Multi-channel campaign orchestration with customer journeys

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Note

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Create automated multichannel campaigns using the graphical and extensible customer journey designer. Each journey establishes a target market segment and can then deliver automated communications, make automated decisions, generate internal tasks, deliver follow-up communications, respond to customer interactions, and more.

Multi-channel campaign

Run high-volume email campaigns to deliver personalized messages that look great on all platforms and screen sizes. Judge the effectiveness of mailings with detailed counts of opens, clicks, forwards, and more.

Use the embedded segmentation engine to set up sophisticated, dynamic marketing segments that perfectly target your campaigns. The engine queries against a high-volume database that uses your collected behavioral, demographic, and firmographic data to find targeted prospects.

Segmentation flow example