設定與排程應用程價格Set and schedule app pricing

價格和可用性頁面的 [價格] 區段可讓您選取應用程式的基本價格。The Pricing section of the Pricing and availability page lets you select the base price for an app. 您也可以排程價格變更,表示應用程式的價格應變更的日期和時間。You can also schedule price changes to indicate the date and time at which your app’s price should change. 此外,您還有選項可以選取新的價格區間,或輸入以市場當地貨幣表示的自由格式價格,來覆寫特定市場的基本價格Additionally, you have the option to override the base price for specific markets, either by selecting a new price tier or by entering a free-form price in the market's local currency.

注意

雖然本主題是關於應用程式,但是附加元件提交的價格選擇使用相同的程序。Although this topic refers to apps, price selection for add-on submissions uses the same process. 請注意,對於訂用帳戶 附加元件,您所選取的基本價格不能 (增加,因為變更基本價格或排程價格變更) (雖然可能會降低)。Note that for subscription add-ons, the base price that you select can't ever be increased (whether by changing the base price or by scheduling a price change), although it may be decreased.

基本價格Base price

當您選取您的 App 的 [基本價格] 時,除非您覆寫任何市場的基本價格,否則會在所有銷售 App 的市場中使用該價格。When you select your app's Base price , that price will be used in every market where your app is sold, unless you override the base price in any market(s).

您可以將 [基本價格] 設定為 [免費] ,或者您可以選擇可用的價格區間,藉此設定您選擇散發應用程式的所有國家/地區的價格。You can set the Base price to Free , or you can choose an available price tier, which sets the price in all the countries where you choose to distribute your app. 價格區間從 0.99 美元開始,其餘區間依次遞增提供 (1.09 美元、1.19 美元,依此類推)。Price tiers start at 0.99 USD, with additional tiers available at increasing increments (1.09 USD, 1.19 USD, and so on). 遞增值一般會隨著價格變高而增加。The increments generally increase as the price gets higher.

注意

這些價格區間也適用於附加元件。These price tiers also apply to add-ons.

每個價格區間對於市集所提供 60 種以上的貨幣都有對應值。Each price tier has a corresponding value in each of the more than 60 currencies offered by the Store. 我們使用這些值協助您在全球以可資比較的價格帶來銷售應用程式。We use these values to help you sell your apps at a comparable price point worldwide. 您可以選擇任何貨幣的基本價格,我們會針對不同市場自動使用不同的對應值。You can select your base price in any currency, and we’ll automatically use the corresponding value for different markets. 請注意,我們有時可能會調整特定市場中的對應值以因應貨幣轉換率變更。Note that at times we may adjust the corresponding value in a certain market to account for changes in currency conversion rates.

[價格] 區段中,按一下 [檢視轉換表] 查看所有貨幣的相對價格。In the Pricing section, click view conversion table to see the corresponding prices in all currencies. 這也會顯示與每個價區間相關聯的識別碼,如果您使用 Microsoft Store 提交 API 輸入價格就會需要此識別碼。This also displays an ID number associated with each price tier, which you’ll need if you're using the Microsoft Store submission API to enter prices. 您可以按一下 [下載] ,下載 .csv 檔案格式的價格區間表複本。You can click Download to download a copy of the price tier table as a .csv file.

請記住,您選取的價格區間可以包含客戶必須支付的銷售或增值稅。Keep in mind that the price tier you select may include sales or value-added tax that your customers must pay. 若要深入了解您的應用程式在選取市場中的稅務關連相關資訊,請參閱付費應用程式的稅務詳細資料To learn more about your app’s tax implications in selected markets, see Tax details for paid apps. 另外建議您檢閱特定市場的定價考量You should also review the price considerations for specific markets.

