為您的應用程式建立廣告活動Create an ad campaign for your app

您可以在合作夥伴中心建立廣告行銷活動, 以協助推廣您的應用程式並擴大其使用者群。You can create ad campaigns in Partner Center to help promote your app and grow its user base. 根據預設, 我們會根據您在合作夥伴中心內的應用程式設定, 為您的廣告選擇目標物件, 但您可以選擇性地定義您自己的物件。By default, we will choose the target audience for your ads based on the settings for your app in Partner Center, but you can optionally define your own audience. 您也可以使用一組預設的廣告範本或上傳自己的廣告設計。You can also use a default set of ad templates or upload your own ad designs. 如需廣告行銷活動的詳細資訊,請參閱廣告行銷活動的常見問題For more details about ad campaigns, see Common questions about ad campaigns.

您可以只針對已通過應用程式認證程序最後發佈階段的應用程式建立廣告行銷活動。You can create ad campaigns only for apps that have passed the final publishing phase of the app certification process.

注意

檔集的這一節說明如何在合作夥伴中心建立廣告行銷活動。This section of the documentation describes how to create an ad campaign in Partner Center. 以程式設計方式建立和管理 ad 活動的其他活動選項包括VungleMicrosoft Store 促銷 APIOther campaign options to create and manage ad campaigns programmatically include Vungle and the Microsoft Store promotions API.

指示Instructions

以下說明如何建立廣告活動來促銷 App。Here's how to create an ad campaign to promote an app.

  1. 從 [合作夥伴中心] 的左側導覽功能表中, 展開 [吸引], 然後選取 [廣告活動]。From the left navigation menu of Partner Center, expand Attract and then select Ad campaigns.

  2. 選取 [建立廣告活動] (或者如果您已經建立廣告活動,請選取 [新廣告活動] )。Select Create campaign (or if you have created campaigns before, select New campaign).

  3. 在下一頁的 [目標類型] 區段中,選擇其中一項︰On the next page, in the Objective type section, choose one of the following:

    • 增加 app 安裝次數Increase installs for your app. 如果您的廣告活動是要吸引人安裝您的 app,請選取此選項。Select this option if your ad campaign is intended to get people to install your app.
    • 增加與 app 的互動Increase engagement in your app. 如果您的廣告活動是要吸引客戶增加 App 使用量,請選取此選項。Select this option if your ad campaign is intended to get your customers to increase usage of your app. 當您選取此選項時,您可以將廣告行銷活動的目標設定為您所定義的特定客戶區隔When you select this option, you can target your ad campaign at specific customer segments that you define.
  4. 選取您想要透過這個廣告活動宣傳的 app。Select the app you want to promote with this campaign. 請注意,應用程式必須已經在市集中。Note that the app must be available in the Store already.

  5. 檢閱 [廣告活動名稱] 欄位中提供的廣告活動名稱,以,並視需要進行變更。Review the name provided for your campaign in the Campaign name field and make changes, if desired.

  6. 在 [活動類型] 底下,選擇下列其中一個選項:Under Campaign type, choose one of these options:

    • 付費廣告:這些廣告會在任何符合您應用程式之裝置和類別的應用程式中執行。Paid ad: These ads will run in any app that matches your app’s device and category. 對於 2017 年 1 月 9 日後建立的新行銷活動,這些廣告也會出現在 MSN.com、Outlook.com、Skype 和其他 Microsoft 進階內容中。For new campaigns created after January 9, 2017, these ads will also appear within MSN.com, Outlook.com, Skype, and other Microsoft premium properties. 將應用程式與 Microsoft 進階內容做為目標的應用程式促銷活動稱為 「通用」 行銷活動。App promotion campaigns that target apps and Microsoft premium properties are known as universal campaigns.
    • 社區廣告 (免費) :這些廣告將會在其他開發人員發佈的應用程式中執行, 也會建立社區廣告活動。Community ad (free): These ads will run in apps published by other developers who also create community ad campaigns. 您必須先在 [獲利] -> [應用程式內廣告] 頁面中選擇在您的應用程式中顯示社群廣告,才能選取此選項。Before you can select this option, you must have opted in to showing community ads in the Monetize -> In-app ads page. 如需詳細資訊,請參閱關於社群廣告For more information, see About community ads.
    • 房屋廣告 (免費) :這些廣告只會在您的應用程式中執行, 以符合公告應用程式的裝置類型。House ad (free): These ads will only run in your apps that match the advertised app’s device type. 自家廣告完全免費。House ads are free of charge. 如需詳細資訊,請參閱關於自家廣告For more information, see About house ads.
  7. 對於付費廣告活動,請確認 [廣告活動持續期間] (將支出廣告活動預算的期間)。For paid ad campaigns, confirm the Campaign duration (the period of time in which your campaign budget will be spent). 預設選項是 [每月] ,這表示每個月重複支出您的廣告活動預算,直到停止廣告活動為止。The default option is Monthly, which means that your campaign budget will be spent every month on a recurring basis until you stop the campaign. 如果您有 Premium 帳戶,您也可以選擇 [自訂] 來指定支出廣告活動預算的自訂日期和時間範圍。If you have a premium account, you can optionally choose Custom to specify a custom date and time range during which your campaign budget will be spent. 如需有關 Premium 帳戶的詳細資訊,請參閱廣告行銷活動的常見問題For more info about premium accounts, see Common questions about ad campaigns.

