建立客戶區隔Create customer segments

有時候,您可能想要將一部分的客戶群做為特定對象來進行促銷和互動。There are times when you may want to target a subset of your customer base for promotional and engagement purposes. 您可以完成這合作夥伴中心藉由建立一種客戶群組稱為區段,其中包含符合人口統計的 Windows 10 客戶或您選擇的營收準則。You can accomplish this in Partner Center by creating a type of customer group known as a segment that includes the Windows 10 customers who meet the demographic or revenue criteria that you choose.

例如,您可以建立只包含 50 或 50 歲以上客戶的區隔,或包含在 Microsoft Store 花費超過 $10 的客戶的區隔。For example, you could create a segment that includes only customers who are age 50 or older, or that includes customers who’ve spent more than $10 in the Microsoft Store. 您也可以合併這些條件,建立一個區隔來包含 50 歲以上且在市集中花費超過 $10 的所有客戶。You could also combine these criteria and create a segment that includes all customers over 50 who have spent more than $10 in the Store.

我們提供幾個區隔範本以協助您開始進行,但是您可以定義和合併您想要的條件。We provide a few segment templates to help get you started, but you can define and combine the criteria however you'd like.

提示

區隔可用來在互動廣告活動中傳送目標式通知針對性優惠給客戶群組。Segments can be used to send targeted notifications or targeted offers to a group of customers as part of your engagement campaigns.

關於客戶區隔,需注意幾件事︰Things to keep in mind about customer segments:

  • 儲存區隔之後,需要 24 小時才能用於特定對象的推播通知After you save a segment, it takes 24 hours before you’ll be able to use it for targeted push notifications.
  • 區隔結果每天會重新整理一次,因此您可能會看到區隔中的客戶總數每天隨著客戶是否符合區隔條件而變化。Segment results are refreshed daily, so you may see the total count of customers in a segment change from day to day as customers drop in or out of the segment criteria.
  • 大部分區隔屬性是使用所有歷史資料計算,但仍有些例外。Most segment attributes are calculated using all historical data, although there are some exceptions. 例如,App 下載日期廣告活動識別碼市集頁面檢視日期查閱者 URI 網域限於最近 90 天的資料。For example, App acquisition date, Campaign ID, Store page view date, and Referrer URI domain are limited to the last 90 days of data.
  • 區隔只包含使用有效 Microsoft 帳戶登入時,在 Windows 10 上取得您 app 的客戶。Segments only include customers who acquired your app on Windows 10 while signed in with a valid Microsoft account.
  • 區隔不包含 17 歲以下的任何客戶。Segments do not include any customers who are younger than 17 years old.

建立客戶區隔To create a customer segment

  1. 合作夥伴中心,展開接洽左的導覽功能表,然後選取客戶群組In Partner Center, expand Engage in the left navigation menu and then select Customer groups.
  2. 在 [客戶群組] 頁面,執行下列其中一項︰On the Customer groups page, do one of the following:
  • 在 [我的客戶群組] 區段,選取 [建立新群組] 以從頭定義區隔。In the My customer groups section, select Create new group to define a segment from scratch. 在下一頁,選取 [區隔] 選項按鈕。On the next page, select the Segment radio button.
  • [區隔範本] 區段,選取其中一個預先定義的區隔 (您可以直接使用或依您的需求修改) 旁邊的 [複製]In the Segment templates section, select Copy next to one of the predefined segments (that you can use as is or modify to suit your needs).
  1. [群組名稱] 方塊中,輸入您的區隔名稱。In the Group name box, enter a name for your segment.

  2. 在 [包含這個 app 中的客戶] 清單中,選取您的其中一個 app 做為目標。In the Include customers from this app list, select one of your apps to target.

  3. [定義包含條件] 區段中,指定區隔的篩選條件。In the Define inclusion conditions section, specify the filter criteria for the segment.