注意

如果您在 [ 可見度] 區段中的 [ 讓此產品可供使用但無法在存放區中找到 ] 下選擇 [ 停止 取得] 選項) ,您將無法設定提交 (的定價,因為沒有人可以取得應用程式,除非他們使用促銷代碼來取得應用程式,以取得免費的) 。If you choose the Stop acquisition option under Make this product available but not discoverable in the Store in the Visibility section), you won't be able to set pricing for your submission (since no one will able to acquire the app unless they use a promotional code to get the app for free).

排程價格變更Schedule price changes

如果您想要在特定日期和時間變更應用程式的基本價格,可以選擇性地排程一次或多次價格變更。You can optionally schedule one or more price changes if you want the base price of your app to change at a specific date and time.

重要

價格變更只會對使用 Windows 10 裝置 (包括 Xbox) 的客戶顯示。Price changes are only shown to customers on Windows 10 devices (including Xbox). 如果您先前發佈的應用程式支援較早的作業系統版本,則價格變更將不會套用至這些客戶。If your previously-published app supports earlier OS versions, the price changes will not apply to those customers. 對於使用 Windows 8 的客戶,應用程式一律以 [ 基本價格 ] 提供 (而非任何市場特定價格),即使您排程額外的價格變更。For customers on Windows 8, the app will always be offered at its Base price (and not any market-specific price), even if you schedule additional price changes. 針對 Windows 8.1 的客戶,以及 Windows Phone 8.1 及更早版本的客戶,應用程式一律會在客戶市場的第一個定價層提供。For customers on Windows 8.1, and on Windows Phone 8.1 and earlier, the app will always be offered at the first price tier for the customer's market.

按一下 [排程價格變更] 查看價格變更選項。Click Schedule a price change to see the price change options. 選擇您想要使用的價格區間 (或輸入單一市場基本價格覆寫的自由格式價格),然後選取日期、時間和時區。Choose the price tier you’d like to use (or enter a free-form price for single-market base price overrides), then select the date, time, and time zone.

您可以再按一次 [ 排程價格變更 ],依您的需要排程許多後續變更。You can click Schedule a price change again to schedule as many subsequent changes as you’d like.

注意

排程的價格變更與銷售定價運作方式不同。Scheduled price changes work differently from Sale pricing. 當您降價促銷 App 時,價格會在 Microsoft Store 中以刪除線顯示,而客戶便可以在您選取的期間用廉售價格購買該 App。When you put an app on sale, the price shows with a strikethrough in the Store, and customers will be able to purchase the app at the sale price during the time period that you have selected. 廉售期間結束後,廉售價格就不再適用,App 將以其基本價格 (或是您為該市場所指定的不同價格,如果適用的話) 提供。After the sale period is up, the sale price will no longer apply and the app will be available at its base price (or a different price that you have specified for that market, if applicable).

有了排程的價格變更,您就可以調高或調低價格。With a scheduled price change, you can adjust the price to be either higher or lower. 變更將在您指定的日期生效,但是不會在 Microsoft Store 中顯示為降價促銷,套用任何特殊格式;App 只會有新的基本價格。The change will take place on the date you specify, but it won’t be displayed as a sale in the Store, or have any special formatting applied; the app will just have a new price.

覆寫特定市場的基本價格Override base price for specific markets

根據預設,您在上方選取的選項將適用於提供應用程式所在的所有市場。By default, the options you select above will apply to all markets in which your app is offered. 您也可以選擇不同的價格區間,或輸入以市場當地貨幣表示的自由格式價格,選擇性變更一個或多個市場的價格。You can optionally change the price for one or more markets, either by choosing a different price tier or entering a free-form price in the market’s local currency.

重要

如果您先前發佈的應用程式支援 Windows 8,這些客戶一律會看到該應用程式的 基本價格 ,即使您為其市場選取不同的價格也是如此。If your previously-published app supports Windows 8, those customers will always see the app at its Base price , even if you select a different price for their market.

