.
賺取的點數Credits earned 如果您執行社群廣告行銷活動,這是指您藉由在應用程式中顯示社群廣告所賺得的促銷廣告空間點數。If you are running a community ad campaign, this indicates the number of credits you have earned for promotional ad space by showing community ads in your app.
花費的點數Credits spent 如果您執行社群廣告行銷活動,這是指您在應用程式廣告上花費的點數。If you are running a community ad campaign, this indicates the number of credits you have spent on ads for your app.