關於廣告活動的常見問題Common questions about ad campaigns

我的 app 廣告的執行成本是多少?How much does it cost to run an ad for my app?

這取決於您,但請記住:您花費的越多,越多人會看見您的廣告。It’s really up to you, but remember: the more you spend, the more people will see your ad. 越多人看見您的廣告,您就應該會得到越多點擊數與安裝數。The more people see your ad, the more clicks and installs you should get. 如需有關建立您 App 廣告活動的資訊,請查看這篇文章Take a look at this article for information about creating an ad campaign for your app.

我該如何針對我的廣告行銷活動增加所允許的每月最大預算金額?How can I increase the maximum monthly budget amount allowed for my ad campaign?

如果您計畫每月在您的廣告行銷活動上花費超過 $10,000,請連絡 aiacare@microsoft.comIf you plan to spend more than $10,000 in a month on your ad campaigns, please contact aiacare@microsoft.com. 我們會將您升級為 Premium 帳戶,這可讓您每個行銷活動的花費上限為 $50,000。We will upgrade you to a premium account, which lets you spend up to $50,000 per campaign. Premium 帳戶也提供您額外的功能,像是設定行銷活動的開始與結束日期,以及指定行銷活動的連結網址。A premium account also gives you additional capabilities, such as the ability to set campaign start and end dates and to specify a destination URL for your campaign.

我能夠在我的 App 中執行我其他一個 App 的廣告嗎?Can I run ads for one of my apps in my other apps?

是。Yes. 這些廣告通稱為自家廣告,而您可以免費執行它們!We call these house ads, and you can run them free of charge. 如需社群廣告的詳細資訊,請查看這篇文章Check out this article for more information about community ads.

我可以利用市集中其他開發人員的 app 宣傳我的 app 嗎?Can I cross-promote my app with apps from other developers in the Store?

是。Yes. 我們會呼叫這些社群廣告,您就可以免費執行它們。We call these community ads, and you can run them free of charge. 在您選擇加入社群廣告後,您可以建立免費社群廣告行銷活動且您的 app 將會與其他同樣加入社群廣告的開發人員共用推銷廣告空間。After you opt-in to community ads, you can create a free community ad campaign and your app will share promotional ad space with other developers who also opt in to community ads. 如需詳細資訊,請查看這篇文章Check out this article for more information.

如何自訂我的廣告?How can I customize my ad?

如果使用其中一個預設廣告範例,您可以選擇廣告的大小、圖像與背景色彩。If you use one of the default ad templates, you can choose the size, imagery, and background color of your ad. 您也可以將自訂標籤列新增到您的廣告 (如果您想要這麼做的話)。You can also add a custom tag line to your ad if you want. 或者,您可以上傳您自己的且符合我們要求的廣告設計。Alternatively, you can upload your own ad designs that meet our requirements. 如需詳細資訊,請參閱為您的 app 建立廣告活動For more information, see Create an ad campaign for your app.

我的廣告會在哪裡顯示?Where will my ad appear?

您的廣告會出現在年齡分級與 OS 版本和您的 app 相同的 app 中。Your ad will appear in apps that share your app's age rating and OS version. 當您在 Microsoft Store 中發行您的應用程式時,您可以設定這些屬性。You set these properties when you publish your app in the Microsoft Store. 若為「通用」行銷活動,您的廣告也會出現在 MSN.com、Outlook.com、Skype、和其他 Microsoft 進階內容中。For “Universal” campaigns, your ads will also appear within MSN.com, Outlook.com, Skype, and other Microsoft premium properties.

目前下列國家與地區支援廣告活動:Ad campaigns are currently supported in these countries and regions:

阿爾及利亞、阿根廷、澳大利亞、奧地利、巴哈馬、巴林、巴貝多、比利時、貝里斯、玻利維亞、巴西、加拿大、智利、中國、哥倫比亞、丹麥、多明尼加、厄瓜多、埃及、薩爾瓦多、芬蘭、法國、德國、瓜地馬拉、海地、宏都拉斯、香港特別行政區、印度、印尼、伊拉克、愛爾蘭、義大利、牙買加、約旦、科威特市、黎巴嫩、馬來西亞、墨西哥、摩洛哥、紐西蘭、荷蘭、尼加拉瓜、挪威、阿曼、巴拿馬、巴拉圭、秘魯、菲律賓、波多黎各、卡達、沙烏地阿拉伯、新加坡、西班牙、南非、瑞典、瑞士、台灣、泰國、千里達及托巴哥、突尼西亞、阿拉伯聯合大公國、英國、美國、烏拉圭、委內瑞拉、越南。Algeria, Argentina, Australia, Austria, Bahamas, Bahrain, Barbados, Belgium, Belize, Bolivia, Brazil, Canada, Chile, China, Colombia, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Finland, France, Germany, Guatemala, Haiti, Honduras, Hong Kong SAR, India, Indonesia, Iraq, Ireland, Italy, Jamaica, Jordan, Kuwait, Lebanon, Malaysia, Mexico, Morocco, New Zealand, Netherlands, Nicaragua, Norway, Oman, Panama, Paraguay, Peru, Philippines, Puerto Rico, Qatar, Saudi Arabia, Singapore, Spain, South Africa, Sweden, Switzerland, Taiwan, Thailand, Trinidad and Tobago, Tunisia, United Arab Emirates, United Kingdom, United States, Uruguay, Venezuela, Vietnam.

廣告活動支援哪些語言?What languages are supported for ad campaigns?

可以使用下列語言建立廣告活動:You can create ad campaigns in the following languages:

阿拉伯文、簡體中文、繁體中文、丹麥文、荷蘭文、英文、芬蘭文、法文、德文、義大利文、挪威文、葡萄牙文 (巴西)、葡萄牙文 (葡萄牙)、西班牙文、瑞典文。Arabic, Chinese (Simplified), Chinese (Traditional), Danish, Dutch, English, Finnish, French, German, Italian, Norwegian, Portuguese (Brazil), Portuguese (Portugal), Spanish, Swedish.

何時將開始付費?When will I be billed?

每當您帳戶的所有付費活動的收費累積到達美金 50 元 (或以您的市場或地區的貨幣計算的同等數量) 即會向您收費。You will be billed each time your account accrues $50 of charges (or the equivalent amount in the local currency of your market or region) for all paid campaigns for your account.

如果距上次收費日期之後 30 天內,您帳戶的收費累積少於美金 50 元,將會在次月提早向您收取這些費用。If your account accrues less than $50 of charges in the 30-day period after your last billing date, you will be billed for those charges early in the following month. 這可以確保您的帳戶不會有累計收費超過一個月的廣告活動餘款。This helps to ensure that your account doesn’t maintain a running balance of ad campaign charges for more than a month.

如果您不希望等待付費,您可以選取 [帳單摘要] 頁面上的 [立即付費] ([促銷活動] > [帳單記錄]),立即支付您的帳單。If you don’t want to wait to be billed, you can pay your bill immediately by selecting Charge now on the Billing summary page (Promotions > Billing history). 您的付款方式將會收取 [未支付金額] 下列出的金額。Your payment method will be charged the amount listed under Unbilled amount.

我要如何刪除信用卡或編輯信用卡的詳細資料?How do I delete a credit card or edit the details of a credit card?

移至http://commerce.microsoft.com、 登入您的 Microsoft 帳戶認證,並進行必要的變更。Go to http://commerce.microsoft.com, log in with your Microsoft account credentials, and make the necessary changes.