Use outbound subscription centers in real-time journeys

Important

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Enabled for Public preview Early access General availability
Admins, makers, marketers, or analysts, automatically - - May 17, 2022

Business value

Collecting consent is a critical business need. Subscription centers are a way to gather consent preferences from your customers. Businesses need to be able to customize their subscription center to match their branding and business needs. They also need to have the ability to create different subscriptions centers for different regions, brands, or lines of business.

Now, you can bring the flexibility of subscription centers available in outbound marketing to real-time marketing journeys, enabling you to have multiple subscription centers, customized and branded to your needs.

Feature details

In outbound marketing, a subscription center is a marketing page that known contacts can use to manage their communication preferences and contact details with your organization. Depending on your business needs, you can create multiple subscription centers and add them to your compliance settings in real-time marketing. This gives you the ability to use these subscription centers when creating emails for real-time marketing journeys. When a customer updates their consent settings, the updates apply to both outbound and real-time marketing.

  • Ability to create a custom subscription center.
  • Add multiple subscription centers to real-time compliance settings.
  • Define which subscription center to use in a given email to generate the company address and unsubscribe URL.
  • Use the same subscription center in outbound and real-time marketing.

Selecting a subscription center in an email

See also

Use outbound subscription centers in real-time journeys (docs)