View search usage reports

Note

Starting in the fourth quarter of 2021, we'll be retiring classic tenant-wide search usage reports in SharePoint Online. After this change, you will be able to discover site collection search usage data through the classic site collection usage reports under the Site > Site Settings > Site collection Administration > Search Reports where you can access and download usage data for the last 31 days and past 12 months. For administrators of Microsoft Search you can access the tenant usage analytics reports through the Microsoft 365 admin center under Settings > Search and Intelligence > Insights.

If you're a SharePoint admin in your organization, you're probably asked questions about search usage, such as:

  • What are the top queries on my site per day or per month?

  • How many search queries are users performing on average?

  • Which queries are getting low clicks as they're simply not showing up in any results?

  • How often are query rules firing and how often are people clicking promoted results?

This article describes how you can use search reports in the SharePoint admin center to find answers to these questions.

To view a report

  1. Go to the More features page of the new SharePoint admin center, and sign in with an account that has admin permissions for your organization.

Note

If you have Office 365 Germany, sign in to the Microsoft 365 admin center, then browse to the SharePoint admin center and open the More features page.
If you have Office 365 operated by 21Vianet (China), sign in to the Microsoft 365 admin center, then browse to the SharePoint admin center and open the More features page.

  1. Under Search, select Open.

  2. Select View Usage Reports.

  3. To retrieve a report, select a link on the page. The report opens in an Excel spreadsheet or in another program that you can find online.

Overview of search reports

Report Description
Number of Queries
This report shows the number of search queries performed. Use this report to identify search query volume trends and to determine times of high and low search activity.
Top Queries by Day
This report shows the most popular search queries. Use this report to understand what types of information visitors are seeking.
Top Queries by Month
This report shows the most popular search queries. Use this report to understand what types of information visitors are seeking.
Abandoned Queries by Day
This report shows popular search queries that received low click-through. Use this report to identify search queries that might create user dissatisfaction and to improve the discoverability of content. Then, consider using query rules to improve the query's results.
Abandoned Queries by Month
This report shows popular search queries that received low click-through. Use this report to identify search queries that might create user dissatisfaction and to improve the discoverability of content. Then, consider using query rules to improve the query's results.
No Result Queries by Day
This report shows popular search queries that returned no results. Use this report to identify search queries that might create user dissatisfaction and to improve the discoverability of content. Then, consider using query rules to improve the query's results.
No Result Queries by Month
This report shows popular search queries that returned no results. Use this report to identify search queries that might create user dissatisfaction and to improve the discoverability of content. Then, consider using query rules to improve the query's results.
Query Rule Usage by Day
This report shows how often query rules trigger, how many dictionary terms they use, and how often users click their promoted results. Use this report to see how useful your query rules and promoted results are to users.
Query Rule Usage by Month
This report shows how often query rules trigger, how many dictionary terms they use, and how often users click their promoted results. Use this report to see how useful your query rules and promoted results are to users.

Microsoft 365 Reports in the Admin Center - SharePoint site usage

Microsoft 365 Reports in the Admin Center - SharePoint activity