  8. 確認您的預算和付款資訊Confirm your budget and payment info. (如果您正在建立自家行銷活動或社群行銷活動,就不會顯示這些選項,因為這些行銷活動是免費的)。(If you are creating a house campaign or community campaign, these options will not appear, since these campaigns are free of charge.)

    • [預算] 底下,使用滑桿設定您想要每個月花費在執行此廣告的金額(或總預算,如果您已選取自訂廣告活動持續期間)。Under Budget, use the slider to set the amount of money you want to spend each month to run the ad (or the total budget, if you have selected a custom campaign duration).

      每月預算是依建立廣告活動的月份按比例分配。The monthly budget is prorated for the month in which the ad campaign is created. 換句話說,如果您在行事曆月份的中途建立廣告活動,您將需要支付該月份每月預算的一半。In other words, if you create an ad campaign halfway through a calendar month, you will be charged for half of your monthly budget for that month.

    • 按一下 [新增付款方式] 並填寫您的帳戶詳細資料,以指定廣告行銷活動的付款方式。Specify a payment method for your ad campaign by clicking Add new payment method and fill in your account details. 如果您已經提供付費方式,需要進行更新時可以選取 [選擇其他付款方式]If you have already provided a payment instrument, you can select Choose a different payment method if you need to update it. 付款方法的帳單位址的國家/地區必須符合與您的開發人員帳戶相關聯的國家/地區。The country/region of your payment method's billing address must match the country/region associated with your developer account.

    • 如果您收到 Microsoft 代表提供的優惠券並用來支付廣告活動費用,請按一下 [Use a coupon] (使用優待券)、輸入優待券代碼,然後按一下 [套用] 以將優待券套用至廣告活動。If you have received a coupon from a Microsoft representative to pay for an ad campaign, click Use a coupon, enter the coupon code, and click Apply to apply the coupon to the campaign.

    當您完成時,請按一下 [儲存並前往下一步] ,繼續進行 [對象] 步驟。When you are finished, click Save and next to continue to the Audience step. 此步驟不適用於房屋廣告活動, 因為它們只會在您自己的應用程式中執行。This step is not available for House ad campaigns, since they run only in your own apps.

  9. [對象] 頁面上,我們將會顯示建議用於您行銷活動的對象設定。In the Audience page, we will show the audience settings that we recommend for your campaign. 您可以選擇性地調整這項資訊:You can optionally adjust this info:

    • 國家/地區:選擇您想要在其中顯示廣告的5個或多個國家或地區。Countries/regions: Choose up to 5 countries or regions in which you want your ad to appear. 如需支援的國家或地區清單,請參閱廣告行銷活動的常見問題For a list of supported countries or regions, see Common questions about ad campaigns.

    • 裝置:選擇您想要顯示這些廣告的裝置類型。Devices: Choose the device types on which you want these ads to appear. 只有您 app 支援的裝置類型才會顯示。Only the device types supported by your app are shown.

    • Surface:選擇 [通用] 以允許您的廣告出現在應用程式中, 再加上 MSN.com、Outlook.com、Skype 和其他 Microsoft premium 屬性。Surface: Choose Universal to allow your ad to appear within apps, plus MSN.com, Outlook.com, Skype, and other Microsoft premium properties. 選擇 [App] ,如果您只想讓您的廣告出現在應用程式中。Choose App if you only want your ad to appear within apps.