    您可以選擇各式各樣的篩選準則,包括併購擷取來源人口統計分級流失預測儲存購買儲存併購,以及花在存放區You can choose from a variety of filter criteria, including Acquisitions, Acquisition source, Demographic, Rating, Churn prediction, Store purchases, Store acquisitions, and Store spend.

    例如,如果您想建立只包含 18 到 24 歲 app 客戶的區隔,請從下拉式清單中選取 [人口統計] [年齡群組] [是] [18 到 24] 篩選條件。For example, if you wanted to create a segment that only included your app customers who are 18- to 24-years old, you’d select the filter criteria [Demographic] [Age group] [is] [18 to 24] from the drop-down lists.

    您可以使用 AND/OR 查詢建置更複雜的區隔,以根據各種屬性包含或排除客戶。You can build more complex segments by using AND/OR queries to include or exclude customers based on various attributes. 若要新增 OR 查詢,請選取 [+ OR 陳述式]。To add an OR query, select + OR statement. 若要新增 ADD 查詢,請選取 [新增另一個篩選]。To add an ADD query, select Add another filter.

    因此,如果您想要將該陳述式修改為只包含指定年齡範圍內的男性客戶,您可以選取 [新增另一個篩選],然後再選取其他篩選條件 [人口統計] [性別] [是] [男性]。So, if you wanted to refine that segment to only include male customers who are in the specified age range, you would select Add another filter and then select the additional filter criteria [Demographic] [Gender] [is] [Male]. 在這個範例中,[區隔定義] 會顯示 [年齡群組 = = 18 到 24 && 性別 == 男性]。For this example, the Segment definition would display Age group == 18 to 24 && Gender == Male.

    區隔的篩選條件範例

  4. 選取 [儲存]。Select Save.

重要

您將無法使用包含太少客戶的區隔。You won't be able to use a segment that includes too few customers. 如果區隔定義未包含足夠的客戶,您可以調整隔條件,或等到您的 app 有更多符合區隔條件的客戶時再試。If your segment definition does not include enough customers, you can adjust the segment criteria, or try again later, when your app may have acquired more customers that meet your segment criteria.

App 統計資料App statistics

區隔上的 [App 統計資料] 區段提供有關您 App 的部分資訊,以及您剛才建立的區隔大小。The App statistics section on the segment provides some info about your app, as well as the size of the segment you just created.

請注意,可用的 app 客戶不會反映實際下載您的 app 的客戶數,而是可包含在區隔內的客戶數 (也就是我們可以判斷符合年齡要求的客戶、已在 Windows 10 上下載您的 app 的客戶和與有效的 Microsoft 帳戶相關聯的客戶)。Note that Available app customers does not reflect the actual number of customers who have acquired your app, but only the number of customers that are available to be included in segments (that is, customers that we can determine meet age requirements, have acquired your app on Windows 10, and who are associated with a valid Microsoft account).

如果您檢視結果,而此區隔中的客戶少量,表示區隔未包含足夠的客戶,區隔會標示為非使用中。If you view the results and Customers in this segment says Small, the segment doesn't include enough customers and the segment is marked as inactive. 非使用中的區隔無法用於通知或其他功能。Inactive segments can't be used for notifications or other features. 您可以透過執行下列其中一項作業來啟用和使用區隔︰You might be able to activate and use a segment by doing one of the following:

  • 在 [定義包含條件] 區段,調整篩選條件,使區隔包含更多客戶。In the Define inclusion conditions section, adjust the filter criteria so the segment includes more customers.
  • [客戶群組] 頁面的 [非使用中區隔] 區段,選取 [重新整理] 以查看區隔目前是否包含足夠的客戶(例如,如果從您首次建立區隔起有更多符合區隔條件的客戶已下載您的 app,或如果有更多現有客戶符合區隔條件)。On the Customer groups page, in the Inactive segments section, select Refresh to see if the segment now contains enough customers (for example, if more customers who meet your segment criteria have downloaded your app since you first created the segment, or if more existing customers now meet your segment criteria).