若要變更特定市場的價格,請按一下 [選取市場以進行基本價格覆寫]To change the price for specific markets, click Select markets for base price override . [選擇市場] 快顯視窗將會出現,列出您選擇提供應用程式的所有市場。The Market selection pop-up window will appear, listing all of the markets in which you’ve chosen to make your app available. (如果您在 [市場] 區段中排除任何市場,就不會有這些市場)。(If you excluded any markets in the Markets section, those markets won't be available.)

您可以一次覆寫一個市場的基本價格,或一併覆寫市場群組的基本價格。You can override the base price for one market at a time, or for a group of markets together. 這麼做之後,就可以覆寫其他市場 (或其他市場群組) 的基本價格,方法是再次選取 [選取市場以進行基本價格覆寫] ,然後重複以下所述程序。Once you’ve done so, you can override the base price for an additional market, (or an additional market group) by selecting Select markets for base price override again and repeating the process described below. 若要覆寫您為市場 (或市場群組) 指定的定價,請按一下 [移除]To remove the override pricing you’ve specified for a market (or market group), click Remove .

覆寫單一市場的基本價格Override the base price for a single market

若只要變更一個市場的價格,請選取該市場,然後按一下 [建立]To change the price for one market only, select it and click Create . 您將會看見相同的 [ 基本價格 ] 和 [ 排程價格變更 ] 選項,如上所述,但您所做的選擇會是針對該特定市場。You’ll then see the same Base price and Schedule a price change options as described above, but the selections you make will be specific to that market. 由於您只有覆寫一個市場的基本價格,價格區間將會以該市場的當地貨幣來顯示。Because you are overriding the base price for one market only, the price tiers will be shown in that market’s local currency. 您可以按一下 [檢視轉換表] 來查看所有貨幣的相對價格。You can click view conversion table to see the corresponding prices in all currencies.

覆寫單一市場的基本價格也提供選項讓您輸入您所選擇以市場當地貨幣表示的自由格式價格。Overriding the base price for a single market also gives you the option to enter a free-form price of your choosing in the market’s local currency. 您可以隨意輸入任何價格 (介於下限和上限範圍內),即使未對應至其中一個標準價格區間。You can enter any price you like (within a minimum and maximum range), even if it does not correspond to one of the standard price tiers. 這個價格用僅適用於所選市場中的 Windows 10 (包括 Xbox) 客戶。This price will be used only for customers on Windows 10 (including Xbox) in the selected market.

重要

如果您輸入自由格式價格,除非您提交新價格的更新,否則不會調整該價格 (即使轉換率變更)。If you enter a free-form price, that price will not be adjusted (even if conversion rates change) unless you submit an update with a new price.

覆寫市場群組的基本價格Override the base price for a market group

若要覆寫多個市場的基本價格,您可以建立 市場群組To override the base price for multiple markets, you’ll create a market group . 若要這樣做,請選取您想要包括的市場,然後選擇性輸入群組的名稱To do so, select the markets you wish to include, then optionally enter a name for the group. (此名稱僅供參考,不會對客戶顯示)。當您完成時,按一下 [建立](This name is for your reference only and won’t be visible to any customers.) When you’re finished, click Create . 您將會看見相同的 [基本價格][排程價格變更] 選項,如上所述,但您所做的選擇會是針對該特定市場群組。You’ll then see the same Base price and Schedule a price change options as described above, but the selections you make will be specific to that market group. 請注意,自由格式價格無法用於市場群組。您必須選取可用的價格區間。Note that free-form prices can’t be used with market groups; you’ll need to select an available price tier.

若要變更市場群組中包含的市場,請按一下市場群組的名稱,並新增或移除您想要的任何市場,然後按一下 [確定] 儲存變更。To change the markets included in a market group, click the name of the market group and add or remove any markets you’d like, then click OK to save your changes.

注意

一個市場不可屬於 [定價] 區段中的多個市場群組。A market can’t belong to multiple market groups within the Pricing section.