    • 作業系統:選擇要在其上顯示廣告的作業系統。Operating system: Choose the operating system(s) on which your ad should appear. 只有您 app 支援的作業系統才會顯示。Only the operating systems supported by your app are shown.

    • 性別:選擇是否要依據性別限制廣告的物件。Gender: Choose whether to restrict the audience for your ad by gender.

    • 年齡範圍:為您想要的物件選取年齡範圍。Age range: Select the age range(s) for your desired audience.

    此區段也會顯示 [預估觸及] 圖表。This section also displays an Estimated Reach graph. 此圖表使用您目前的客群選取,顯示您可以預期觸及的對象,以所選市場中所有啟用廣告之 Windows app 使用者的百分比顯示。This graph shows the audience you can expect to reach with your current targeting selections as a percentage of all Windows ad-enabled app users in the selected markets.

  10. 如果您選擇 [增加與 App 的互動] 做為您的行銷活動目標,您可以選取其中一個客戶區隔做為目標。If you chose Increase engagement in your app as your campaign objective, you can select one of your customer segments to target. 只有此區隔中包含的客戶,才能看到使用此行銷活動建立的廣告。Ads created using this campaign will be shown only to the customers who are included in the segment. 每一廣告活動只能選取一個區隔。Only one segment can be selected per ad campaign. 如需區隔的相關資訊,請參閱建立客戶區隔For info about segments, see Create customer segments. 當您完成時,請按一下 [儲存並前往下一步] ,繼續進行 [廣告設計] 步驟。When you are finished, click Save and next to continue to the Ad design step. 此步驟不適用於房屋廣告活動, 因為它們只會在您自己的應用程式中執行。This step is not available for House ad campaigns, because they run only in your own apps.

  11. [廣告設計] 頁面,選擇下列其中一個選項:In the Ad design page, choose one of these options:

  • 自動產生Auto-generated. 這是預設選項, 可讓您從我們的預設範本建立廣告。This is the default option, and it allows you to create an ad from our default templates. 您可以進行選擇以自訂您的廣告內容,然後我們會根據您的選項進行廣告預覽(當您進行選取時更新自動)。You can make selections to customize your ad content, and we'll preview what your ad will look like based on your choices (updated automatically as you make selections).

    • [語言] 下拉式清單中選取廣告的語言。In the Language drop-down, select the language for your ad. Microsoft Store 徽章的文字會以您選取的語言顯示。The text for the Microsoft Store badge will appear in the language you select.
    • 若要新增額外的標語文字到廣告中,在 [自訂標語] 欄位中輸入文字。To add an extra line of text to your ad, enter text in the Custom tagline field.

      注意

      您在此輸入的文字必須當地語系化成選取的語言。The text you enter here must be localized into the selected language. 如果文字未符合 Bing 廣告原則,將會拒絕自訂標語。The custom tag line will be rejected if the text does not align with Bing Ads policies. 如需樣式與禁止內容的指導方針,請參閱此頁面。Consult this page for guidance on style and disallowed content.

    • 若要進一步自訂廣告,請展開 [自訂廣告設計/看見所有廣告大小] 並選擇下列任一項︰To further customize the ad, expand Customize ad design / See all ad sizes and choose any of the following:
      • 背景色彩Background color. 從可用的選項中選擇。Choose from the available options.
      • 影像Images. 選擇其中一個可用影像(取自您的應用程式市集清單)。Choose one of the available images (taken from your app's Store listing).
      • 顯示我的應用程式評分Show my app rating. 如果您想要顯示應用程式的評分,請選取此核取方塊。Select this checkbox if you want to show the app's rating.
      • 顯示我的應用程式是免費的Show that my app is free. 如果您的應用程式在所有選取的市集中是免費的,您會有選取此核取方塊的選項。If your app is free in all the selected markets, you have the option to select this checkbox.
      • 喚起行動Call to action. 如果您選擇 [增加與 App 的互動] 做為您的行銷活動目標,您可以將您行銷活動的 [喚起行動] 按鈕設定為 [開啟][播放][朗讀][聆聽][購買]If you chose Increase engagement in your app as your campaign objective, you can set your ad's call to action button to Open, Play, Read, Listen, or Shop.
  • 自訂Custom. 選擇此選項以使用您自己的廣告設計。Choose this option to use your own ad designs. 請注意, 如果您稍早選取了客戶區段, 則必須使用自訂 creatives。Note that if you selected a customer segment earlier, you must use custom creatives. 您可以針對每個可用的廣告尺寸上傳不同的檔案。You can upload different files for each of the available ad sizes. 檔案必須符合下列需求與指導方針:The files must meet the following requirements and guidelines:

