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Spring ’18 summary of what’s new in Marketing

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Important

This content is archived and is not being updated. For the latest documentation, see Microsoft Dynamics 365 product documentation. For the latest release plans, see Dynamics 365 and Microsoft Power Platform release plans.

These release notes describe functionality that may not have been released yet. Delivery timelines and projected functionality may change or may not ship (see Microsoft policy).

For a list of the regions where Dynamics 365 business applications are available, see the International availability guide.

April ’18 – General Availability

Easy setup with guided first-run experience

Multi-channel campaigns with personalized customer journeys

  • Customer journey designer:

    • Get started quickly with configurable templates.
    • Use a drag-and-drop designer to set up a customer journey that guides your buyer based on how they engage during campaigns.

  • Dynamic segment designer - Set up rules to identify target segments based on detailed demographic, firmographic, and interaction data.

  • High-volume email - Send email with dynamic content, and respond to interactions such as opens, forwards, clicks, and bounces.

  • Forms and landing pages - Capture contact/lead information on the web and react to each interaction.

  • Events and webinars - Promote webinars and in-person events for rich engagement across channels.

  • Run surveys to gather feedback from customers.

  • Bring in and nurture leads using a connector to LinkedIn Lead Gen Forms.

Content creation

  • Template-driven design process - Includes professionally designed templates for emails and marketing pages, with customizable color palettes and support for custom templates.
  • Email designer - Use a graphical tool for creating personalized emails with dynamic content.
  • Marketing page designer - Use a graphical tool to create web pages with forms for collecting information from new and existing contacts.
  • Email previews - Quick in-browser preview of responsive designs, plus third-party Litmus integration for pixel-perfect email inbox previews.

Event management

  • Manage and track event registration and attendance.
  • Comprehensive event logistics - Manage speakers, venues, sponsors, session schedules, event passes, and more.
  • Webinars - Integration with the ON24 webinar service enables global participation in both web-only and hybrid live/web sessions.
  • Comprehensive event portal – Makes it easy for attendees to view speaker bios, review the session schedule, register for events and sessions, and manage their event calendar.

Lead management

  • Lead generation - Generate and manage leads throughout the customer journey.
  • Multiple lead scoring - Set up automated scoring rules to help identify your hottest leads, with multiple models running concurrently, and automatic forwarding to sales when ready.
  • Score leads based on behavior, demographics, and firmographics.

Embedded marketing insights

  • Analyze all interactions recorded for each lead and customers.
  • In-place insights - View relevant interaction records for each customer journey, email message, and landing page for easy drill-down.

Compliance