Market to Dynamics 365 segments on LinkedIn

  • 3 minutes

LinkedIn Matched Audiences is a LinkedIn feature that lets you match a collection of contacts stored on an external system, like Dynamics 365 Customer Insights - Journeys, to an audience of LinkedIn members with matching email addresses. Dynamics 365 Customer Insights - Journeys comes ready to take advantage of this capability, so you can leverage your Dynamics 365 Customer Insights - Journeys static segments to create a matching audience of LinkedIn members. Then, when you run a campaign on LinkedIn, you can target the same segments that you set up in Dynamics 365 Customer Insights - Journeys and also turn any leads generated on LinkedIn into Dynamics 365 leads through the LinkedIn Lead Gen Forms integration feature also offered by Dynamics 365 Customer Insights - Journeys.

Important

To use or try out this feature, you need a LinkedIn profile and must enable the LinkedIn Campaign Manager for that account. You can then create ad campaigns, generate test leads, and synchronize matched audiences for free. If you decide to actually run an ad campaign on LinkedIn, LinkedIn charges may apply, as established in the LinkedIn terms of use.

Important

Dynamics 365 Customer Insights - Journeys encrypts each email address using a one-way hash before sending it to LinkedIn. LinkedIn will be able to match these addresses to existing LinkedIn members but can't decode the email addresses themselves. This important technique helps protect the privacy of your Dynamics 365 contacts.

Important

LinkedIn members can use their LinkedIn settings to opt-out of having their data shared with external apps. LinkedIn members who have enabled this opt-out option won't be matched to incoming Dynamics 365 Customer Insights - Journeys audiences, and therefore won't be included in your LinkedIn Matched Audiences, even if they would otherwise match your Dynamics 365 Customer Insights - Journeys segment.

For more information, see Market to Dynamics 365 Customer Insights - Journeys segments on LinkedIn with LinkedIn Matched Audiences.