Create a partner logo, certified letter, or award logo

Appropriate roles: All partners interested in learning more about Logo Builder

You can use Logo Builder to create a logo/badge to use on your sales and marketing materials and on your business profile in Partner Center. A logo can showcase your Action Pack subscription, Silver or Gold competencies, enrollment in the Azure Expert Managed Services Provider (MSP) program, or a Partner of the Year award.

If you have attained one of the Silver or Gold competencies, you can also create a certified letter.

The logos, letters, and awards available to your company in Logo Builder are aligned to your Microsoft Partner Network (MPN) membership.

Important

Active Silver and Gold memberships are the only levels for which you can create a certified letter. There isn't currently an option to create a logo for Advanced Specialization programs.

You can use the library in Logo Builder to store your assets. You can download those assets when you’re ready to create sales and marketing materials.

Note

It takes 24 hours for a change in your membership, such as new competency, award, or other attainment, to appear in your membership account. If you don't see the desired logo in your library, make sure that 24 hours have elapsed.

Create a logo using Logo Builder

Your Logo Builder profile contains information that Logo Builder stores about your organization and is for your information only.

If you’ve created different logos for different business locations, you can use the MPNID selector to indicate which business location you’d like to view and/or create a logo for.

Previously created and saved logos are available in your Recently saved library.

If you’ve created logos previously, select View all to view your entire library.

  1. Use your work account to sign in to the Partner Center dashboard and select the Benefits tile.

  2. Select Logo Builder.

  3. Under Build your logo, in the Logos box, select the plus mark.

  4. In the Select a language and template drop-down menu, select the language that you want to use. Available templates appear below the drop-down menu.

  5. Select Create for template that you want to use. The template is based on the type of logo you will be creating, for example, a logo for an MPN partner with a gold competency.

  6. Then use the following steps to customize your logo:

    1. In Available competencies, select the competencies for the logo. As you select values, you can use the up and down symbols next to the values to change the order in which the competencies or programs to appear.
    2. In Logo name, enter a name for your logo.
    3. When you're done customizing your logo, select Save or Save & download.

Create a certified letter using Logo Builder

Use the following steps to create a certified letter through Logo Builder.

  1. Sign in to the Partner Center dashboard with your work account.

  2. Select the Benefits tile, then select Logo Builder.

  3. Under Build your logo, in the Letters box, select the plus mark.

  4. In the Select a language and template drop-down menu, select the language that you want to use. Available templates appear below the drop-down menu.

  5. Select Create for the template that you want to use.

  6. Then use the following steps to customize your letter:

    1. In Option, select whether you’d like your partner business locations to appear on the letter.
    2. In Customer details, enter any customer details you’d like to appear in the header of the letter. You’ll see the customer details render in the template. Customer details are not available for all letters.
    3. In Available programs, select which competencies or programs you’d like to appear on the logo. As you select values, you can use the up and down symbols next to the values to change the order in which the competencies or programs to appear.
    4. In Letter name, enter a name for your letter.
    5. When you're done customizing your letter, select Save or Save & download.

Create an award logo using Logo Builder

Use the following steps to create an award logo.

  1. Use your work account to sign in to the Partner Center dashboard.

  2. Select the Benefits tile, then select Logo Builder.

  3. Under Build your logo, in the Awards box, select the plus mark.

  4. In the Select award year & template drop-down menu, elect the award year. Available templates appear below the drop-down menu.

  5. Select Create for the template that you want to use.

  6. Then use the following steps to customize your award logo:

    1. In Available awards, select the award you would like on the logo.
    2. In Award name, enter a name for your logo.
    3. When you're done customizing your award logo, select Save or Save & download.

FAQ

Apart from competencies, is a certified letter available also for Advanced Specializations?

You can create a certified letter for Advanced Specializations, but a logo is currently unavailable.

Can Azure Expert MSP partners download a certified letter?

Azure Expert MSP partners can create a logo but not a certified letter.

Are CSP Logos (Direct Provider, Indirect Provider, or Indirect Resellers) available in Logo Builder?

CSP Logos are not currently supported in Logo Builder.

What roles are required to create a logo, certified letter, or award?

Any Azure Active Directory user account that is associated with a Partner Center organization has access to Logo Builder. No special roles or privileges are required.

Although membership was renewed, I can't create the corresponding logo or certified letter on Logo Builder. What can I do?

Allow 24 hours for any status change to be recognized by Logo Builder (for example, when you attain a new competency status or purchase a new Action Pack subscription).

What should I do if I want to apply as a nominee in the Partner of the Year Awards?

Go to the Partner Awards page to learn about creating a nomination and explore resources. Select Contact Us at the bottom of the page to contact the team if you have more questions.

What should I do if have a question about using a logo or related concerns?

Go to the Microsoft Trademark and Brand Guidelines to learn more.

Next steps