    • 每個檔案都必須是小於或等於 40 KB 的 .png 或 .jpg 檔案。Each file must be a .png or .jpg that is 40 KB or smaller.
    • 您的廣告設計必須符合 Microsoft 創意接受原則中指定的需求。Your ad designs must meet the requirements specified in the Microsoft Creative Acceptance Policy.
    • 您廣告設計中的內容必須與宣傳的應用程式相關。The content in your ad designs must be relevant to the app you are promoting. 與應用程式無關的廣告設計將不會發佈給其他應用程式中的廣告。Ad designs that are not related to the app will not be distributed to ads in other apps.
    • 您廣告設計中的所有內容都應該清晰易懂。All content in your ad designs should be clearly legible. 例如,內容不應該模糊不清、像素不足或延展。For example, content should not be blurred, pixelated or stretched.
  1. 如果您有 Premium 帳戶,您可以使用 [連結網址] 方塊來控制客戶按一下您的廣告時會發生的事。If you have a premium account, you can use the Destination URL box to control what happens when a customer clicks your ad.
  • 如果方塊保留空白,當客戶按一下您的廣告時,會顯示您的應用程式市集清單。If you leave the box empty, when a customer clicks your ad, your app's Store listing will be displayed.
  • 如果您使用 [調整]、[Kochava]、[微調] 或 [Vungle] 來測量應用程式的安裝分析, 請輸入您的安裝追蹤 URL。If you are using Adjust, Kochava, Tune, or Vungle to measure install analytics for your app, enter your install tracking URL. 當您儲存活動時,系統會驗證該追蹤 URL 以確保它會解析至您應用程式在Microsoft Store 中的清單頁面。When you save the campaign, the tracking URL is validated to make sure that it resolves to the listing page for your app in the Microsoft Store. 如需有關使用這些服務進行安裝追蹤的詳細資訊, 請參閱調整Kochava微調Vungle檔。For more information about install tracking with these services, see the Adjust, Kochava, Tune, and Vungle documentation.
  • 如果您選擇 [增加與 App 的互動] 做為您的行銷活動目標,您可以指定深層連結 URI,將選取區隔中的客戶重新導向到您應用程式內的指定頁面。If you chose Increase engagement in your app as your campaign objective, you can specify a deep-link URI to redirect customers in the selected segment to a specific page within your app.
  • 如果您指定了任何不是您應用程式說明頁面或應用程式內頁面的目的地,您的行銷活動將會自動暫停。If you specify any destination that is not your app description page or a page inside of your app, your campaign will automatically be paused.
  1. 最後,按一下 [檢閱] 確認您的廣告活動設定與預算和付款資訊 (如果它是付費廣告活動)。Finally, click Review to confirm your ad campaign's settings and, if it's a paid ad campaign, its budget and payment information. 按一下 [確認],您的廣告通常會在幾個小時內開始出現在裝置上。Click Confirm and your ads will typically start appearing on devices within a few hours.

檢閱廣告行銷活動成效Review ad campaign performance

若要了解行銷活動執行情況,請返回 [廣告活動] 頁面。To see how your campaigns are performing, return to the Ad campaigns page. 選取 [區隔篩選條件],依 [日期]、[行銷活動目標]、[應用程式名稱]、[行銷活動類型] 或 [狀態] 來設定報告中內容的範圍。Select Section filters to scope what's included in the report by Date, Campaign objective, App name, Campaign type, or Status. 除了查看您行銷活動的 [曝光數]、[點擊次數]、[轉換] 與 [花費] 等資訊之外,您可以使用報告來 [暫停] 或 [繼續] 行銷活動。In addition to seeing info about your campaign's Impressions, Clicks, Conversions, and Spend, you can use the report to Pause or Resume a campaign. 如需詳細資訊,請參閱廣告活動報告For more info, see Ad campaign report.

若要編輯行銷活動,請選取清單中的名稱。To edit a campaign, select its name in the list.